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A common question among advertisers who have just signed up or are looking to generate even higher campaign returns in a shorter time frame.
Our most common pay models include the CPM model (cost per mille), which is the industry standard and most commonly used.
The CPC (cost per click) applies to all clickable ad formats and the CPA Target (cost per action).
Note that the CPA Target will automatically optimize itself according to the absolute best traffic sources, purchasing at the best price while also considering the campaign’s overall performance and the value of the traffic.
Learn more about the unique differences between CPM, CPC, and CPA campaigns! Check the guide 👇
When you create a campaign using CPM as your payout model, the platform will require you to first set up a bid before moving on to the next step.
The system pre-populates the average bid and sets a minimum bidding price that you can’t go below.
The minimum bid is not always the same for all geos and depends on the campaign’s targeting restrictions.
When setting up your CPM campaign, selecting the minimum bid may not always be the best decision, especially when trying to reach high-quality traffic sources consistently.
In these cases, higher bids are usually the ones that get top traffic with better conversion rates.
There are two different types of accounts that advertisers have access to. The managed account has a minimum budget of $/€1000 and a self-service account, which runs on a $/€100 starting budget.
If you have a special request for topping up your wallet, you can speak with your account manager/support team.
We’re always happy to help streamline your online campaign experience to maximum effect.
It all depends on the type of offer you, as the Advertiser is running. The five core formats on the Adcash Advertiser Platform provide maximum campaign returns.
Pop-Under
This format creates product awareness in a wide variety of niches and verticals.
Pop-Under ads appear behind a site’s browser window and are the last thing seen before exiting. This so-called strategy ensures top-of-mind placement and captivating messaging. Find out more as to why Pop-Under ads are so effective.
Interstitials Ads
Known to Cure Banner Blindness, Interstitials are a frequently used format, appearing while a web page is busy loading.
They can reach the end-user clearly and distinctly, providing an immersive, tailored, and engaging ad experience.
In-Page Push
These alert-like formats are highly targeted, engaging, and less intrusive to the end-user experience. They increase onsite visibility and performance while blending high-quality UX with market-tested returns.
Native Ads
It’s a highly effective format; Native ads blend into the end site’s content and overall layout. They deliver high engagement rates and top conversions.
Banner Ads
The original precursor to online advertising creatives, Banner ads are known for their versatility, strong delivery rates, and top converting potential.
Adcash runs traffic from all major verticals with worldwide coverage on each. Therefore, it would be tough to choose only one or two.
However, various verticals have delivered consistent results over a long period, such as: VPN, VOD, Sweepstakes, Sports Betting, Casino, Gaming, Dating, Software, and App Installs.
The answer is pretty straightforward. Your campaigns are fully self-serviced, with many features and filters to use.
You will be able to create new campaigns, stop or temporarily halt existing ones and optimize along the way to target specific regions, geos, operating systems, traffic sources, etc.
You can also access campaign data, reports, and other cutting-edge metrics.
Of course, if you do ever need some tailored solutions, a dedicated account manager is always on call to help you on the journey to further boost your campaign ROI. Feel free to reach out to them anytime, right here.
Some advertisers ask their account managers to assist in this process, and some do it based on tested campaign techniques. Once the campaign is live and some time has passed, optimizing further to achieve lasting results is essential. Most advertisers will check their zones as the first action point. This checkup is always a great starting point and something you should certainly do. Still, we always suggest digging further into the available campaign data, breaking it down according to each segment in line with features, especially if you have chosen to run a campaign based on programmatic or RTB sources. You can also check and optimize according to the device, operating system, browser, browser language, sub-sources, or ISP if we’re talking about mobile-specific traffic.
Plus, some excellent news for you – gone are the days where crucial metrics hide in multiple tabs or spreadsheets – the Performance Tab!
It’s designed to:
Tempting? Learn more about Performance Tab
And don’t forget – as a rule, always try to break down the data into as much detail as possible to get valuable insight to optimize further.
The campaign validation usually doesn’t take a lot of time. Our compliance team constantly works to keep the campaign turnaround time as short as possible—approximately a couple of hours, but most of the time, shorter.
So this question falls into the compliance side of things. But not to worry. The solution is generally quite simple. Usually, a campaign rejection occurs due to a few minor compliance issues. When this happens, you’ll receive an email explaining why Adcash rejected your campaign. You can always contact our support team or your account manager for further clarity or step-by-step assistance in correcting the problem.
First and foremost, we always recommend and see a massive benefit in tracking all aspects of a given campaign. In essence, following directly equates to better information, and the more you have, the better equipped you’ll be to generate and optimize consistently strong campaigns. Campaign tracking also helps your account manager/support team do a little more on their side to help you on the journey as and where necessary. Regarding tracking itself, we recommend server-to-server tracking (S2S). While setting up your tracker, you’ll get access to a list of all the trackers the Adcash platform is compatible with, including Red Track and Voluum. There is even an option to choose your in-house tracker.
Fraud is and will always be a delicate subject that every advertiser wants to avoid and stay on the right side of. Adcash has a zero-tolerance policy toward fraudulent activity. Having invested time and resources into fighting fraud and shady practices in Ad tech year after year, our team has become incredibly skilled. Now we are professionals in stopping potential fraud situations, tackling them head-on, and eradicating any deceptive practices they come across.
If you detect any fraudulent activities, we recommend immediately contacting your account manager and support team and sending a fraud report so we can address the situation directly.
The system will immediately send this information to our campaign fraud analysis team. Once it’s confirmed, you will be refunded the amount impacted due to any perceived fraudulent activity Something to keep in mind is that Adcash should always provide the full fraud report within 30 days of the incident.
Get to grips and stay clear of the industry’s most used shady practices.
That’s it from our side. Thanks to Marouan, and please feel free to leave any questions or comments in the box below. Have an excellent online adventure, and shout if you have any questions. We’re always here and always happy to help.
Bye for now.
Geoff Kukard,
Content Manager at Adcash
From sunny South Africa, Geoff went from Lion King to Game of Thrones when he learned that, in some places, Winter is actually cold. Now, he is known as Geoffrey. Word maker of the house Adcash (at least until someone tells him to stop) Digital raider, content crusader, and coffee slayer.
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1 comment
Steve Dryden on Feb 15, 2023 at 12:12 am
Great post on advertiser platforms! Here are a few actionable tips for advertisers looking to get the most out of these platforms: Define your goals: The first step in using an advertiser platform is to define your goals. Determine what you want to achieve through your advertising efforts and what specific metrics you will use to measure success. This will help you choose the right platform and set up your campaigns effectively. Research your options: Research different advertiser platforms to find the right fit for your needs. Look at the features and capabilities offered by each platform and consider your budget and target audience. Utilize targeting options: Take advantage of the targeting options offered by the advertiser platform. Target your ads to specific geographic locations, demographics, interests, and behaviors to reach your desired audience. Optimize your campaigns: Regularly monitor and optimize your campaigns to ensure that they are performing well. Make adjustments to your targeting, ad placement, and budget as needed to improve your results. Test and measure: Test different strategies and measure your results to find what works best for your business. Use the insights you gain from testing to continuously improve your campaigns and get the best possible return on your advertising investment. By following these tips, you can effectively use an advertiser platform to reach your target audience and achieve your advertising goals. Thanks for the informative post!
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