The Latest Affiliate Marketing Trends for 2022

Stick around as we chat with performance marketing expert and founder of AffiliateINSIDER, Lee-Ann Johnstone. We’ll discuss all the latest affiliate marketing strategies for 2022, including proven campaign creation steps, optimization tactics, etc. And while there’s no actual “one size fits” approach to the affiliate industry, we’ll send you down the right road with proven steps that you can adopt, measure, and refine.

What is AffiliateINSIDER 

As in the name, AffiliateINSIDER is the ultimate digital marketing content hub, Podcast, training academy, and boutique agency for high-growth performance marketing and affiliation. AffiliateINSIDER also hosts the widely successful Amplify and Elevate Summits, which bring together affiliates worldwide to network, socialize and share their expertise online.

Affiliate Trends Tips, and Insights

It’s time to uncover the latest affiliate marketing trends and campaign creation steps to monetize more traffic. We’ll take time to unpack a few topics in line with the below.

Where Is Affiliate Marketing Headed In 2022?

The world around us has changed incredibly. We’ve come out of a global pandemic, and we’re looking for better ways to interact online. At this time, it’s good to look at partnering with like-minded companies in the same high-growth sectors. Form these connections to better leverage customers and increase sales.

Watch Out for Micro Affiliates 🚀

You can hop aboard the “micro-affiliate” train if you haven’t already. These everyday influencers have audiences of around 1,000 to 100,000 followers and carry the potential to be great product ambassadors for your brand, especially when it comes to social. It will be interesting to see how brands leverage these relationships, how they engage with those content curators, and how they can unite them as part of their affiliate programs.

Get Started with the Latest Affiliate Marketing Trends 

When looking to monetize traffic and gain better leads, breaking the process down into a few key steps is good.

Step 1 – Decide on a Platform 📣

You can promote products on almost any platform. Whether it’s starting your own dedicated website/blog, running your campaigns on social or a combination. Either way, it’s easy to get started once you’ve sided with the right channel/platform. If you’re straight out the gate, you can register a new domain, choose any of 2022’s leading website builders and get cracking.

Choose Your Platform Based On What You’re Good At

If you’re good at creating content, hang out on Facebook or LinkedIn. Post comments and place links in your blog posts, product reviews, social posts, etc. If you’re more into posting videos or photos, maybe Instagram or TIK TOK is a better platform for your style.

Step 2 – Find a Niche 📚

Next, you’ll want to target a niche from a larger market, i.e., while Gambling or Sports can be pretty hard to compete with, “Bitcoin Gambling” or “Virtual Horse Racing” or similar will help you find a better focus audience, etc. Furthermore, having knowledge and passion for the subject will keep you motivated.

Also, use the latest affiliate marketing trends and tools to find where your customers are spending most of their time online. Think about the products and services you’re promoting, and find the coinciding target audience with the highest potential to convert on your niche offer.

Step 3: Find the Right Affiliate Network and Program 🧰

You can sign up and work directly with a brand’s in-house affiliate programs, but you’ll be logging into multiple programs each day, changing links and creatives, keeping track of passwords, etc. Short story? It can be a bit of a headache to organize.

A more efficient way would be to join an Affiliate Network that curates multiple programs in one space, with one central login and one reporting dashboard. Affiliate Networks will simplify your admin at the end of the month. You want to be able to pick up offers and set them live quickly, so find the networks and programs where tracking links, creatives, and product information are readily available and easy to navigate through.

I’d recommend working with five or six different networks simultaneously. You’ll have access to 150+ programs, but you’ll only need to bookmark six logins.

Step 4 – Create Top Quality Content ✏️

Create content that is enjoyable, easy to understand, and aims to educate, inform, and problem solve. Embed your affiliate links naturally and publish consistently on your website, social accounts, blog, etc. Additionally, try out the products yourself to know firsthand the quality of the offer you’re promoting.

Affiliate Marketing Strategy 2022. Thoughts to Consider

The above steps will get your affiliate business out the door and into the market. But that’s only half the battle won. Big brands will want to know that you have the power to convert leads into sales.

Create a Lead Generation Model That Works

Create an affiliate model that builds lead generation because any brand will want to know that you have the ways and means to drive traffic back to their products. Focus and refine the mechanics of getting your leads, and always keep your Call to Action as visible as possible. Your conversion funnel and CTA’s must be easy to find.

If you are effectively targeting your marketing campaigns, you can never fail. Be sure to put out offers/content that brings in quality traffic. The end goal is to monetize that customer, but it could take 3 three different offer types and a few attempts to get there.

Any Advice For Affiliate Marketers Who Are Just Starting? 

It all comes down to using the latest affiliate marketing trends in line with the below points.

1. Get To Know Your Account Manager 🙋‍♂️

Establish a relationship with your affiliate program account manager as early as possible. Get a good understanding of how you can tie in with the company’s business model and see where and how you make the most impact on the brand.

Remember, you get account managers for online advertising networks and affiliate programs. If you’re running campaigns through an Ad Network, you should reach out to an account manager to better understand what works and what doesnt.

You can read more about what to look for in an affiliate network, program, or advertiser platform with the 2022 Beginner’s Guide to Affiliate Marketing.

3. Network With Industry Experts

Meeting, communicating, and networking with the right industry professionals is vital to your success as an affiliate marketer. Make sure you go to a few significant events on the global affiliate calendar and network online as much as you can. Be sure to spread the word about your affiliate brand wherever you go. Break down those barriers, and side with the right partners and programs to unlock those sought-after commercial deals.

Any Recommendations for Affiliate Marketing News and Events? 

Networking at events is crucial, and I attend the IGB Affiliate Summit and the AWC Affiliate Summit. Go online and research 2022s upcoming affiliate events. We also run the Elevate Summit, which is happening again in June 2022. It’s an entirely virtual learning conference that gives you the chance to network, learn and grow your affiliate marketing presence.

Reach Out AffiliateINSIDER

You can reach out to Lee-Ann Johnstone via LinkedIn or through AffiliateINSDER. Chat to the team to see how best you ​​can launch, scale, and grow your campaigns with the latest affiliate marketing trends and insights

Wrapping Up The Latest Affiliate Marketing Trends

The Affiliate road ahead doesnt have to be scary. With the right offers, tools, and services in your corner, you can ace your affiliate game and bring in higher conversions. If you are looking for a partner to help you take your conversion to the next level, reach out to the Adcash Advertiser Platform Team. Our affiliate pros will analyze your site and make targeted suggestions on how you can boost your revenue/bottom line.