Targeting tips for running gambling campaigns
Know your restrictions: Gambling is a strongly regulated entity, especially in the sports betting sub-sector. Always make sure you can advertise gambling offers or platforms in countries and regions that allow these offers.
Know the compliance factors and the restrictions of each geolocation. Direct brands can run their offers in more countries and regions than affiliates might have access to.
However, also keep in mind that bigger regions might be harder to break into. For this reason, try targeting a few of your campaigns to geos that carry less competition.
Test different devices: Test your campaign on multiple devices (Desktop & Mobile). Based on the data you get in the first few days, narrow your targeting down to the devices that work the best for your campaign.
For a better ROAS/CTR comparison, you may want to create two distinct campaigns, with one targeting Desktop, and one targeting Mobile.
Target different supply sources: Run two separate campaigns. Geared one to Adcash direct supply sources, and the other to all other supply sources.
On the Adcash side, you’ll need to disable the “allow traffic from different supply sources” when optimizing your campaign in-panel.
Then with your second campaign, disable Adcash and keep all other supply sources running. See which tracks the best and target the top performer.
User Interest Targeting: Make the most of User Interest Targeting by selecting the “gambling” interest. This will target your ads to users who have shown past interest in gambling-related content.
Select all supply sources when using this targeting method, and don’t hesitate to use the “spread” option on cappings to avoid spreading your budget too thin.
Website Category Targeting: In the case of SportsBetting, we recommend you target only the few website categories associated with “Sport.”
How to choose the right gambling offer.
There is a multitude of different gambling offers that you can promote straight away. But, some are better than others, and it helps to do your research before diving in.
A good gambling offer makes money. But, other factors play a role too.
A simple registration process: The fewer hoops your traffic source has to jump through to get to the registration/deposit page, the better the offer stands to do.
Welcome Offer: Campaigns that carry strong player onboarding incentives always convert better than those that don’t. Look for casino platforms with generous Welcome Offers that will help sell the ad and the site.
Quality UX: The site you’re sending traffic back to needs to be reputable and fast-loading. Any site with a subpar user experience will not bring in as many conversions.
If you are on the lookout for your next gambling offer, the best way to find what works is to reach out to your affiliate manager, or Adcash account manager.
Use their experience and find your next top offer today. Reach out to remember the Adcash team for some free gambling campaign strategies and tips.
Alternatively, you can scan offer banks like Mobidea and OfferVault.
These sites and others like them host thousands of offers for every vertical under the sun. All you need to do is plug in your search criteria and see what comes up.
That’s about it for now. We’ll cover sports betting and some other top converting niches in the weeks to come, so stay tuned, keep running awesome campaigns, leave a comment, and all the best for the months ahead.