Run Black Friday Promo’s, Discounts, and Giveaways
Unmissable deals are vital for standing out on Black Friday/Cyber Monday. Consumers are scrolling through every site imaginable, looking for offers that are better than the last.
Make sure you secure the widest-reaching audience by running giveaways, promos, incentives, or discounts on paid features. Look for any add-ons that will separate you from the competition and an endless ocean of offers.
Fuel buyer anticipation by running offers/incentives/discounts that are just too good to pass up on. Make your unique differentiator stand out in the copy and craft a visually appealing (and concise) landing page that reinforces the offer from start to finish.
Going back to a few verticals we spoke about earlier on, look for offers that carry incentives like…
- Percentage reductions for eCommerce/SaaS/electronics etc.
- Free trials and/or vouchers that reduce sign-up costs for VPN subscriptions.
- 50 Free spins for casino sites etc.
Pro tip? In your copy, don’t forget to add urgency to EVERYTHING! When it comes to these types of holidays, you’re dealing with consumer FOMO on steroids, so use strong sell CTA’s that get the message across instantly. Things like…
- “Today Only!”
- “Flash Sale!”
- “Don’t Miss Out!”
- “Ending Soon!”
You get the picture 😁. Check out what your competitors are doing, scroll through past campaigns, and look for creatives that tick all the boxes. I.e
- The ability to drive urgency.
- Ultra-Strong CTA’s.
- Unmissable deals/discounts/incentives.
- Eye-catching creatives.
- Clear offers.
Keep Your Ads Mobile Specific
More than 50% of Black Friday/Cyber Monday web traffic came from mobile in 2020; it’s a must to optimize your existing campaigns to mobile traffic, and while you’re at it, run a few exclusive offers on mobile alone. Remember that mobile shoppers are primarily active at night or on the weekend, so set your ads live for peak engagement periods. Cover your bases and don’t only target one device type.
Make sure your landing pages are fully optimized to accommodate mobile traffic. Look out for things like…
- Page speed.
- Entry/exit times.
- Image sizing.
- Copy placement.
“Use this time to maximum effect. The world is buzzing in anticipation of great offers. So make sure you give them what they’re looking for. Draw in your audience with attractive discounts/giveaways/promos and incentives. Remember, there might be a better offer right around the corner, so bring your A-Game. You’ve stepped on the Black Friday battlefield, where the stakes are at an all-time high. Make sure you fight for your exposure. If you succeed in giving your target audience what they want, not only do you get great returns, but you build trust with a potential client for life.”
Run your Black Friday/Cyber Monday Advertising campaign with Adcash to unlock tailored platform metrics and bidding features that help you find the right audience and run your offers to maximum effect. Sign up today and get access to…
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Reach out to us anytime here, and we’ll put you in touch with a team of dedicated Advertiser Managers that will help take your campaign to the next level in quick time. All the best for the Black Friday Boom!