How to be a successful Media Buyer?

#3 Run a test campaign with CPA Target

If it’s possible to add tracking, use CPA Target bidding method to run a test campaign. The CPA Target bid type automatically optimizes the campaign’s traffic and performance to maximize conversions and deliver them at your set cost per acquisition price. It helps you to save money and time as our advanced prediction technology will do the optimization for you and adapts the campaign accordingly to minimize your cost per conversion. But be patient,  keep the campaign live at least for 3 days and let the prediction algorithms to learn more about your campaign and deliver the expected results.

If you’re not able to add the tracking, then run the test on CPM but make sure that you have spread the budget and not to burn the budget in a few hours. Otherwise, you won’t understand what works and what doesn’t because the system won’t have enough time to analyze it.

#4 Try out other ad formats

If your campaign is working on one ad format but it’s also possible to use that content with other ad formats, you should give it a try! That might result in finding an even better-performing ad format for your campaign. In this case, using CPA Target is definitely the best choice for campaign exploration.

#5 Don’t be too narrow with your targeting

We have a lot of different targeting options but be careful to not go too narrow with your targeting. A niche audience might mean that your campaign might get very little impressions or none at all. That’s why it is very important that when you decide to whitelist some verticals you should first use the inventory forecasting tool to make sure that you will get traffic from your chosen verticals. If that’s the case, it’s also important to set a higher bid for your campaign. Running on the network price will not be enough in this case because the more narrow you go with the targeting, the bigger the competition gets because there are fewer campaigns competing there.

#6 A/B test your offers

Every media buyer should know the importance of running A/B tests to analyze and optimize campaigns. Try out your offers in different ways – especially with and without a pre-lander. This way you will see what works best with your particular offer. Sometimes offers work better with a pre-lander and sometimes without. In order to find out which option is more suitable for your specific campaign, you should test it. Once you have started running your campaign, you should be doing everything you can to make sure that you can boost the conversion rates.

#7 Trust the technology and trust the team

Often new media buyers are very protective over their offers and clients. What should be clear from the moment you sign up is that we work as a team. Whether you’re a self-service advertiser doing it on your own and sometimes working with our Customer Care or you have a managed account – our team is here to help you and work together with you! In many cases, advertisers fail because they work on their own and don’t ask for any help. Adcash is a DSP+ platform, we have an ocean of traffic and if you cannot swim you’ll drown. So, if you need help, just ask, our work is to guide and help you! In addition to knowing that our technology is good, you also need to put the trust in our people because if you win, we win!

If you have enjoyed these practical tips then you will be happy to hear that there’s more to come! So stay tuned and we will continue with the next parts of our successful media buying tips very soon.

Meanwhile, if you haven’t used the Adcash media buying platform yet, then now is the perfect time to give it a go!  Sign up now and achieve your online advertising goals with Adcash DSP+!