The future of online advertising belongs to In-Page Push! We’ve spent a lot of time developing, creating, and refining the new version of In-Page Push! Now more than ever, your chance for better engagement is just one click away!
Today we will tell you how to use In-Page Push to your benefit, what new format design will bring you and why it is so promising and exceptional! Leeet’s go! 💥
What are In-Page Push Ads? 🧐
This leading format is the 2.0 version of the original Push Notification. Also, these alert-like ads initially mimic the traditional push notification in their design. But we went further and created something new.
Firstly, let’s talk about the benefits: they are well-targeted, engaging, and less intrusive to the end-user experience. Additionally, they can increase an Advertiser’s on-site performance and a Publisher’s earnings, blending high-quality UX with market-tested returns.
This format is red-hot, with loads of websites using it to monetize traffic, regardless of the content they’re running or the vertical they’re in. Also, what sets them apart is that they are shown directly to a Publisher’s website (once the advertiser has won the bid).
They also give advertisers multiple targeting options and the ability to reach new audiences.
What are the Unique Features of In-Page Push Ads? 🤩
The primary way that In-Page Push Notifications differ from traditional push traffic is that they are displayed directly on the page. Additionally, this has boosted advertiser CTR and overall user engagement without obstructing the site or its content. What are the core features that fall in line with In-Page Push? Firstly.
- The format now resembles a messenger push notification
- Brings a lot of engagement
- User-friendly format
- It appears on the upper right-hand corner of the desktop & on top of the screen in the mobile version
- The template contains a headline, a short description, and an image
- Once the bid has been won – the banner will appear directly on a Publisher’s site
- Additionally, there is no requirement for onsite users to subscribe to receive them
- In-Page Push ads don’t require users to subscribe to receive them
- They are compatible and run on practically all devices and operating systems, including Mac and iOS
- A CPC cost model is usually applied
- They have wide targeting options, with the ability to reach new audiences
We are very excited to share our NEW In-Page-Push template with you!
It now resembles a user-friendly messenger push notification, increasing engagement and bringing higher ad profits!
Check it out for yourself!
Benefits of Running In-Page Push Campaigns 🤗
In-Page Push Notifications are fully compatible with all devices and operating systems, including Mac and iOS. No doubt, this broadens the channels and targeting capabilities for a broader range of offers.
Unlike traditional Push Notifications, users do not need to opt-in or subscribe to any display terms or settings. Moreover, In-Page Push is hard-coded into the site’s content on the publisher’s end, meaning advertisers can rest assured that their offers reach the end-user while increasing CTRs.
In-Page Push mimics the messenger’s notification design but carries far less red tape regarding overall setup, targeting requirements, and site compatibility. Moreover, this means that advertisers display their offers to a broader audience with a more substantial chance of generating CTRs. Additionally, publishers get to monetize traffic with quality offers that convert. Audiences stay engaged with relevant ads that carry onsite appeal without distracting from the site content.
When an Advertiser wins their chosen bid, the site will instantly display their offer on-site. Moreover, an In-Page Push can generate the broadest possible reach in the shortest timeframe. Additionally, this method separates the serious from the non-serious prospects. Every traffic source that sees your ads actively engages with the website and its content, boosting advertisers’ chances of converting.
Seamless onsite integration:
In-Page Push Notifications are designed to blend into a site’s unique UX. They usually appear as a banner on the top-right screen of the page, with a short headline, description, and image. Moreover, they stay out of the way but are visually captivating enough to draw the right attention and generate increased CTR.
Networks like Adcash and others allow advertisers to input simple targeting parameters such as device type, zone, operating system, keyword, etc. This can be done on the Express platform and usually takes half an hour to set up. The creatives and copy are simple to build, and advertisers can use various Spy Tools geared to In-Page Push for inspiration. Try out the Mobidea Push Spy Tool to see what your competitors are doing and get a little inspiration to help you in your next campaign.
What types of verticals and offers should you be going after to maximize your CTR?
Leading In-Page Push Offers and Verticals to Target 🤓
A few verticals have consistently performed well when choosing the right offers for your In-Page Push campaign. These are
🏦 Finance (including Crypto)
💻 Utilities include VPN and Antiviruses, as well as Mobile Cleaners.
🍿 VOD, or Video-On-Demand.
🎰 iGaming (Casino)
Look for the products and services that people can onboard and interact with from the comfort of their own homes. Look for products that generate and maintain entertainment and communication channels with the outside world (VOD/Dating). Additionally, those streamline and simplify working from home VPN/Anti Virus, etc.).
Additionally, any products and services that generate secondary income streams are a strong fit for the current climate (Finance/Sweepstakes, etc.)
Lastly, what are some of the best ways for online advertisers’ to boost their clickthrough rates (CTR) and find the widest-reaching exposure on multiple channels? It all comes down to campaign creation, A/B Testing, and targeting.
Tips for Boosting CTR with In-Page Push 🤫
Online returns take time and only start accumulating with the right targeting and optimization tactics. Below are a few that these optimization tactics can put into practice immediately.
🟣 Generate and interchange multiple creatives:
Consumer interest changes quickly, and a campaign that worked today might fall short tomorrow. Advertisers who generate 3 to 5 different creatives targeted and optimized for In-Page Push can swap out their creatives to meet consumer demand and changes in marketing trends. Always ensure you have an inventory of 3 or 4 campaigns ready. Build unique and captivating designs for each and change them every so often. If budget allows, run a few of them simultaneously and see which generates the highest click-throughs. This brings us to…
🟣 Strategically A/B Test your In-Page Push campaigns:
Create two similar (but slightly different) In-Page Push campaigns and run them side by side to see which receives the highest click-through rates. You can analyze the results using a campaign tracker like Voluum or Red Track and build on the most effective version of the same offer. Find out about effective A/B Testing with this handy guide.
🟣 Use your Ad Networks Inventory:
Partner with an Ad Network with a vast inventory of dedicated websites and publishers. Ensure that the network’s Supply Side Platform (SSP) is state-of-the-art and filled with rich content websites. When logging into the Adcash platform, under In-Page Push targeting options, you’ll see an option to use Adcash’s existing publisher inventory and another option to target other inventories. Start with the Adcash inventory and see where it takes you. This inventory has been painstakingly analyzed and approved to include only the best websites.
🟣 Look into multiple traffic sources:
Find a few offers that fall under the top-performing verticals above and see how to optimize them to reach the broadest possible traffic. Adcash does carry the option to advertise adult traffic. This option can be effective when placed on the right side, and advertisers can request further targeting tips via the Adcash support center or a dedicated account manager.
🟣 Run your campaign according to a CPC Costing Model:
CPC is the best costing model to run your In-Page Push campaign with. It’s a way for advertisers to pay for actual clicks generated on a given campaign. It’s also a way to track and advertise to the best possible traffic sources. When using the Adcash platform, select the CPC model and start with the suggested average price. Place a frequency cap of 1 click per day in the beginning and grow this over time once your campaign generates the traction you are looking for.
And, with a few core targeting tips to increase CTR wrapped up, we’ll end there. Catch you on the next one; thanks for reading, and remember, if, after a while, you’re not getting the full effect of In-Page Push, you can change over to your choice of multiple Ad Formats found on the Adcash Advertiser panel. Each has its appeal and targeting capabilities.
Check out the complete Guide to Ad Formats. All the best on the road ahead, and power to you as we move into (yikes!) 2023.
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