Successful Publisher Guide 2021 (with Emanuele Pezzulla)

With 2021 in full swing, It’s time to get to grips with all that’s trending, bending, and mending in the world of publishers, website owners, and Adtech.   

This Q&A session will get to grips with what every publisher, new and seasoned alike, needs to succeed in the upcoming months, including…

• How to choose the right ad format for your website. 
• New and exciting verticals getting traction in 2021
• The overall state of the industry in 2021.
• Cool new features and optimization tactics.

And who better to help bring home the revenue than the Adcash Head of Key Account Management, Emanuele Pezzulla? Having seen trends come and go, verticals rise and fall, and formats fly and falter, Emanuele sat down to share his take on what lies in store for Publishers in 2021.

What has been the impact of Covid-19 on Adtech?

Covid-19 brought a wave of new variables to a sector that is, by nature, already dynamic, agile, and constantly changing. 

Based on the targeted verticals, the pandemic has both a positive and negative impact. For online advertisers, this would be the products/services they’re marketing and the traffic sources identified by their website content on the publisher side. 

Not surprisingly, with the world being urged to stay at home, in-person product purchasing took a steep decline, as well as any travel/tourism-related verticals. 

But on the other side of the coin, with more people than ever going fully digital, web services of all kinds have seen rapid growth. Additionally, services like a door to door food and product delivery have continued to spike. 

At the end of the day, the way we live has changed drastically (at least, for now), and, as a result, the need for human connection is more important than ever. Whereas previously, sports games, beers with friends, or nights at the cinema were all on the cards, now, for the most part, we shop, bank, communicate and interact with one another fully online.  

Any campaign, vertical, or website geared to this new norm will continue thriving in the coming months.

Which offers bring the most value to Publishers?

Online services are booming, so any application/product, or service that can fulfill customer needs from the comfort of their own home is sure to do well. Also, people primarily look for online entertainment sources, ways to stay fit and healthy, and make money online. eCommerce and online delivery have skyrocketed in the past months and continue to be a driving force. And, Some of the best offers circulating at the moment include…

Online Entertainment verticals, including…

🍿 VOD (Video on Demand).

🖥 VPN.

✏️ Online courses.

📲 App Installs.

🎮 iGaming.

🎰 Gambling.

🎫 Sweepstakes.

Online Delivery verticals, including…

🥡 Fast food.

🥗 Groceries.

🛍️ eCommerce products.

Self-Betterment/Nutra verticals, including… 

🥒 Sports/Nutritional supplements.

🏋🏽 At-home exercise equipment.

🏃‍♀️Weight loss products. 

Finance verticals, including…

💰 Making money online.

📈 Trading.

💸 Cryptocurrency.

💲Currency conversion.

How is Adcash combatting Adblock in 2021? 

Harmful advertising is real, and users will always try to protect themselves from a bad user experience, including phishing, spam content, and other malicious practices.

The bottom line is that harmful advertising is no different from fraud. Whether a network allows advertisers to run phishing and/or clocking campaigns, these are harmful to the end user and the industry. 

Adblock

That said, Adblock has become too aggressive, and as a whole, the criteria are too broad in deciding which ads could compromise the user experience. For publishers who uphold a seamless user experience, this can be harmful in generating the best possible returns.

We need to have a solution in place that allows publishers to monetize their traffic effectively. For every update made to limit the number of ads shown on the publisher’s website, Adcash and other reputable networks is responsible for offering effective solutions and showing the right ads to the relevant user without running any bad advertising.

What are the ad formats bringing the most value to publishers?

There’s never a straightforward answer, as publishers should select ad formats based on their website’s content, vertical and overarching UX. 

Publishers need to be aware of how users interact with their websites. How much time they spend on site, how often they log in, which hours of the day carry the most traffic etc.  Publishers need these insights to understand better which ad format blends in best.

Adcash has a wide range of ad formats to choose from. Known to be one of the top monetization players for full-screen ads, our three top-performing formats include…

Pop-Under Ads

An ultimately effective way to bring in the highest publisher RPMs, these ads are less intrusive than other pop formats, activating once the site user is done with the action they’re completing. They blend into the flow of the site and convert to maximum effect. They can also be tailored and optimized according to their display frequency. Check out 5 Reasons Why Pop-Unders are so Effective.

