Tips for Starting a PPC Online Advertising Campaign 🤫
And lastly, here are a few easy tips for starting your first successful PPC campaign.
Select the right targeting
An effective PPC campaign has to target the best possible traffic source. Getting this right will take a keen knowledge of the online business/product/offer/service and target base.
Take the time you need to do your research. When you’re ready to run your next PPC campaign (and choose to do it on the Adcash Advertiser platform), you’ll have access to a host of targeting filters right out the gate. Including Geo, Device type, Operating system, Browser, Website category, keyword, and language. Remember that the Advanced Advertiser Platform carries more features than the Express Platform. Picking the right one comes down to your knowledge of the product.
User Interest Targeting
It is a recent addition to the above targeting options. User interest Targeting allows you to target traffic sources based on their unique browsing preferences. This will help boost your likelihood to convert to traffic with similar interests. Find out more about User Interest Targeting here.
Split test your campaigns
As mentioned earlier, spread your budget over multiple campaigns with similar targeting features. Change up one or two aspects of the ad, and see which brings in the best engagement ratios. Get to grips with the best campaign A/B Testing strategies here, and remember to drive home who you are, what you offer, and where to get in touch for every PPC campaign sent out.
Choose the right ad network
This one goes without saying. Look for the Ad networks that have the best features, champion the best industry practices, and bring in the highest returns. When doing your research, look for the quality of onsite ads, the variety and range of sites, their overall focus on security, anti-ad fraud technology, and suitable payment methods.
Open an Adcash Advertiser account and see how we can help you boost your onsite ROAS. 🤩
With 250k+ conversions and 200+ million unique users daily, there’s no shortage of opportunities to reach global audiences. Speak to a team member, and we’ll help push your PPC campaign to new heights with top features, strategies, and techniques. Don’t forget to leave a comment below!