Creating a winning advertising campaign doesn’t need to be rocket science. A wealth of Adtech tools on the rise in 2022 has made online advertising and campaign creation more effortless than ever.
Forget about digital marketing degrees, coding academies, design skills, and hefty budgets. Essentially all you need to get started is a niche, an offer, an ideal audience, and the right online advertising platform.
So, stick around as we unpack everything you need to know to get yourself set up on the Adcash Advertiser Platform, including the below steps.
🌱 Registering your account & adding funds.
💻 Mastering your advertising campaign setup.
🎯 Selecting the best targeting options.
🌐 Excluding unprofitable zones & traffic sources.
🎨 Loading your creatives using a variety of top ad formats.
🚀 Adjusting your Bid/Budget Settings.
Whether you’re a product owner looking to skyrocket your sales, an affiliate/media-buyer looking to boost your conversions on a range of leading products & services, or an advertising platform on the lookout for new traffic sources, you can start running ads and generating revenue right away with the Adcash Advertising Campaign Platform!
Put your affiliate game to the test and find what works in 2022 with the Ultimate Guide to Affiliate Marketing.
Why Should I Join An Advertising Platform in 2022?
While Facebook and Google will continue to hold a large portion of the global online advertising market in years to come, there is ample space for leading online advertising platforms to make their mark and carve a vital niche in a $208 billion industry.
Indeed, siding with the right advertising campaign platform gives you full access to cutting-edge optimization technology, anti-fraud protocols, and a list of leading websites to place your ads. Furthermore, these platforms can remain agile and avoid bureaucratic red tape while bringing in 200 million unique users per day.
Here are some of the benefits of siding with a trusted advertising campaign platform in 2022.
Reach Global Audiences 🌐
Advertisers can unify their media buying efforts and access an exclusive network of top-tier websites and 200+ supply partners.
Save Time with Smart Bidding 🧰
Smart bidding technology has the power to optimize campaign traffic and performance while eliminating unnecessary manual work.
Advanced Anti-Ad Fraud Protocols ⛔
Protect your online advertising campaign from fraudulent engagement and bot traffic.
Fast & Effective Campaign Creation ⚡
Set up your campaign and start running global ads in the shortest possible time.
Multiple Online Ad Formats 🚀
Drive high-quality leads and generate conversions with multiple engaging ad formats.
Advanced Targeting Technology 🎯
Tailor your ads to the right audience with various targeting options.
Real-Time Tracking & Reporting ✏️
Monitor your campaign performance and make data-driven decisions on the go.
Adcash Advertiser Platform: Guide to Getting Started
Below are the steps needed to start running campaigns on the Adcash Advertiser platform. Once your account has been registered and approved, you’ll be able to get started immediately.
|Disclaimer: We’ll cover essential advertising campaign examples, including creation, optimization, and targeting tips. However, if you’re looking for more information on a particular offer, niche, or feature, you can reach out to any of our in-house Advertising Managers for targeted tips and strategies.
Keep reading as we cover the step-by-step essentials to starting your first ad campaign rollout, from selecting the right targeting options and adding funds to uploading your creatives and tracking your conversions.
Step 1: Register Your Account
First things first, you’ll need to set up your Advertising campaign Account.
You’ll receive an email asking you to confirm your email address and from there you can go ahead and get started. Remember that your upcoming campaign will be reviewed by our compliance team once loaded and approved accordingly if it meets platform criteria.
|Don’t Forget to Set Up 2FA
These days, it’s more important than ever to have additional account security in place. Likewise, when registering your account, be sure to activate 2FA as an extra security layer. You can find out more about the 2FA account setup here.
Step 2: Create Your First Campaign
Here are the steps needed to create your first campaign on the Adcash Advertiser platform.
Check out the Video Recap 📺
If you’re pressed for time and looking for quick advertising campaign essentials, then check out the below short video where Adcash Senior Advertiser Manager, Evgeniy Martynov unpacks where and how to create leading ads, using the Advanced campaign creation tools.
After the registration process is complete, you’ll need to get your advertising campaign up and running. Click on the option to “Create Campaign” where you’ll be redirected to the campaign setup page.
Step 3: Choose Your Advertising Campaign Type
Now it’s time to choose your campaign builder. You can choose the Express or the Advanced Campaign platform option.
Express Campaign vs. Advanced Campaign
While both options have all the core features needed to build and run successful online ads, it’s the Advanced campaign that carries more targeting options.
