When it comes to optimizing your site, I would recommend Surfer SEO as a reliable on-page SEO optimization tool. The tool will help you optimize your onsite content according to the end-user and ultimately, what they may be searching for. When it comes to analyzing backlinks, we use AHRefs.
Also, when optimizing site content for the end-user, it’s vital to know what they are searching for. This is where FAQ’s (Frequently Asked Questions) play an important role. You can find the FAQs related to your content with Frase.io. This tool will show you a list of Google’s most frequently asked questions and help you to structure your content according to what your users are asking.
Any advice for new site owners to increase their ranking?
When first starting a website make sure you have a good domain name that is orientated to your chosen niche. The simplest way to do this is to use an expired domain name. To get started, you can check out sites like expireddomains.net and get free expired domains according to your chosen niche.
The reason people opt to buy expired domains is for the added layer of trust and online authority they provide. Since they are already indexed, they carry reliability in the eyes of the Google search algorithm.
Also, make sure the expired domain you are buying has a set of credible backlinks related to your niche. To understand the full history of a domain, check out archive.org.
As mentioned earlier, start your site content by finding low search volume keywords. Don’t focus on the high volume keywords as they’re all very competitive and harder to rank for. Use tools like LongtailPro to find the keywords to rank for.
Lastly, Make sure you’re always providing the best possible user experience through the content you create, highlighting all the major value ads, pros, and cons, etc. Remember, Google will push down your ranking if you’re not solving for the user experience.
Lastly, follow industry experts like Neil Patel and Brian Dean, they will give you a lot of insight into different SEO trends and what you should be looking for.
What is a good starting out budget for optimizing onsite SEO?
When I first started out, I had around €200 to spend on getting my site set up and running. This is enough to get you on your way. More than likely your budget will go towards buying a quality domain and hosting site. If you’re looking for somewhere to start you can check out Digital Ocean or Vulture Host.
As far as content goes, (and, only if you budget effectively), it pays to hire a copywriter. Check out Upwork or similar sites to get a good idea of what a digital copywriter may charge for Adhoc website copy. If this isn’t an option for you, then you can opt to write the content yourself. Just make sure you stick to the SEO checklist mentioned earlier.
And, as far as SEO goes, this is something I would highly recommend you learn on your own. It will provide an invaluable set of skills in time to come and allow you to keep your starting budget to one side for when you need it most. There are free tutorials for beginners and advanced students all over the net. There are also a lot of free SEO sources out there that will let you get started straight away. A good place to start is with Backlinko, a free newsletter with the latest tips and trends in modern SEO. There are also a number of group buying websites where you can pitch in with like-minded professionals and purchase high-end tools at an affordable price.
Any final thoughts?
As 2020 draws to a close, and people take a much-needed sigh of relief from what, for many has been a very difficult year, I would urge you to not give up on your dreams of starting your own online business. Contrary to popular opinion, there really is no better time to go into digital. Stay positive, invest your money wisely, and above all, learn the skills needed to master online marketing. Sorry that you have to hear it from me, but… there’s just not enough time in the day for Netflix and chill. Do something with your all too valuable time and do it now.
That’s it from Jitendra and Adcash. If this article ignited an SEO flame and you’d like to learn more, then check out the Adcash Guide to Ultimate SEO. Oh! And if you’re new to the platform and a first-time publisher/site owner…
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Referring new publishers gets you 5% of their lifetime earnings! So, spread the word and boost your onsite earnings right here! Last but not least…
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