What has been the impact of Covid-19 on Adtech?
Covid-19 brought a wave of new variables to a sector that is, by nature, already dynamic, agile, and constantly changing.
The pandemic is having both a positive and negative impact, based on the verticals being targeted. For online advertisers, this would be the products/services they’re marketing, and on the publisher side, the traffic sources that are identified by their website content.
Not surprisingly, with the world being urged to stay at home, in-person product purchasing took a steep decline as well as any travel/tourism-related verticals.
But on the other side of the coin, with more people than ever going fully digital, web services of all kinds have seen rapid growth. Additionally, services like a door to door food and product delivery have continued to spike.
At the end of the day, the way we live has changed drastically (at least, for now), and the need for human connection is more important than ever. Whereas previously sports games, beers with friends, or nights at the cinema were all on the cards, now, for the most part, we shop, bank, communicate and interact with one another fully online.
Any campaign, vertical, or website geared to this new norm is sure to keep thriving in the months to come.
Which offers bring the most value to Publishers?
Online services are booming, so any application/product or service that is able to fulfill customer needs from the comfort of their own home is sure to do well. People are primarily looking for sources of online entertainment, ways to stay fit and healthy, and ways to make money online. eCommerce and online delivery have skyrocketed in the past months and continue to be a driving force. Some of the best offers circulating at the moment, include…
Online Entertainment verticals, including…
🍿 VOD (Video on Demand).
✏️ Online courses.
📲 App Installs.
Online Delivery verticals, including…
🥡 Fast food.
🛍️ eCommerce products.
Self-Betterment/Nutra verticals, including…
🥒 Sports/Nutritional supplements.
🏋🏽 At-home exercise equipment.
🏃♀️Weight loss products.
Finance verticals, including…
💰 Making money online.