If you’re new to the online Advertiser platform and still getting to grips with your offers, audience, geos, and targeting, we’d recommend starting out with the Express advertising campaign. You’ll be able to create your first campaign in under two minutes, and have all the core targeting capability needed to test and refine your offering for higher conversions.
The Advanced campaign unlocks some additional smart targeting features for operating systems, domains, URL keywords, browser versions/languages as well as different bids per Geo.
If you’ve been running and testing campaigns for a while or need some additional targeting options, then the Advanced advertising campaign is the way to go.
We’ll use the Advanced option as a case study for setting up your next campaign. ✏️
Step 4: Create an Advanced Campaign
This is the first step of advanced campaign creation. You’ll start by entering the name of your campaign so you can locate it at a later stage. If you’re planning on running multiple campaigns at the same time, it’s helpful to add the name of the offer, the country, and the operating system.
From here you’ll need to select your device type targeting where we’ve picked desktop, smartphone, and tablet, but depending on your campaign requirements, you’ll also have the option to target console or other device types.
Geo-Targeting: We’re targeting our campaign to Estonia and the United States but depending on your setup/targeting criteria, you can select any country you like, or opt to go worldwide.
Potential Daily Impressions: Take note of the green inventory forecast widget at the top right-hand side of the panel. This indicates how much reach your campaign will have. The more narrow the targeting gets, the less traffic you’ll be exposed to, so be aware of this and try to find a good balance.
The widget itself is dynamic and will help you along the way by changing color according to your targeting
Step 5: Select Your Supply Sources
The Adcash Advertiser platform not only gives you access to an exclusive and direct network of publishers but also supply-side platform (SSP) partners that they work with programmatically.
If you’re only looking to buy traffic from Adcash direct publishers, you’ll need to select only “Adcash” and deselect all other partners in the list above. Likewise, if you’d like to buy traffic from Adcash direct and indirect SSP partners then you can leave all of the above boxes ticked.
Using all SSP partners at the same time will give you maximum reach, but keep in mind that if you are already working directly with one particular SSP, you may want to deselect them as you may not want to be buying the same traffic from two different places.
Strategy 1: Start with Adcash SSP only, which will narrow down your reach, but will still give you enough insight as to whether your offer can be successful in terms of its supply. You can also test with less budget.
Strategy 2: Tick all the SSPs and get the maximum reach available. However, you’ll need more budget to properly explore the different traffic sources.
|You’ll also see a list of SSPs per format. Remember that the Advanced advertising campaign gives you access to multiple ad formats per campaign. Most of the SSPs that Adcash works with are Pop-Under supply sources.
Step 6: User Interest & Website Categories
User Interest Targeting
Website Category Targeting
At this stage in your campaign creation process, you’ll have the option to target according to user interest or according to website categories. You won’t be able to use both at the same time. Keep in mind that the above targeting parameters don’t have to be used for every campaign. If you’re running a CPM offer, you might find them beneficial, however, if you’re structuring your campaign around another payout model, you might not need to go so narrow.
User Interest Targeting:
Here you can target users based on their browsing preferences. This will allow your campaigns to reach users, (already segmented by Adcash) according to their interests. For example, if you select sports as your targeting category, ads will not only be shown to traffic currently on a sports-related website but will also display for users who have visited a sports-related page or site in the recent past.
Website Category Targeting
This targeting parameter optimizes for traffic that is visiting a specific website from the category in real-time (i.e at the present moment). So for example, if you only select sports, the platform will show your ad to someone that is currently visiting a sports-related website.
Step 7: Device, Content, Connection Type
Next, you’ll be able to go a little more granular and target your new campaign according to Device, Content, and Connection.
In the example above, we’ve chosen to target Apple Operating Systems, namely Mac, iOS, and iPadOS. You have the option to target these devices only, known as “target only/whitelisting” (which we’ve done), or you can exclude them completely, known as “exclude/blacklisting”. You can do this by shifting between the two “Action” buttons.
As you whitelist/blacklist your targeting parameters they will reflect in the “Rule” drop-down list as an action item and will be stored until you choose to remove them or swap them out with different parameters. You can also set your targeting according to browser name and version (i.e Safari), as well as browser language.
Next, you can target your campaign according to key content parameters, namely domain, URL keywords, zone list, and traffic restrictions. The zone list is a very important targeting component for optimizing your campaign at a later stage.
The feature allows you to blacklist unprofitable zone IDs or whitelist profitable zone IDs. You’ll be able to see which zones are performing well through a third-party tracker and utilize them to the fullest to boost your ROAS. You’ll also be able to see which zones are not performing and keep them out of your campaign.
