Convert with 2021s Top Sports Fixtures

Someone remind me how we got into September already?? It feels like the moment conversions start to climb on leading sports fixtures, there’s a brand-new line of leading events added to the running. 

The NFL is officially back, Major League Baseball is on its way, and the octagon continues to headline pay-per-view brawls across Abu Dhabi and Las Vegas.

So, as a send-off to the last chunk of the year, we’ve got a brand new list of fixtures below. We hope the global exposure these fixtures generate will help you boost your site visibility and ROAS across the board and take you into 2022 with a golden ticket to increased revenue. We’ll also drop a few Advertiser/Publisher targeting tips to set you on your way. 

September 2021 sports Fixture list
October sports sports fixture schedule 2021

Advertiser tips for higher sporting conversions

Find your competitive edge with some top Advertiser/Publishers hacks. 

Select the right website categories

Make sure you’re targeting the right traffic across ALL sports-related website categories. 

Head over to your Advertiser DSP panel and select “sports” under the website categories option. From there, select all 64 Sports categories and subcategories dedicated to Live Sporting Events heading your way in the upcoming months. This unique targeting logic ensures that traffic will engage with only the highest converting traffic.

Adcash - sports website categories

Boost Your User Interest Targeting

When selecting User Interest Targeting, make sure that you not only select “Sports” as your go-to category but also click on “Gambling.” With massive fixtures headed your way and a whole lot of hype around high visibility events, millions of sports fans will be betting online across a host of different markets on upcoming fixtures. Make sure your campaigns are featured in both segments for higher returns.

sports user interest targeting


Tackle High CPM Bids  

Sports are BIG business! And you’ve got a whole bunch of high-profile multi-million dollar events running for a short time, advertised by some of the biggest companies in the game. That being said, make sure you always STAND OUT from the crowd. 

Put down high CPM bids to secure the best possible traffic sources. During this season, there is an army of online advertisers competing for sports-related traffic, and the higher CPM bids tend to be noticed by traffic sources that are most likely to convert. So, put a little extra down and get a lot more back when advertising the build-up and kick-off to big sporting events. 

Target the right sports Geo’s 

The above-scheduled events will have the highest impact in the United States and Canada, but the love of sports is universal. With roaring fans from Japan to Brazil and everywhere in between, you can never go wrong targeting your offers to a global sporting community. Here out our picks for the top-performing sporting Geos. 

🇨🇦 Canada 

🇹🇷 Turkey

🇧🇷 Brazil

🇩🇪 Germany

🇫🇷 France

🇵🇹 Portugal

🇮🇹 Italy

🇦🇷 Argentina

🇲🇦 Morocco

🇪🇸 Spain

The takeaway? Come in strong! Target your traffic WORLDWIDE to global appeal as much as you can and, unless your offer is very much country-specific, keep the universal appeal as much as you can. 

Pro Tip: You can NEVER go wrong with a global campaign geared to pay per click UFC Fights. These matches are massive in popularity and carry weight across the entire globe, especially when you’ve got two heavyweights drawing blood in the octagon!

Sports keywords make the campaign! 

Using the right URL keywords is a surefire way to bring in the crowd. Your ads will rank better on the whole and take top positions on sports-related websites and other traffic-generating sources. Make sure you’re always targeting the same keywords that website owners and publishers would use, e.g., UFC, Champions League Football, NBA playoffs, NHL Final, etc. Going back to regions, if you’re targeting a few specific GEOs in your campaign, make sure to localize your content and campaign creatives to better resonate with your intended audience if you can use some sports-related jargon that specifically applies. To the region you’re targeting, all the better!

And, last but not least, make sure you’re always using the…

Top Sports-related Ad Formats

Some Ad formats work better than others when it comes to generating mass exposure in sports-related traffic circles. While Display Ads are still as effective as they ever were, our top pick for Match Season includes…

Pop-Under ads 

These ads are subtle and effective in their execution, appearing as a new tab below the active browser and displaying when your audience is done completing their onsite task. They stay top of mind and bring in your readership with a quick, easy to grasp, and visually appealing display. For more insights, check out 5 Reasons Why Pop-Unders are so Effective.

