1. 1.What is Pay per Click Advertising? 🧐
  2. 2.PPC & CPC - 🤔
  3. 3.Benefits of PPC 🎁
  4. 4.Most used PPC Ad Formats 🖥
  5. 5.Tips and tricks 🤫

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A Quick Guide to PPC Advertising

The internet, in recent years, has become embedded in almost everything. Now it has escalated. For nearly three years, we have ushered and are now living in a new digital dynamic. So do our Advertisers. In a bid to drive more traffic and conversions to their range of products and services, more online advertisers are running Pay per Click (PPC) advertising campaigns. 

Stick around as we open your eyes to PPC advertising, its benefits, and some tips and tricks. 😉 Chop-chop, let’s start with basics:

What is Pay per Click Advertising? 🧐

The Pay-per-Click (PPC) model charges advertisers only for the clicks their ad generates. 

Also referred to as a “performance-based” advertising campaign, this model is an excellent way for businesses to make their budget go further. While, at the same time, pinpointing and separating the serious from the not-so-serious prospects. 

On a busy site, an ad can generate hundreds of impressions daily, which looks great on the surface. However, it’s impossible to know if genuinely interested traffic sources make these impressions.

The PPC model ensures that a business only spends money when the ad generates interest.

Head to the guide we’ve prepared and determine how the Pay per Click (or CPC) model differs from CPM and CPA campaigns. 

What is the difference between PPC and CPC? ⚖️

These two terms are the same. Pay per Click (PPC) is the online channel or campaign, whereas Cost per Click (CPC) measures its effectiveness.

For example, you’ve been running a PPC campaign for a month and would like to analyze its reach.

Speak to your dedicated Adcash account manager, and subscribe to cutting-edge tracking software (as Red Track or our beloved partner Voluum. Check out our latest collaboration with them – Adcash x Voluum Automizer integration). In doing so, you’ll be able to dig into your CPC metrics and find the most qualified leads. 

Advertisers can track their success rates in real-time with Advanced Campaign Performance Metrics.

Set up a trial account with Adcash, or speak to an account manager and find ways to boost your PPC campaigns.

The Benefits Of Pay Per Click (PPC) Advertising? 🎁

It targets high-interest traffic sources 🔝

With PPC campaigns, you’ll only pay for the most robust conversions. The model displays sources already/ or have shown interest in the offer.

Reduced Costs and higher audience reach 👥

Features and filters boost the campaign’s optimization and targeting capabilities. Therefore, effectively lowering its overall costs. 

Generate global traffic 🌏

PPC ads are a surefire way to rank on the top search pages of Google.

Therefore, organic marketing relies on link building, content creation, and other time-intensive efforts. 

If you are as curious as us and want to know more about how to get higher visibility and better traffic using only onsite SEO best practices in collaboration with a well-placed PPC strategy – 

The Pay per Click campaign model generates instant results

with high-traffic placements. 


Better Measurability 📐

Lastly, PPC campaigns are more accessible than ever to measure and track. Also, you’ll be able to see your ROAS with new advanced performance metrics.  Additionally, A/B tests different campaign elements to see which holds top engagement.

For more tips to effectively A/B test your PPC campaign 

What are the most commonly used PPC Ad Formats? 🖥

If you’re using an ad network for your new PPC campaign, the most effective formats fall into Display Advertising. They’re designed to get the broadest possible audience reach and engagement ratios.

Display Ads are available on the Adcash Advertiser Platform and are sub-divided into three categories: 

Banner Ads: 

This embedded banner sits at high-traffic points on a website. Also, it’s easy to see and extremely common on most major websites. Banners ads are available in 3 different sizes: 

Skyscraper: A tall and narrow banner size, available for both desktop and mobile. Typically placed to the side of the page content for higher exposure and increased visibility. 

Rectangle: Compatible with a wide variety of operating systems, the rectangle banner is versatile, flexible, and also, constantly adapting. 

Leaderboards: Usually placed at the top of a webpage for maximum visibility/reach. Therefore these ads usually display when a user first logs in.

In-Page Push: 

Moving on to In-Page Push. This reasonably new display ad format draws from a traditional Push Notification to deliver well-targeted, engaging advertising. Also, these ads are less intrusive to a site’s UX. 

With multiple targeting options and the ability to reach new audiences, In-Page Push Ads can increase on-site performance and engagement. 

Native Ads: 

And lastly, Native ads are still as effective today as they were ten years ago. The format blends in with a site’s content and is, therefore, able to generate higher conversions.

Secondly, Native Ads are less intrusive to the end-user experience. Therefore, keeping new and existing traffic onsite for longer. Find out how to choose the best digital ad format for your PPC campaign.

Tips for Starting a PPC Online Advertising Campaign 🤫

And lastly, here are a few easy tips for starting your first successful PPC campaign. 

Select the right targeting

An effective PPC campaign has to target the best possible traffic source. Getting this right will take a keen knowledge of the online business/product/offer/service and target base.

Take the time you need to do your research. When you’re ready to run your next PPC campaign (and choose to do it on the Adcash Advertiser platform), you’ll have access to a host of targeting filters right out the gate. Including Geo, Device type, Operating system, Browser, Website category, keyword, and language. Remember that the Advanced Advertiser Platform carries more features than the Express Platform. Picking the right one comes down to your knowledge of the product. 

User Interest Targeting

It is a recent addition to the above targeting options. User interest Targeting allows you to target traffic sources based on their unique browsing preferences. This will help boost your likelihood to convert to traffic with similar interests. Find out more about User Interest Targeting here.  

Split test your campaigns

As mentioned earlier, spread your budget over multiple campaigns with similar targeting features. Change up one or two aspects of the ad, and see which brings in the best engagement ratios. Get to grips with the best campaign A/B Testing strategies here, and remember to drive home who you are, what you offer, and where to get in touch for every PPC campaign sent out. 

Choose the right ad network

This one goes without saying. Look for the Ad networks that have the best features, champion the best industry practices, and bring in the highest returns. When doing your research, look for the quality of onsite ads, the variety and range of sites, their overall focus on security, anti-ad fraud technology, and suitable payment methods.

Open an Adcash Advertiser account and see how we can help you boost your onsite ROAS. 🤩


With 250k+ conversions and 200+ million unique users daily, there’s no shortage of opportunities to reach global audiences. Speak to a team member, and we’ll help push your PPC campaign to new heights with top features, strategies, and techniques. Don’t forget to leave a comment below!

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