Interstitial Ads

With larger display frames and high-quality visuals, Interstitials Ads are designed for maximum visibility and reach. Choose between the full screen or overlay option and keep the composition of your site at an all-time high. The ad has a hard-coded 5-second countdown window, meaning a guaranteed delay in exit times and a stronger potential to monetize with. Find out why Interstitial Ads can Cure Banner Blindness. 

In-Page Push

We’ve updated our push notifications and now offer In-Page Push as a leading online ad format!  This format is red-hot, with loads of websites using it to monetize traffic, regardless of the vertical or content, they’re running. In-Page Push campaigns are well-targeted, blending a seamless user experience with top returns, making it a vital component of every publisher’s arsenal. Give In-Page Push a try today, and let us know what you think! 

Is anything new happening on the Adcash Publisher Panel? 

We’ve now added a lock-tight 2FA security protocol to the Adcash platform. You can now log in to your account via Google Authenticator or through a unique code sent to your email. This gives your account that added layer of security. 

We’ve got a new pop-under tag (site-under V4). This is a lighter version of the previous pop-under tag, simplifying and shortening the line of code for easier integration with the same great results. 

Quality ads in an instant

Our display results are getting faster with every update, meaning your site’s visitors can see top-quality ads instantly! Fewer time-outs give way to more opportunities to drive conversions from your site. 

As always, feel free to contact us for tailored publisher solutions and setup tips. We’re happy to help and will always guide you on how to fully use any new features or macros you may have questions about. 

Also, the ultimate game-changer in online advertising has landed down at Adcash.

Welcome to the Age of Autotag! 

The Autotag feature is a multi-purpose tag designed by publishers FOR publishers to… 

• Integrate 3 top ad formats seamlessly onto their websites.
• Free up time that would have otherwise been used on testing. 
• Maximize UX by showing site users only the most relevant and engaging offers. 
• Increase overall onsite revenue by thinking three steps ahead of the competition. 

The tags Monetization Goal gives publishers full control over their visitor’s onsite experience, adjusting the impact of the algorithm to the user experience, earnings, or a combination of both.

Read more about the New Publisher Autotag Feature and boost your monetization sky-high!

Any advice or tips for Publishers who are just starting out?

Focus on something other than trying to monetize your website at all costs right away! Start generating traffic to your site; from there, you’ll have a solid base to focus on the right monetization tactics.

Your ground-zero starting point is identifying which vertical you want to market to. Based on their own content, publishers should make an effort to identify the corresponding website vertical strongly. 

From there, you need to identify your audience. Who are they? Where are logging in from? Where they are dropping off? Ask and find the answers to these questions, and you’re already halfway there!

Generating Top Content 

Then, it’s all about generating a solid flow of unique, engaging, and informative content for your site traffic. What type of content is your audience logging onto the site to find? What kinds of questions/content or services are they asking for, and how can you provide these answers most clearly and engagingly possible? 

Keeping with content, it’s time to optimize for better search results. Use the right SEO Tools and keyword generators that align with your vertical. Try using niche and/or long-tail keywords not searched for as often for better chances of ranking higher. 

You need to grow and nurture your online traffic before you can start to generate returns. To dive a little deeper, you can check our guide on How to Grow Your Website Traffic in 2021. 

And lastly, talk to other publishers who have already been where you are and come out on top. You can find them on world-class forums like AffLIFT or the STM Forum.

Aaannndd, last but not least, remember you can always reach out to us here for any Publisher-related queries. And if you like what we’re doing…

Spread the word and get a 5% lifetime Bonus!

Are you getting the results you’re after? Refer other publishers to the Adcash platform, and we’ll guarantee you earn a 5% lifetime bonus for every new lead. It’s how we say “thanks for the support,” and it’s a way to keep you on the pulse of what’s happening in our world.  

Did we miss anything? Leave a comment below and let us know! 

All the best for the road ahead, and see you soon!