Tackle High CPM Bids ⚡️
Sports are BIG business! And you’ve got a whole bunch of high-profile multi-million dollar events running for a short time, advertised by some of the biggest companies in the game. That being said, make sure you always STAND OUT from the crowd.
Put down high CPM bids to secure the best possible traffic sources. During this season, there is an army of online advertisers competing for sports-related traffic, and the higher CPM bids tend to be noticed by traffic sources that are most likely to convert. So, put a little extra down and get a lot more back when advertising the build-up and kick-off to big sporting events.
Target the right sports Geo’s 📍
The above-scheduled events will have the highest impact in the United States and Canada, but the love of sports is universal. With roaring fans from Japan to Brazil and everywhere in between, you can never go wrong targeting your offers to a global sporting community. Here out our picks for the top-performing sporting Geos.
The takeaway? Come in strong! Target your traffic WORLDWIDE to global appeal as much as you can and, unless your offer is very much country-specific, keep the universal appeal as much as you can.
Pro Tip: You can NEVER go wrong with a global campaign geared to pay-per-click UFC Fights. These matches are massive in popularity and carry weight across the entire globe, especially when you’ve got two heavyweights drawing blood in the octagon!
Sports keywords make the campaign! 🏅
Using the right URL keywords is a surefire way to bring in the crowd. Your ads will rank better on the whole and take top positions on sports-related websites and other traffic-generating sources. Make sure you’re always targeting the same keywords that website owners and publishers would use, e.g., UFC, Champions League Football, NBA playoffs, NHL Final, etc. Going back to regions, if you’re targeting a few specific GEOs in your campaign, make sure to localize your content and campaign creatives to better resonate with your intended audience if you can use some sports-related jargon that specifically applies. To the region you’re targeting, all the better!
And, last but not least, make sure you’re always using the…
Top Sports-related Ad Formats 🖥
Some Ad formats work better than others when it comes to generating mass exposure in sports-related traffic circles. While Display Ads are still as effective as they ever were, our top pick for Match Season includes…
These ads are subtle and effective in their execution, appearing as a new tab below the active browser and displaying when your audience is done completing their onsite task. They stay top of mind and bring in your readership with a quick, easy-to-grasp, and visually appealing display. For more insights, check out 5 Reasons Why Pop-Unders are so Effective.
This leading format is the 2.0 version of the original Push Notification. These alert-like ads are meant to mimic the traditional push notification in their design. They are well-targeted, engaging, and less intrusive to the overall end-user experience. Increasing the Advertisers’ onsite performance and the Publishers’ earnings, blending high-quality UX with market-tested returns.
With wide-reaching content and visuals as well as a 5-second delay in exit times, an Interstitial Ads countdown window ensures your campaign content will always be seen. Plus, the formats contain space for eye-catching visuals displayed on larger browser windows. Find out why Interstitials are the Ultimate Cure for Banner Blindness.
Advertise sports while you sleep! 😴
Suppose you’ve been around the block a while and are looking to jump back into sports, then power to you! And, if you’re new to the game and this is your first match, then sign up today. Need some more info? No sweat! Reach out to us here, and we’ll be happy to answer any questions you might have.
Right with all things Advertiser done and dusted, Let’s send the spotlight over to Publishers for a quick sporting recap and tips for the months ahead.