Advertise 2021’s Top Sporting Events

With the year in full swing, it’s time to ace your online game and find your front row seat to awesome returns, whether field, pitch, court, ice, or octagon. This June 2021 we’re bringing you the top ways to advertise and host ultra-cool campaigns. So, lace up, show up, and get your game face on. Sports.  Starts. Now!

Adcash - September Sports Calendar

Advertiser tips for this upcoming sports season

So, with this fixture list in hand, it’s time to find your competitive edge with some top Advertiser/Publisher hacks. Let’s check them out, starting with…

Selecting the right website categories

Make sure you’re targeting the right traffic across ALL sports-related website categories. 

Simply head over to your Advertiser DSP panel and select “sports” under the website categories option. From there, select all 64 Sports categories and subcategories all dedicated to Live Sporting Events heading your way in the upcoming months. This unique targeting logic ensures that only the highest converting traffic will be engaged with.

Adcash - Web categories for 2021 sporting fixtures
2022 Update

The “Sports Videos & Channels” sub-vertical, which, up until now has been under “Arts and Entertainment” has moved over to “Sports” on the main category dropdown. The idea is to have all of your sports traffic in one easy-to-navigate dropdown so that you never have to go searching for top sporting sub-categories. 

Ace Your User Interest Targeting

When selecting User Interest Targeting, make sure that you not only select “Sports” as your go-to category but also click on “Gambling”. With massive fixtures headed your way and a whole lot of hype around high visibility events, millions of sports fans will be betting on upcoming fixtures. Make sure your campaigns feature in both segments and get the best possible returns.

Adcash - 2021 sporting events user interest targeting

Tackle High CPM Bids  

Sports are BIG business! And you’ve got a whole bunch of high-profile multi-million dollar events running for a short time and advertised by some of the biggest companies in the game. That being said, make sure you always STAND OUT from the crowd. 

Put down high CPM bids in order to secure the best possible traffic sources. During this season, there is an army of online advertisers competing for sports-related traffic and the higher CPM bids tend to be noticed by traffic sources that are most likely to convert. So, put a little extra down and get a lot more back when advertising the build-up and kick-off to big sporting events. 

Target the right Geo’s 

The United States and Canada would be your top target Geos when it comes to the specific events listed above in the calendar. But the great thing about sporting events is they tend to be universal by nature. With roaring fans from Trinidad to Timbuktu and everywhere in between, you can never go wrong with the right appeal to a global sporting community. Here out our picks for the top-performing sporting Geos. 

🇨🇦 Canada 

🇹🇷 Turkey

🇧🇷 Brazil

🇩🇪 Germany

🇫🇷 France

🇵🇹 Portugal

🇮🇹 Italy

🇦🇷 Argentina

🇲🇦 Morocco

🇪🇸 Spain

The takeaway? Come in strong! Target your traffic WORLDWIDE to global appeal as much as you can and, unless your offer is very much country-specific, keep the universal appeal as much as you can. 

Pro Tip: You can NEVER go wrong with a global campaign geared to pay per click UFC Fights. These matches are massive in popularity and carry weight across the entire globe, especially when you’ve got two heavyweights drawing blood in the octagon!

Keywords make the campaign! 

Using the right URL keywords is a surefire way to bring in the crowd. Your ads will rank better on the whole and take top positions on sports-related websites and other traffic-generating sources. Make sure you’re always targeting the same keywords that website owners and publishers would use, eg. UFC, Champions League Football, NBA playoffs, NHL Final, etc. Going back to regions, if you’re targeting a few specific GEOs in your campaign, make sure to localize your content and campaign creatives so as to resonate with your intended audience. If you can use some sports-related jargon that specifically applies to the region you’re targeting, all the better for your overall campaign traction. 

