Not investing in the right affiliate marketing tools 🧰
Many other affiliate tools on the market will help streamline your campaign creation, optimization, and output. As a general rule, you should always try and have access to the top online advertising tools. Reserve a portion of your affiliate budget and subscribe to the tools that will make your life easier. They are guaranteed to simplify your life and generate higher returns over a longer timeframe when used right.
Sign up to affiliate networks with the ability to refine and send top offers your way without you having to go looking for them. Browse through them, see what you like, and find your next all-star offer.
Landing Page Builders like InstaPage and Unbounce automated your affiliate funnel and send traffic to high-impact landing pages that you can build from scratch in a few minutes.
Then it’s always helpful to learn from the best and subscribe to a few of the biggest affiliate marketing forums. Check out forums like AffLIFT or STM Forum, and browse through a host of different threads, case studies, and expert opinions to boost your affiliate knowledge base while running campaigns.
Forgetting to Test Your Campaigns 🧪
It always pays to split test your campaigns. See how minor changes can boost click-throughs. Try testing the same offer with different content, creatives, and traffic sources.
The same rule applies to your landing pages. It’s ultra-important to have clear directives and Calls to Action so that you can move traffic through the conversion cycle quickly and effectively.
Try out the same offer using different ad formats. For example, if you’re running an offer on Native, try testing out the same offer with Interstitial Ads, Pop-Under, or In-Page Push.
Check out the competition and see what they’re doing. Take the best elements and use them as inspiration to craft your eye-catching creatives.
Buying the same traffic twice 🛑
Never waste money on traffic sources that don’t convert. With the Adcash Advanced campaign setup, you’re able to exclude or include traffic segments through different targeting options. To get your impressions at a competitive price and avoid buying the same traffic twice, we recommend blacklisting the details you may have whitelisted in your other campaigns.
Forgetting to increase budgeting and capping 💻
Strategic capping plays a considerable role in increasing the volume of your campaign and your expected ROI. Cap your campaign for the hours in the day where you stand to gain the most traffic. As an example, if you’re targeting a financial vertical in the United States, you’ll want to gear your ads to show during 09h00 to 17h00 banking hours (GMT-4). If you’re targeting iGaming, it will make more sense to cap your ads in the day and run them in the evening when you know your users are at home surfing the web.
As far as budgeting goes, the same rules apply. You want most of your budget to go to the traffic source with the highest conversion potential. That’s where cost per acquisition (CPA) targeting comes into play. This fully automated optimization algorithm spreads your budget evenly and generates the best results for your campaign.
Find out more about CPA Target Bidding or get in touch with us, and we’ll help tailor your campaign to generate the best results in a few easy steps.