Mobile Marketing Strategies for 2022
In time to come, a solid mobile strategy can use AR to generate higher conversions than ever before. Find the best mobile strategies, so that when AR hits the online ad market for good, you’ll be ready.
Target Your Campaigns to the Right Mobile Network
Once you get to grips with your target audience and localize your content, it’s vital to pick a suitable mobile carrier. When optimizing your campaign on the Adcash network, select your target connection type from the dropdowns available. Where possible, try running two campaigns back to back, one for iOS, one for Android, and see which gains the most traction. Keep in mind that both operating systems are taking concrete steps to further develop their Augmented Reality tech in time to come.
Find the Right User Interest Targeting
When you’re creating your campaign on the Adcash platform, be sure to select the website category that is most applicable to your campaign. You have the option to select multiple filters. For example, if you’re going after mobile sports traffic, it might be a good idea to include gambling, so as to tap into the overarching sports betting market as well. The algorithm will then automatically pair with high-quality traffic based on browsing habits. This will match your ads to what a user has previously shown interest in. Find out more about User Interest Targeting.
Incentivize Your Ads
Traffic is more likely to click on your offer if there’s a visible incentive on the cards. Find the offers with discounts or vouchers, or, if you’re running your own products/services, create an exciting incentive of your own. The only rule here is that it needs to draw focus immediately. Make it bold, make it bright, and ensure that the user doesnt have to jump through too many pages to convert on the offer. In most mobile advertising campaigns, linking back to a high-quality, well-optimized Landing Page is the way to go.
Continually Optimize for Mobile:
Usually, around a second into loading time, user engagement will start to drop off. Make sure that your mobile campaigns are always fast loading to generate the most traffic possible. Additionally, keep the copy short and make the offer and its added incentive stand out immediately. Also, compress your images for better mobile compatibility.
Use Top-Performing Mobile Ad Formats
Side with mobile ad formats that will integrate seamlessly with Augmented Reality to produce immersive campaigns that jump of the screen.
Pop-Under: The undisputed leader in mobile marketing, Pop-Unders appear behind the end-users browser window and integrate into the UX flow for higher engagement and less disruption. As the last thing the user sees before exiting the website, they also stay top of mind for the future. Check out 5 Reasons Why Pop-Unders are so Effective.
Interstitial Ads: This striking full-screen format has a 5-second delay in exit times. This countdown window ensures your campaign content is always visible. Plus, the template contains space for eye-catching visuals displayed on larger browser windows. Find out why Interstitials are the Ultimate Cure for Banner Blindness.
Run Your Campaigns With the Right Ad Network
Developing and running your campaigns with one ad network ensures a degree of quality across the board. When using multiple networks, it can be tricky to decipher where the best leads are generated. There are several quality networks on the market, so do your research and find the option that drives your campaigns to greater heights.
Here at Adcash, we make it our daily mission to provide clean, transparent, and direct traffic sources, ensuring the highest ad quality and top-notch user experience with every campaign.
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