In-Page Push

This leading format is the 2.0 version of the original Push Notification. These alert-like ads are meant to mimic the traditional push notification in their design. They are well-targeted, engaging, and less intrusive to the overall end-user experience. Increasing the Advertisers’ onsite performance and the Publishers’ earnings, blending high-quality UX with market-tested returns.

Interstitial Ads

With wide-reaching content and visuals as well as a 5-second delay in exit times, an Interstitial Ads countdown window ensures your campaign content will always be seen. Plus, the formats contain space for eye-catching visuals displayed on larger browser windows. Find out why Interstitials are the Ultimate Cure for Banner Blindness.

Advertise sports while you sleep!

Suppose you’ve been around the block a while and are looking to jump back into sports, then power to you! And, if you’re new to the game and this is your first match, then sign up today. Need some more info? No sweat! Reach out to us here, and we’ll be happy to answer any questions you might have.  

Right with all things Advertiser done and dusted, Let’s send the spotlight over to Publishers for a quick sporting recap and tips for the months ahead.

Publisher Tips for this upcoming sports season

Keep your Adcash tags live

A big need to know for hosting high-quality ads on your website is creating tags on your live site. When setting up requirements on the DSP platform, you’ll need to copy the Adcash Javascript code to your website. Once done, this will ensure the right tags are always showing behind the scenes and that everything has been added successfully to your website. For more information, head over here and check out the full support article. 

Use the most relevant URL keywords.

You’re going to want to make sure you’re bringing home a constant influx of traffic and an endless avalanche of sports campaigns with the right keyword optimization. Sports-related keywords will ensure that you’re always hosting targeted, high-quality ads for all your incoming web traffic. With the right keyword strategy in place and done to maximum effect, the chances for increased earnings stand at an all-time high.

Work with one ad provider.

The line tends to blur the more providers you work with. Why? Well, everyone has their own style and way of pushing out sports traffic. If you end up using too many ad networks, you risk compromising your end-user experience with a strange mishmash of ads from every corner of the digital sphere. Rather stick with one and keep the quality of your website traffic fine-tuned at all times. 

Here at Adcash, we make it our daily mission to provide clean, transparent, and direct traffic sources, ensuring the highest ad quality and top-notch user experience with every campaign. However, there are various networks out there and, although we’d love to be the ones to help knock your earnings out the park (I mean…OF COURSE!), it’s understood that, with online advertising, a one size fits all approach doesn’t always work and… it pays to shop around and do your research first. That being said, we’d like to send an incentive your way, just for being you! 

Spread the world and get a 5% lifetime Bonus!

Like what we’re doing and how we’re doing it? Refer other publishers to our platform, and we’ll guarantee you earn a 5% lifetime bonus for every new lead. It’s how we say “thanks for the support,” and it’s a way to keep you on the pulse of what’s happening in our world. 

So last but not least,  

How exactly does Adcash monetize your website?

Our state-of-the-art technology matches the right ads to your traffic, ensuring that visitors to your site are only exposed to the most relevant, unobtrusive, and up-to-date advertising in the world today. The results are a high eCPM value per user, as the ads sourced tailor themselves to your user’s interests and site functionality.  We have a list of fast payout options to choose from, ensuring you receive your earnings in the shortest possible time frame. You can read more about these services in our FAQs portal here. We operate in 195 countries, ensuring coverage from literally anywhere in the world. Also, our advanced Adblock technology sees to it that the flow of high-quality ads to your domain is never interrupted. And, our team of dedicated specialists is always around to share tips, tricks, and optimization strategies whenever you need them. You can reach out to them right here.

So, whether you’re tearing up the ice with the NHL, slam-dunking your online returns with the NBA, beating your conversions into the ground with the UFC, or scoring conversions with the NFL, sports are here to stay, and all the action you could hope for is flying your way.

Join the conversation


Submit a comment

Your email address will not be published. Required fields are marked *