Landing pages should be part of every advertiser’s performance marketing strategy. Knowing how to create a landing page that works will automatically result in higher ROI and better visibility. No matter how cool your ads are or how well you’ve optimized them, you won’t succeed without a great landing page.
So – what’s a landing page? To keep it really simple, it’s a dedicated web page that usually has a single focus and is mostly used for lead generation. It’s the first thing potential customers see and can be the launch pad of a successful advertising campaign, or a brick wall that stops them going any further.
When your campaigns get visitors to your landing page, you have a matter of seconds to convince them to stay on your site. You must give them strong and compelling reasons to linger and explore further.
If that doesn’t happen, you can have impressive figures for your website traffic but poor lead conversions. Having lots of website visitors who don’t go on to buy, book, enquire or register represents a colossal amount of wasted opportunities – and wasted money!
How can you boost your ad performance with a great landing page?