And, last but not least, make sure you’re always using the…

Top Sports-related Ad Formats

Some Ad formats work better than others when it comes to generating mass exposure in sports-related traffic circles. While Display Ads are still as effective as they ever were, our top pick for Match Season includes…

Pop-under ads 

These ads are subtle and effective in their execution, appearing as a new tab below the active browser and displaying when your audience is done completing their onsite task. They stay top of mind and bring in your readership with a quick, easy to grasp, and visually appealing display. For more insights, check out 5 Reasons Why Pop-Unders are so Effective.

Interstitial Ads

With wide-reaching content and visuals as well as a 5-second delay in exit times, an Interstitial Ads countdown window ensures your campaign content will always be seen. Plus, the formats contain space for eye-catching visuals, displayed on larger browser windows. Find out why Interstitials are the Ultimate Cure for Banner Blindness.

Advertising while you sleep!

If you’ve been around the block a while and are looking to jump back into sports, then power to you! And, if you’re new to the game and this is your first match, then sign up today. Need some more info? No sweat! Reach out to us here and we’ll be happy to answer any questions you might have.  

Right with all things Advertiser done and dusted, Let’s send the spotlight over to Publishers, for a quick sporting recap and tips for the months ahead.

Publisher Tips for this upcoming sports season

Keep your Adcash tags live

A big need to know for hosting high-quality ads on your website is creating tags on your live site. When setting up requirements on the DSP platform, you’ll need to copy the Adcash Javascript code to your website. Once done, this will ensure the right tags are always showing behind the scenes and that everything has been added successfully to your website. For more information, head over here and check out the full support article. 

Use the most relevant URL keywords

As with Advertisers, so with Publishers. You’re going to want to make sure you’re bringing home a constant influx of traffic and an endless avalanche of campaigns with the right keyword optimization. Sports-related keywords will ensure that you’re always hosting targeted, high-quality ads for all your incoming web traffic. With the right keyword strategy in place and if done to maximum effect, the chances for increased earnings stand at an all-time high.

Work with one ad provider

The line tends to blur the more providers you work with. Why? Well, everyone has their own style and way of pushing out sports traffic. If you end up using too many ad networks, you risk compromising your end-user experience with a strange mishmash of ads from every corner of the digital sphere. Rather stick with one and keep the quality of your website traffic fine-tuned at all times. 

Here at Adcash, we make it our daily mission to provide clean, transparent, and direct traffic sources, ensuring the highest ad quality and top-notch user experience with every campaign. However there are various networks out there and, although we’d love to be the ones to help knock your earnings out the park, (I mean…OF COURSE!), it’s understood that, with online advertising, a one size fits all approach doesn’t always work and… it pays to shop around and do your research first. That being said, we’d like to send an incentive your way, just for being you! 

Spread the world and get a 5% lifetime Bonus!

Like what we’re doing and how we’re doing it? Refer other publishers to our platform and we’ll guarantee you earn a 5% lifetime bonus for every new lead. It’s how we say “thanks for the support” and it’s a way to keep you on the pulse of what’s happening in our world. 

So last but not least,  

How exactly does Adcash monetize your website?

Our state-of-the-art technology matches the right ads to your traffic, making sure that visitors to your site are only exposed to the most relevant, unobtrusive, and up-to-date advertising in the world today. The results are a high eCPM value per user, as the ads sourced tailor themselves to your user’s interests and site functionality.  We have a list of fast payout options to choose from ensuring you receive your earnings in the shortest possible time frame. You can read more about these services in our FAQs portal here. We operate in 196 countries (and counting) ensuring coverage from literally anywhere in the world. Also, our advanced Adblock technology sees to it that the flow of high-quality ads to your domain is never interrupted. And, our team of dedicated specialists is always around to share tips, tricks, and optimization strategies whenever you need them. You can reach out to them right here.

So, whether you’re tearing up the ice with the NHL, slam-dunking your online returns with the NBA, beating your conversions into the ground with the UFC, or scoring conversions with the Champions League, sports are here to stay and all the action you could hope for is flying your way.

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