1. 1.Important Dates
  2. 2.Ad Formats
  3. 3.For Advertisers
  4. 4.For Publishers

Black Friday and Cyber Monday 2022: Tips to Boost Sales and Traffic

The business version of Christmas morning and the time for small businesses to rise like David against Goliath is right around the corner: Black Friday and Cyber Monday! Like hungry wolves, companies will focus on driving traffic to their website. Let’s be real, because of this; users will be bombarded with ad content. But don’t worry, we’ll help you stand out from the pack!

A few reminders as you prepare for the craziness this season:

🗓️ Important Dates 

Black Friday Date 2022: November 25th

Cyber Monday Date 2022: November 28th

Black Friday vs. Cyber Monday

Black Friday focuses on businesses receiving foot traffic.

Cyber Monday is for businesses that receive online traffic.


Whether you use one or both, you’re in for a ride. What type of a ride, you ask? We suggest the lazy river. That’s right – let us guide you along the way. We just need you to exist there and enjoy the stream… of money flow. Last year, $8.9 billion was spent globally during this shopping spree!

Most regions of the world observe this sales phenomenon, but consider targeting these countries: 

Now that we’ve done housekeeping let’s get into how you can maximize profits during Black Friday and Cyber Monday. We have two sections geared toward advertisers and publishers to help pinpoint exactly what you need. But before we get into that, we have some suggestions to boost sales and traffic this Black Friday/Cyber Monday season.

Which Ad Formats Should I Use?

A balance between a couple of ad formats should be perfect. We suggest using both pop-under ads and interstitial ads to balance out the ways in which the user will be communicated to.


One word: e-commerce. Focus your targeting on e-commerce, as this is where the money’s at during this time. Retail products will already have been eaten up ad-wise, so let’s skip to the good part. Consider targeting these verticals:

🏇🏻 Sports Betting

🎰 Casinos and Gambling 

🎮 Games and Gaming 

💻 VPN 

💜 Online Dating

Great! Let’s look at what using these ad formats for these verticals will look like.

Pop-Under Ads

One of our more successful ad formats to drive conversions, Pop-Under ads appear as a new tab below the one the user is scrolling and will be the last thing their eyes lay on when leaving the webpage. We strongly recommend using this as it allows for a seamless browsing experience for the user. This means they don’t feel pressured to purchase or (worse) go to another webpage, and will continue to peruse through the current page (something website owners love, too). Debating if this is the best choice? Check out 5 Reasons Why Pop-Unders are so Effective.

Interstitial Ads

Interstitials are known for their maximum visibility and reach, but the real magic of these beauts comes from their fixed delay in exit times. The ads come with a 5-second countdown window that can only be closed once the timer is up. With a larger display window and heightened visuals, Interstitials are the Ultimate Cure for Banner Blindness.


Traffic is coming in from the left and right, and we’re in the middle with you. Boost sales and traffic for your website by focusing on these verticals:

🎥 Video On Demand & Streaming 

🕹️ Games and Gaming 

📭 File & Video Sharing 

🌐 VPN Services

Let’s focus on the ad formats, for now, then we’ll explain more about the importance of traffic and how to increase the amount coming to your website. 

Pop-Under Ads

Not Pop-Up ads. No. The Pop-Under ads are far superior in their subtlety to their “Pop-Up” brother. The Pop-Under ad is placed in a tab below the active browsing window, and only appears once the user heads for the exit. They seamlessly integrate into the overall flow of the site and keep the disturbance down to a minimum.

Interstitial Ads

Avoid ad fatigue. The amount of ads users see in this period can deter them from their website as they’d rather not be distracted by constant interruptions. Interstitial ads help fight this by fixing delays in their exit times. The ads come with a 5-second countdown window that can only be closed once the timer is up. Their larger frame brings in better visuals, copy, and graphics. Head over to the Adcash Platform and secure your Interstitial Ads for this coming Black Friday.

🔑 Key Tactics & Tips

🟣 Try In-Page Push Notifications as another ad format option

🟣 Use Autotag 

🟣 Don’t forget to include Anti-AdBlock Tags 

🟣 Start ahead of time and Test Ads ASAP (at least 48 hours before)

There are several other useful tactics and tips for you, so we’ve compiled The Publisher’s Guide to Black Friday/Cyber Monday for you to follow. Check it out.

💡 Remember. This is a fantastic opportunity for your business to increase sales, but you’re not the only one. Don’t be afraid to be bold and clever. If you haven’t rolled your eyes at our commentary yet, we can tell you have a sense of humor and wit – use it.  This could be the difference between an extra zero at the end of your sales margin. 


As always, we’re here to help you. Get in touch with us if you have any questions.


We believe in you.

– Adcash Team

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