What are the benefits of a quality tracker?
I’d say the main benefit is Impartial analytics. Trackers aren’t interested in providing deceptive information and will always provide their users with the most up to the minute and exact data.
Today, trackers really are more than just tracking platforms. They help you optimize your campaigns as well. For example, with RedTrack you can also optimize your campaigns and automatically see which are doing the best.
This feature also monitors your daily/weekly ad budget, ensuring it doesn’t get eaten up by low performing campaigns and pays special attention to those with the highest success rates and growth potential.
This last point is more important today than it’s ever been, with the craziness of 2020 decreasing global budgets and impacting what advertisers have been willing to spend on their most recent campaigns.
What are the first three steps for measuring a successful campaign?
In terms of reporting and analytics, put all your traffic sources on one dashboard. This will help you get a really good overview of what traffic sources bring in the most money.
Secondly, dig a little deeper into your analytics and understand what factors influence a campaign’s performance. For example, your campaign might have performed better across the board with mobile traffic, so you might want to do away with desktop altogether.
Or maybe you have a landing page in English and you realize traffic from China doesn’t convert here, so you can do away with this geo altogether or generate a version of this page into Mandarin and see how it converts. This is where you should give a lot of thought to filtering your traffic and segmenting your sources as you go.
Thirdly, customize your dashboard. Trackers generate so much data, and this can sometimes lead to information overload. To make it easier, you should pinpoint the most important metrics to optimize with. I.e, make the data work for you and not against you.
What does a day in your life at RedTrack look like?
I’ll usually start my day off going through my mailbox and skype messages. Then I’ll go through some industry-specific newsletters.
I’ll have a morning catch up call with my team and any partners that I need to speak to. I’ll then go to my task manager and see what important items I need to tick off. In the evening, I’ll have calls with the United States.
I also like to unwind with more creative tasks in the evening and avoid taking too many important decisions if I can help it.
What industry newsletters do you subscribe to? Resources.
I go with Stacked Marketer and DigiDay as my go-to sources. DigiDay is all about digital advertising and industry-specific news and updates.
I like attending webinars and, a plus is that lately, some great ones have sprung up. I also enjoy reading the blogs of our partners, i.e. Adcash and other affiliate networks. They always share great tips on how to work with ad traffic.