Connection Type Targeting
The connection type simply allows you to blacklist and whitelist according to the internet connection of the end-user, i.e according to their wifi, 3G, 4G, etc, while organization ISPs are useful for running mobile carrier targeting campaigns.
Step 8: Add Your Creatives & Select Your Ad Formats
Now it’s time to load up your campaign creatives and choose your ad formats. You’ll have five ad formats to choose from which we’ll cover in more detail below. For this example, we’ve chosen to run Pop-Under.
Something important to note is that Pop-Under only requires landing page creatives whereas the other four formats require both a landing page and an image/banner/text.
As you select one or more of the five formats on offer, you can go ahead and load up your campaign creatives (or marketing materials) by copying your creative URL into the information box provided and dragging and dropping your creatives onto the platform.
You’ll also see the available macros you can use to track and optimize your campaign through third-party trackers. This will allow the data coming from Adcash to cross over and be available in your third-party tracker/reporting tool. Find out more about macros here.
How To Choose Your Ad Formats
Below you’ll find five leading ad formats available on the Adcash Advertiser platform. The two main categories include Full-Screen Ads (Pop-Under and Interstitial) and Display Ads (In-Page Push, Native, and Banners Ads).
||Pop-under ads offer huge potential for increased awareness. By appearing behind the browser window, the ad seamlessly integrates into the UX flow, staying behind the scenes until the user logs out of what they’re doing.
||Interstitial ads deliver high conversion rates for advertisers. Appearing in the time it takes for a website/page to load, Interstitials remain highly visible without being too intrusive. The ad also has a hard-coded 5-second countdown window that guarantees a delay in exit times.
||These alert-like ads are the next generation of the traditional push notification. They’re well-targeted, highly engaging, and unobtrusive to a site’s UX.
||Native ads blend seamlessly with almost any onsite content, generating high engagement and conversion rates along the way.
Step 9: Set Your Advertising Campaign Budget & Bids
It’s time to set your budget. Firstly, you’ll be able to set your campaign up according to the times of day you’d like it to run (weekly distribution). You can choose to have your campaign run at certain hours in the day or allow it to run 24/7, which most advertisers opt for.
You can also choose to customize and cap your total campaign budget. On the campaign level, you can set a total amount (i.e $1000) whereby the campaign will draw to a halt once the amount has been spent. The second option is a daily budget (i.e $250 daily) where you can apply the time frame for which you’d like your budget to be spent.
Finally, you can select your bid type, i.e CPM, CPC, or CPA Target. Please keep in mind that CPC cannot be applied to the Pop-Under format.
If you’re able to place a tracking postback then we recommend trying CPA Target Bidding. This new bid type automatically optimizes your campaign’s traffic and performance in order to maximize reach. Find out more about CPA Target here.
In case you’re unable to integrate the Adcash platform tracking postback and decide to pick the CPM bid type we highly recommend going for the “3 bids per country” solution rather than “1 bid per country” since it allows for a more granular bidding strategy.
Double-check your campaign settings in the final “overview” step and hit the “Create a Campaign” button! Our compliance team will then review your campaign and you’ll be notified once your campaign has been approved.
Step 10: Add Funds
Head over to the payments portal and add your billing details. The system will save these and, moving forward, you’ll be able to top up your account by clicking the “wallet icon” in the top menu.
It’s important to fill in your company VAT number on the billing details page to avoid any immediate tax deductions and to ensure that the amount deposited reflects fully.
Please keep in mind that you can only add funds to your account using the currency you selected during the account creation process. Most payments are instant but certain methods (like bank transfers) may take a few days to reflect.
The current depositing methods include the below options
- Bank Transfer
- USD Coin
- USD Tether
You can also set up automatic payments for your campaign and specify your daily/weekly or monthly threshold. Find out more about setting up Automatic Payments here.
That’s it for this step-by-step guide to using the Adcash Advertising Campaign Platform. All the best on the journey ahead, and please feel free to reach out to us anytime for more tailored targeting tips and optimization tactics. Feel free to get in touch with our expert sales team right here, and if you haven’t already, you can start your journey to profitability and register your new Adcash Advertiser Account below.
Last Tip before we go
Get to know our recently released Advanced Campaign Performance Tab here!
A key feature to optimize and scale your Adcash advertising campaign.
Did we miss anything? Please leave a comment in the box below, and we’ll reach out to you in a quick time.
Stay tuned for more targeting/tracking tips and good luck running the best online marketing campaigns for 2022.