Is there a starting formula to creating a great first-time campaign?
This mostly depends on the traffic source you’re opting for. As a general rule, the idea is to not change too many campaign variables at the same time. It’s important to properly test each phase of the campaign as you continue forward.
Using high-quality, succinct, and ultimately compelling creatives is half the work done already.
Regularly monitor your impression clickthrough rate with a tool such as Voluum, where you can analyze and adjust your campaign creatives and headlines to boost audience engagement.
Now you’re going to want to take these best practices and use them to generate a captivating landing page. This is your ultimate calling card and the first point of contact after a user clicks on your ad. So make it count with strong product information, visuals, and/or testimonials that help drive home the sale.
If you’re split-testing several offers at the same time and don’t have an unlimited flow of budget to burn, It’s important not to change or swap out too much, too quickly. Change one campaign aspect at a time (a word, a title, an image, etc.) and go from there.
What are the online tools that every affiliate needs to succeed?
When it comes to trackers, you can’t go wrong with Voluum or Red Track. The software is cutting-edge, multi-featured, and super responsive.
As far as spy tools go, I’d recommend Anstrex and Adplexity. But, a word of caution when it comes to using these platforms. Take what you see and use it as inspiration when building your creatives, but never duplicate exactly (i.e rip and run).
Originality generates conversions and, in addition to experiencing poor performing “run of the mill” returns, you could even face some hefty shut-down issues (especially with FaceBook ads and similar).
And, at the end of the day, it’s all about driving originality and staying ahead of the competition. Make sure you’re always tackling campaign generation head-on while drawing from the industry’s best practices.
And, while we’re on the topic of creatives, remember that the key to crafting great visual content is piquing your audience’s curiosity while pre-qualifying potential conversions.
A successful campaign seamlessly marries these two elements. Sell the product and/or offers story and leave the rest up to your target audience.