This is how the Adcash Push Notifications look like on users’ devices
Why should advertisers use Push Notifications?
Native Push Notifications help advertisers to reach their audience in the most innovative way. This format gives advertisers direct access to their target audience without any intermediaries. This means that the ads will be delivered directly to users’ devices – they don’t even need to be on a website or mobile browser to receive it.
In addition to giving advertisers a better reach, there are multiple other reasons why this format stands out. Since users have to first agree to start receiving the notifications, it guarantees bot-free traffic, meaning that ads are only seen by the real user.
This format ensures high visibility and reach for your ads. Push Notifications are a brilliant way to acquire new users and this is because Push Notifications look like alerts that immediately grab attention without being intrusive which guarantees high engagement and click-through-rates (CTRs)!
With Adcash DSP+ platform, advertisers can create Push and Web Native campaigns within the same campaign. It saves you time by creating two separate Native campaigns and all you need is an eye-catching image, attention-grabbing title and your brand name to attract users attention. Plus, you can choose from our macros (i.e. country, city, OS) to make the ads even more relevant to consumers and use our wide range of targeting options to show the right content to the right audience.
Push Notifications for publishers
Push Notifications offer publishers an unexpected way to monetize their audience. This new user-centric ad format brings high eCPMs for publishers.
There are multiple other reasons why this ad format is so special. It offers a non-intrusive ad experience to the website users and an easy monetization for publishers since it can be used alongside other ad formats giving publishers additional revenue without affecting any other ad formats.
In addition, publishers will get high visibility and engagement as this unique and eye-catching ad format will be shown to the user on their device, which means that they don’t need to be on the publisher’s site. The notifications don’t take up any ad space on your website as they’re not placed there but as an alert instead, which offers a smart way to make more money.
With Adcash, publishers can integrate Push Notifications very easily by copy-pasting just one single script on their website. No additional steps required!
Need any assistance?
If you might have any questions about the new Native Push Notifications ad format or our platform in general, then please drop us a line at [email protected].