The digital advertising world is constantly changing, so what does it take to be a successful media buyer?
We sat down with our Senior Advertiser Managers, Jimmy Dewerdt and Keijo Suurkivi, to discuss what it’s like to be a media buyer in 2018. In addition, we talked about the main issues that media buyers face and how we could improve their performance on the Adcash platform. We also discussed why media buyers should use our online advertising platform and what the value and features are that set Adcash apart from the others.
#1 Keep mobile and desktop campaigns separate
The traffic for these two device types can be very different, so it’s easier and also more efficient to target them in separate campaigns. This allows you to tailor the optimization settings to one device type. You should also keep them separate to see what works best for your campaign, that will show you very clearly what you should target with your campaign and which device is generating better results. Running one campaign on both device types might bring you lower conversions than creating two separate campaigns that are the same but tailored to different devices. When you’re using CPM, don’t forget to use our wide range of optimization options. In addition to the most usual settings like zones and geos, make use of the option to select the OS, browser, language, etc. This might help you to reach a positive ROI more easily!
#2 Use one ad format per campaign
We do have a lot of different ad formats including pop-under, native, banners and push notifications to name a few. It might be tempting to mix them in a single campaign, but we would never advise doing so. Rather create one campaign per ad format and device (desktop or mobile). To save time you can easily create the same type of campaigns for different ad formats or devices by duplicating the campaign and adjusting it accordingly to the chosen format or device. All the settings remain the same, making the campaign creation faster yet it will still give you an opportunity to adjust the bid or other details you might need to change.