Step 1: Finding your affiliate network
Finding the right product or service to sell is where it all starts. How you go about doing this though, is pretty simple. There are a number of affiliate networks that curate and update massive catalogs of every imaginable product and/or service under the sun. ☀️
They do the legwork of finding and listing the products/services that businesses want to advertise, and all you need to do is pick one and start marketing it online. If you’re looking for somewhere to start, you can check out Mobidea, MaxBounty, or ClickDealer (to name a few).
Below is an example of what a product dashboard might look like. Once you’ve signed up to a network of your choice and filled in a few fields (like the proposed source of traffic, target region, etc.) you’ll head to the dashboard. From there, you can scroll through the products, find one that sparks your imagination, and start to market it.
But, knowing what you want to advertise depends on the market you want to be associated with. This is where verticals (or business sectors) come into play.
Step 2: Find your vertical
A vertical is a fancy term for the market or business sector you’d like to advertise in. It pays to advertise in a vertical you’re somewhat passionate and/or knowledgeable about.
When it comes time to plot and design your creatives, if you’re already a fan of the product, you’ll have a better idea of what your end-user might be looking out for and how to reel them in with your awesome advertising.😁 😍 ✌️
We asked a few top affiliates what verticals they’ve been paying attention to lately (especially with a few key verticals taking a turn for the worse in the wake of COVID), and this is what they had to say…
Verticals with strong increases in 2020 have been…
Video on Demand (VOD) 🍿
Online Gaming 🕹️
Food Delivery 🍔
Verticals with a noticeable decrease in 2020 have been…
Sports Betting ⚽
Car Sharing 🚗
Sectors aside, head over to Adconf and check out more Insights to boost your ad profit
So, with the above in mind, pick the market you’d like to advertise in and generate killer creatives to draw in the best traffic sources. But, always make sure you research your chosen vertical thoroughly so that you go in with a plan every time you start a new campaign.
Step 3: Sign up to an advertising platform
An advertising platform acts as the middle man between the online advertiser (the affiliate) and the site their ads will be displayed on (the publisher). This platform pairs your creatives with the most appropriate website, ensuring your ads are always seen by the right audience (traffic source).
There’s a whole host of advertising platforms to choose from, but, a little later on we’ll be taking you through the tips you need to optimize on the Adcash DSP platform (for… pretty obvious reasons 😁👌)
In short, a quality ad platform gives you…
The ability to reach global audiences
Whereby you gain access to an exclusive network of publishers (website owners)
Lock tight, anti-ad fraud technology
Where cutting edge anti-fraud technology saves online advertising an estimated $12,000,000 a year, thus protecting you from the industry’s biggest threat.
Find out all you need to know to Protect Yourself from Digital Ad Fraud in 2020 and beyond.
Time and money saved on valuable resources
Where state-of-the-art “Smart Bidding” and other advanced features optimize your returns from the get-go, by eliminating as much of the manual work as possible.
Step 4: Create eye-catching Landing Pages and Ad formats
Eye-catching, “immersive” ads and landing pages are the first line of defense between gaining a conversion or losing a conversion. Getting your creatives pitch-perfect is an art form in and of itself and comes with time. But there are a few things to include when crafting your creatives that can draw in your audience and drive your message forward.
For strong converting landing pages make sure the below components are in place
- A high, quality, visually appealing background with complementing images that catch the imagination of the user and urges them to read further. As a general rule, always try to avoid using generic creatives that blend into the background
- A headline that speaks to the essence of the product and instills a sense of “surprise and delight” in the user.
- A description of the offer or product and, most importantly, what the customer stands to gain from clicking through to your page. Include any information that will help in making a decision by the user to convert.
- A strong call-to-action that is able to drive conversations with the least possible effort. Hard selling words like “buy now”, “start now”, “get this deal”, or anything similar tends to work well.
If you’re stuck for where to start and looking for a little inspiration to get you on the road to crafting legendary landing pages, try out Purelander, Instapage, or Unbounce. In general, the software you’ll come into contact with allows you to create and generate eye-catching landing pages in the shortest possible time, with tonnes of different templates to choose from.
Get the full scoop on How to Create a Landing Page that Works and start to generate eye-catching creatives in the quickest possible time.
As far as ad formats go, there are a few to choose from. Each with their own set of unique benefits.
The Pop-Under format has been drawing in a lot of good conversions lately, as well as Native Traffic, and while any of these formats have the potential to convert (when used for max impact), we’ll pay special attention to Interstitial ads, the professed Cure for “Banner Blindness”.
These interactive ads appear while a web page or app is loading, acting as the transition point between different types of content and different styles of user activity.
Some of the benefits include…
- A Higher click-through rate
- Stronger messaging/visuals
- A longer (5 seconds) countdown window
- Access to direct traffic sources