Leading In-Page Push Offers and Verticals to Target
When it comes to choosing the right offers for your In-Page Push campaign, there are a few verticals that have been performing consistently well since the format was originally introduced. These are,
🏦 Finance (including Crypto)
💻 Utilities, which include VPN and Antiviruses, as well as Mobile Cleaners.
🍿 VOD, or Video-On-Demand.
🎰 iGaming (Casino)
In the wake of Covid-19, the world is still steadily adjusting to remote working and communication. Therefore any verticals that target a digital community in a fun, effective, and meaningful way stand to do well in the coming months.
Look for the products and services that people can onboard and interact with from the comfort of their own homes. Look for products that generate and maintain entertainment and communication channels with the outside world (VOD/Dating) and those that streamline and simplify working from home VPN/Anti Virus, etc.).
Additionally, any products and services that offer ways to generate secondary income streams are a strong fit for the current climate (Finance/Sweepstakes, etc.)
Lastly, what are some of the best ways for online advertisers’ to boost their clickthrough rates (CTR’S) and find the widest-reaching exposure on multiple channels? It all comes down to campaign creation, A./B Testing, and targeting.
Tips for Boosting CTR with In-Page Push.
At the end of the day, online returns take time and only start to accumulate with the right targeting and optimization tactics in place. Below are a few that these optimization tactics can put into practice immediately.
Generate and interchange multiple creatives:
Consumer interest changes quickly, and a campaign that worked today might find itself falling short tomorrow. Advertisers who generate 3 to 5 different creatives targeted and optimized for In-Page Push can swap out their creatives to meet consumer demand and changes in marketing trends. Always make sure you have an inventory of 3 or 4 campaigns ready to go. Build unique and captivating designs for each and change them out every so often. If budget allows, run a few of them simultaneously and see which generates the highest click-throughs. This brings us to…
Strategically A/B Test your In-Page Push campaigns:
Create two similar (but slightly different) In-Page Push campaigns and run them side by side to see which receives the highest click-through rates. You can analyze the results using a campaign tracker like Voluum or Red Track and build on the most effective version of the same offer. Find out about effective A/B Testing with this handy guide.
Use your Ad Networks Inventory:
Partner with an Ad Network that carries a wide inventory of dedicated websites and publishers. Ensure that the network’s Supply Side Platform (SSP) is state-of-the-art and filled with rich content websites. When logging into the Adcash platform, under In-Page Push targeting options, you’ll see an option to use Adcash’s existing publisher inventory and another option to target other inventories. Start with the Adcash inventory and see where it takes you. This inventory has been painstakingly analyzed and approved to include only the best websites.
Look into multiple traffic sources:
Find a few offers that fall under the above top-performing verticals and see how to optimize them to reach the widest possible traffic. Adcash does carry the option to advertise adult traffic. This option can be effective when placed on the right site, and advertisers can request further targeting tips via the Adcash support center or through a dedicated account manager.
Run your campaign according to a CPC Costing Model:
CPC is by far the best costing model to run your In-Page Push campaign with. It’s a way for advertisers to pay for actual clicks generated on a given campaign. It’s also a way to track and advertise to the best possible traffic sources. When using the Adcash platform, select the CPC model and start with the suggested average price. Place a frequency cap of 1 click per day in the beginning and grow this over time once your campaign generates the traction you are looking for.
And, with a few core targeting tips to increase CTR wrapped up, we’ll end off there. Catch you on the next one; thanks for reading, and remember, if, after a while, you find you’re not getting the full effect of In-Page Push, you can change over to your choice of multiple Ad Formats found on the Adcash Advertiser panel. Each has its own appeal and targeting capabilities.
Check out the full Guide to Ad Formats. All the best on the road ahead, and power to you as we move into (yikes!) 2022.