Different Types of Content
Content is literally any offering under the sun that promotes a product or business. Therefore, whether an article, video, social post, infographic, online course, or anything in between.
Organic Content vs. Paid Content
Depending on your budget, the quickest way to generate new leads is by running paid ads. Also, it’s fast, effective, and can generate traction in half the time. Try out the Adcash Advertiser Platform and tailor your ads to the widest-reaching audiences, with 196 countries represented, and 200+ million unique users per day.
Organic businesses can find organic contentbe found through keyword searches on Google and other localized search consoles. Using search trends to relevant, engaging articlesengaging, and most imp,ortantly answer the most searched for online questions.
They usually come in the form of thought leadership pieces that address and unpack a given theme or topic in a detailed and informative way, whilst layering in the most relevant search terms.
These articles and others like them can raise your site’s ranking ability tenfold and are a great way to engage and inform buying decisions.
Get to grips with the Ultimate Website Ranking guide for new and intermediate publishers. From finding the right domain, to effective keyword research and more.
Onsite blogs are a great way to engage both new and existing customers. Therefore, depending on your vertical and business objectives, a dedicated blog page can cover a wide range of topics, including the latest industry trends and topics, new products and features, and cutting-edge consumer insights.
Also, Blogs are a great retention tool designed to entertain, captivate and educate.
That said, there are now more blog pages than ever before. If you’re looking to craft captivating content for your blog and stand out from the crowd, you can find a quick guide to the best blog idea generators here.
The idea behind long-form content is to offer up a lot of information about a specific niche, topic, or trend. These articles are usually pretty hefty (between 3000 to 5000 words) and are a great Google ranking tool, as they fit in nicely with Google’s EAT Principle. The principle ranks content according to…
E – Expertise
A – Authoritativeness
T – Trustworthiness
Longform content usually relates to whitepapers, in-depth reviews, larger case studies, eBooks, online courses, and similar.
Gated content needs to drive value to the end-user. Additionally, this content can take the form of detailed infographics, eBooks, courses, case studies, and similar.
The content is “walled”, meaning it can only be accessed in exchange for a user’s details (usually their email address).
Undoubtedly, these pieces form a vital retention tool for content marketers, as the email list generated can be used to further promote new features, products, or services in the future.
Other Content Marketing Types
Moreover, other core content types include video, homepage content, product reviews, email marketing, infographics, newsletters, webinars, podcasts, photos, banners, audiobooks, presentations, promotions, e-courses, reviews, tutorials, social campaigns, and a whole lot more.
With so many channels to choose from and so many different ways to drive engagement, the ultimate aim of any content marketer should start with a well-thought-out content calendar.