Online advertising tips for this holiday season

Discover the best online advertising tips for this holiday season! Why should you keep your ad campaigns live during the festive period? Well, there’s a list of reasons, find them out below.

The holidays are right around the corner and it’s the final call to get your advertising campaigns ready for the festive season. In this blog post, we will share some useful tips on how to maximize your holiday ad spend and why you should keep your campaigns running during the festivities.

Pre-Christmas Online Shopping Spree Traffic 

People are trying to find last-minute Christmas presents for their loved ones, so it’s time to ensure that your ads are visible with increased online spending. The pre-holiday season brings relatively higher ad impressions — typically CTRs rise 100% and conversion rates go up 60%. This means that you should take advantage of this trend and ramp up your ad spend to reap the rewards.

Post-Christmas Traffic Buzz! 

When Christmas is over, it doesn’t mean that the shopping is! People have more time to browse online to grab some bargains as the post-Christmas and New Year sales start. However, it’s very common for advertisers to switch off or reduce their online campaign activities just before Christmas Eve hits. That’s a huge mistake! They will miss all that post-Christmas online traffic as the days between Christmas and New Year’s Eve are as busy the rest of the days in December.

However, that’s a big opportunity for YOU as there will be less competition and lower CPMs, CPCs and CPAs! This isn’t the time to lower your marketing budgets and it makes sense to increase your ad spend whilst more consumers are online!

🌟 Top 10 holiday online advertising tips from Adcash 🌟

#1 Run flash sales ⚡

If you’re an online retailer, then now is a great time to run flash sales to promote specific products. Flash sales create a sense of urgency, hype and boost in sales. Tie your offers with the holiday theme and it’ll work even better.

To increase urgency, add some time-sensitive copy to your creatives i.e. “today only”, “limited stock”, “24-hour flash sale”, “final hours”, “ends tonight”, “for a limited time only”.  

#2 Create multiple ad variations to stand out 🔲🔴🔳

native-ads-christmas

Also, update your ads frequently to display your latest promotions and deals.

#TopTip – the more different images you have, the merrier! But don’t forget to test and optimize accordingly!

#3 Bring holiday vibes with your creatives and landing pages 🎄

Be creative with your ads and landing pages to increase engagement and conversion rates! As people are in the holiday mood, they are more likely to click on themed ads, so decorate your creatives accordingly.

#4 Combine different ad formats 🖼️

We highly recommend testing out different ad formats as each format has its own benefits. It’s especially smart to use them in combination to achieve maximum reach. Push Notifications are eye-catching and visible, Interstitial ads help you avoid banner blindness and the classic Pop-Under ads still deliver great conversion rates. Test them all and find the best ones for your campaigns that bring the highest ROI!

Remember to customize your ads accordingly when using different ad formats for the same offer, take a look at the example below.

Adcash Push Notifications ad example

 

Adcash Interstitial ad example
Jim Desroches

For interstitial desktop and mobile web, if the landing page of your e-commerce site supports https and iframe, then use iframe interstitial creative, as it allows hosting the actual landing page within the interstitial. Avoiding any additional clicks and letting the user slid directly to your landing page.

That being said, the consumer can browse your site and make a purchase, straight from our Interstitial. UX is at its most engaging level and so conversion rates follow. Get in touch with our team if you want to test it out!

Jim Desroches

Performance Advertising Expert, Adcash

#5 Run mobile and tablet ads 📱

Last year mobile holiday purchases officially took over the game with more than 51% of web traffic coming from mobile devices. Don’t miss out and make sure to run web mobile ads too! Mobile shoppers are mostly active at night or during the weekend, so be sure to put your ads live for the peak period.

Try to cover your bases and don’t only target one device type. People spent $11.2B on online sales with tablets, so if you want a piece of that check that you have the right setup.

#6 Mobile-friendly landing pages 👌

If you’re running mobile ads, then make sure that your landing pages are fully mobile-optimized to accommodate mobile traffic. Read more on how to create a great landing page.

#7 Special offers ✨

In order to attract more users and beat the competition, offer gift cards and holiday offers. Make sure that you mention the deals on your ad creatives and landing pages to catch people’s attention and increase click-through rates.

Specific holiday-themed offers work very well during this time of the year. As people are in the holiday mood, the special creatives and offers also make the users more inclined to click on the ads, use it to your advantage!

#8 Use CPA Target bid type 🎯

Forget about manual optimization with CPA Target. Set your ideal target and let our advanced machine learning algorithms do the job for you! Already 25% of our advertisers are running CPA Target campaigns, and on average they are seeing up to 27% better results than using CPC or CPM.

#9 Budget, budget, budget! 💵

Make sure you’ve planned your budget smartly to make the most of your ad spend over the holiday season. Spread it across December and don’t pause your campaigns.

The increased traffic and higher conversion rates are definitely a good reason to spend a little more.

#10 Use automatic payments 🔁

Advertisers who use automatic payments have better results as campaigns run more smoothly. Without automatic payments, campaigns are at risk of pausing and restarting which can affect your performance.

Don’t wait any longer — start using it now!

Lastly, forget about fraudulent ad traffic with Adcash  

Fraudulent ad traffic is one of the biggest challenges in digital advertising. According to Juniper Research, in 2018, ad fraud cost around $19 bn for online advertisers and they estimate it will reach $44 bn by 2022.

Fraudulent ad activity is often higher during the holiday season, but when you advertise with Adcash then there’s no need to worry about this. We take ad fraud very seriously, and on a daily basis, our advanced fraud filters prevent and block suspicious traffic to ensure clean online acquisition for our advertisers.

With Adcash, you’ll never waste your budget on fraudulent traffic!

Meanwhile, if you haven’t used the Adcash media buying platform yet, then now is the perfect time to give it a go!

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