SEO Trends for 2022 and Beyond
Whether you’re a hardened industry veteran or your site is fresh off the digital press, a few trends and best practices are taking the lead and driving the course of onsite optimization. Here is our pick for 5 of the most exciting SEO trends and developments moving into 2022.
- The Continued Impact Of Semantically Related Keywords 💡
- Further Localization of Onsite Content 🌐
- Data and Analytics For Better Tracking and Optimization 📊
- The Evolution of Voice Search 📣
- Overall Value of the Featured Snippet 🗞️
Keep Using Semantically Related Keywords
Now more than ever, the meaning and intent behind a keyword or phrase carries paramount importance in the eyes of Google. These days, your garden variety, commonly used keywords, don’t send the same presence they did five years ago. Google is now placing time and resources into semantically related keywords to understand natural language the way you or I would.
A search query around “books” might target some of the below semantically related phrases
💻 “Download books.”
📚 “Best-selling books.”
💔 “Romantic books.”
🏆 “Award-winning books.”
📅 “Latest books.”
Localize Your Content
A surefire way to bring in targeted traffic is to localize your content. Big or small, more businesses are running offers and promotions unique to their local target base. Honing in on local keywords that direct consumers to your range of products and services, show them where to find you, and send them to your site with the least possible hassle will continue to gain mass traction.
The best way to increase your localized organic traffic would be to create your own Google My Business page and generate a strong backlink profile. With enough solid keywords and backlinks localized to a particular area, digital marketers and website owners will be far more likely to create niche clicks and rank for services in specific regions. Find out more about localization and other core SEO ranking strategies right here.
Track Your Impact with Data and Analytics
Having the right analytics in place is more important than ever. Top tools give website owners the ability to understand better how Google ranks websites moving into 2022.
The most widely used software is undoubtedly Google Analytics. The platform is designed to track and analyze all aspects of website engagement and holds thousands of filtering options, including bounce rates, time spent on site, best and worst ranked articles, site/page speed, redirects, and more.
The aim is to pinpoint which pages are performing the best by looking at complex data and further optimizing those dropping in rank. You can also choose the pages you would like to be indexed and hide the ones you don’t want crawlers going over. Check out the SEMrush SEO Toolkit or others for an end-to-end solution.
Always make sure you have the right tools to find out what your site traffic is looking for, how they’re looking for it, and how you can monetize their interest with more of the same targeted content.
Embrace the Evolution of Voice Search
Fast becoming the new staple in digital, voice-activated search is rising to meteoric proportions, with most prominent tech companies throwing their hat in the game. Globally, 55% of all houses will own an intelligent personal speaker by 2023. From Apple’s Siri and Google Assistant to Samsung’s “Bixby” personal assistant, all eyes are on voice search for 2022.
Optimizing for voice search falls to the keywords you’ll be using in your onsite SEO strategy. Gear your search criteria to simple, long-form phrases that traffic might use in everyday conversation. Voice search thrives on easy-going, natural language, with various abbreviations thrown in for good measure.
Find the Value of the Featured Snippet
Featured Snippets are a great way to unlock higher organic traffic from the get-go. These chunks of text appear at the top of the page for any number of Google search results. A snippet intends to answer search queries most quickly and easily. Google will pull this snippet from your overall article to give users a “shortcut” to the insights they need. Especially helpful if the content/material is complicated (like core benefits of machine learning) or any other detailed topic.
These snippets bring in more clicks from the organic search results and position your site as an authority in the field. Snippets are into tables, definitions, “how-to” steps, or lists. To capitalize on featured snippets, you’ll need first to pinpoint the opportunities where Google can add snippets to searches. Try out the SEMRush position tracking tool to get started. Next, you’ll need to optimize your site content so that Google can pull what it needs to. A 40-60 word snippet usually does the trick. Find out more about Featured Snippets and other SEO ranking strategies right here.