Target Your WordPress Blog Content
It sounds like a given, but understanding your target audience is half the battle won. Whether you’re an affiliate site, business blog, or solo writer, make sure you spend time on relevant forums, social platforms, review sites, and similar. Find your audience, see the types of questions they’re asking online (Quora is great for this), and deliver well-structured answers to burning questions. Use Google Analytics to see where most of your leads are coming from and interact with them directly via guest posts, onsite comment sections, and similar.
Check out these free WordPress plugins to help automate your workflow.
Note: Less than 10% of readers are ready to buy. Focus on providing sector-relevant content that is enjoyable, informative, and engaging. Save the hard sell for other channels.
Improve your Blog Site Speed
Any blog should load in 3 seconds or less to keep traffic onsite. Use site speed tools like GTMetrix, or similar to ensure that this is the case. If your WordPress blog is lagging, you can try optimizing your images, enabling compression, reducing redirects, etc. Here’s a quick blog page speed guideline from the team at Moz
Decide on your Keywords
The right keywords will make your blog rank higher in search engines. Decide on your blog topic and head over to sites like SEMRUSH or AHRefs to find the correct keywords/phrases that your audience is searching for. These days, it pays to go granular with your blog keywords. Always check the keyword difficulty and make sure you’re able to stand up to the competition. Long-tail keywords that mimic real-world searches are the way to go. Users are less likely to search “blog traffic” but more likely to type “how to get traffic to my WordPress blog.” When you’ve found your keyphrase make sure you incorporate it into your blog title, meta-description, and slug.
Anchor your Blog Content
Knowledge-rich subject matter will always bring in more traffic, and clustering your blog sub-topics around an anchor page is a great way to rank higher. This process allows you to organize your content according to its relevance. For example, you could produce a series of articles on, say, “Email Marketing” and anchor them back to an ultimate guide that will include your products and services. The more inbound links you have to relevant material (be it a lander, product page, or anchor article), the more authority you’ll be bringing to the table for a given topic or niche.
Add Inbound/Outbound Links
Whenever you reference a company, software, or service in your blog article, make sure you link to their site. These outbound links are a great way for new traffic to discover your blog, and if the company or service notices your post and likes what you’ve written, they may reciprocate and link back to you (also known as inbound linking). Additionally, never miss the opportunity to promote your previous posts with internal links.
Update Old Content
You can bring old blog posts gathering dust back to life by giving them a fresh spin. Do this every three months, and you’ll always have fresh content to share without having to start from scratch. Try repurposing existing blog posts, adding the current year to the heading tag and slug, creating new synonyms to existing keywords, and linking to new sites and studies. Comb through your articles and, where needed, update reviews, “best of” lists, and similar with new products and services. Another great free blog traffic generator tip is to input your blog title into Google and see what comes up in the “People Also Ask” field. Take the most pressing “How To” questions and answer them.
Repurpose and Share
Once your old article is officially new again, you can pull key elements and repurpose them to maximize engagement. Take the key arguments and use them to answer questions on Quora. Combine the article with two similar pieces and create a gated whitepaper/success case. Generate a beautiful infographic from critical takeaways, or reshare your updated article on social media platforms. Your audience base that missed the post the first time may be far more likely to engage at a later stage. Especially true if your blog cites current trends and carries relevance in 2022.
Optimize for Mobile
More than half of all average blog traffic comes in through smartphones, and these days, it’s a must to optimize effectively for mobile. A sure-fire way to boost blog traffic in 2022 is to optimize for mobile. With 54% of the global population logging in from smartphones, you’re going to want to make sure that you have a solid mobile experience to bring in higher traffic and reduce bounce rates. Break up your posts with paragraphs and spaces, use bold headers and place content summaries throughout the text to make skimming easier. Keep your file sizes small, your mobile site speeds fast, and most importantly, avoid aggressive ads. While ad formats like Pop-Unders and Interstitials are great for desktop scrolling, they can damage the user experience on a smaller screen.
Write Guest Posts
Knowing how to increase blog traffic for free doesnt have to be rocket science. One of the best and most effective ways is to reach out to similar sites and communities. Guest posting is a great way to bring traffic to your WordPress blog. Reach out to other blogs with a similar target audience (the bigger, the better) and offer to contribute for free. Not only will this give you instant exposure to targeted traffic, but it will also expand your network and credibility in search engines. Be sure to add a few inbound links to your site and in turn reference their site back to your blog.
Create Strong Headlines
The best blog titles can quickly reflect the value of an article to the reader and encourage engagement. Numbers or percentages tend to drive home key points or trends. “Best of” lists round up specific niches or verticals. Controversial or open-ended questions are great for boosting curiosity, and bold statements can inspire further reading. Whichever titles you choose, make sure they are informative, concise, engaging, and original. Check out these free blog idea generators to get your plan in motion.
Knowing how to build a high-traffic blog is half the battle won, but converting prospects is another challenge altogether. That’s why it’s imperative to include a good Call to Action in every post. CTAs can be anything from a hyperlink that takes the reader to a similar article, a visible button that encourages a purchase, or a field that encourages the reader to share your post with their respective social channels. Whether you’re after increased blog traffic, shareability, subscriptions, or an outright purchase, make sure you have the CTAs in place for easy audience engagement.