Which ad formats provide the best ROI?
There isn’t a single answer to this question. It all very much depends on the type of offer that you as the Advertiser are running. There are however five core formats on the Adcash Advertiser Platform that provide top campaign returns (depending on how and where you’re targeting your traffic),
Known to help fight audience fatigue and Cure Banner Blindness, Interstitials are a frequently used format that appears while a web page is busy loading. They are able to reach the end-user in a clear and distinct way, providing an immersive, tailored, and engaging ad experience.
A highly effective format that’s been around for a decade now, Native ads blend into the end site’s content and overall layout, delivering high engagement rates and top conversions.
Used to create product awareness in a wide variety of different niches and verticals, Pop-Under ads appear behind a site’s browser window and act as the last element a prospect sees before exiting from the site. This ensures top-of-mind placement and captivating messaging. Find out more as to why Pop-Under ads are so effective.
These alert-like formats are highly targeted, engaging, and less intrusive to the overall end-user experience. They increase onsite visibility and performance, whilst blending high-quality UX with market-tested returns.
The original precursor to online advertising creatives, Banner ads are known for their versatility, strong delivery rates, and top converting potential.
What are the best verticals to promote?
As we run traffic from all major verticals with worldwide coverage on each, it would be tough to choose only one or two. However, various verticals have delivered consistent results over a long period of time. These being VPN, VOD, Sweepstakes, Sports Betting, Casino Gaming, Software, and App Installs.