The NCAA college football season is heating up, with the playoffs and bowl games ready to deliver one of the most exciting postseasons in sports!

For advertisers and publishers, this is your chance to make a strong impact with a well-timed ad strategy.

Just like in sports, success in advertising comes down to preparation, precision, and seizing the right moments. With Adcash, you can make your ad campaigns as impactful as a game-winning touchdown.

TIPS ON RUNNING YOUR CAMPAIGNS

The college football postseason is here, and just like any good game plan, timing is everything. Bowl season is a massive opportunity to engage with passionate fans who are glued to their screens for the action. From the historic Rose Bowl to the intense College Football Playoff, the stakes have never been higher.

Best Countries to Target

The main source of NCAA traffic is coming in from the United States and Canada.

Kick off your campaigns early

Don’t wait for the postseason to heat up. The time to launch is now! Whether it’s for the bowl games or the College Football Playoff, get your ads in front of fans early so they’re primed and ready for the big matchups.

Leverage key dates

The postseason schedule is packed with iconic games and matchups. Be sure to align your campaigns with the dates of high-profile games. The Rose Bowl, Sugar Bowl, and the College Football Playoff are among the biggest draws, with fans tuning in by the millions.

Check the NCAA schedule here

Tailor your messaging

Just like every team brings a unique strategy to the field, your ad campaigns should be just as tailored. Adjust your messaging to align with the excitement, rivalries, and traditions of each game to resonate with your audience. For advertisers, crafting football-themed ads can capture the spirit of the game, while publishers can enhance engagement by creating themed landing pages that immerse visitors in the action.

Stay agile

With 47 bowl games and 11 College Football Playoff matchups, there’s no shortage of opportunities to score big. Be ready to adapt to the ever-changing landscape of college football, making sure your campaigns are as responsive as a quarterback in the pocket.

AD FORMATS TO EMPLOY

Here’s the deal: don’t just settle for one type of ad. Mix things up – combine Pop-Under, Interstitial, and In-Page Push ads for maximum impact. Interstitials, in particular, are a hidden gem. They’re cheap, they grab attention, and they get results. Just look at the example below.

Their full-screen format pulls people in, leading to higher click-through rates and conversions. Add a solid call-to-action, and you’ve got yourself a winning combo.

ADVERTISING MODELS

If you want real results, forget about paying for eyeballs. CPC is where it’s at – because you’re paying for performance and actual interaction, not just some passive views. CPM (Cost Per Thousand Impressions) might look good on paper, but it’s a waste if people aren’t clicking and engaging with your ad. 

Now, if you really want to take things up a notch, use CPA. This beauty automatically optimizes your campaign to focus on conversions. It’s all about getting more of the right people to take action, not just showing your ad to anyone who’ll look at it.

CONVERTING TRAFFIC INTO DOLLARS

To maximize your website’s monetization potential, consider implementing Autotag with the Max Earnings option enabled. Our 3-in-1 Autotag solution merges the highest-performing ad formats into a single tag, helping you achieve your monetization objectives!

Additionally, leverage advanced Anti-Adblock scripts that outperform standard options. These scripts can effectively reduce ad-blocker impact, allowing you to maintain ad visibility and return on investment. The setup requires a one-time integration, and once activated, ads will stay constantly visible to your end users!

UNLOCK YOUR WEBSITE’S EARNING POTENTIAL

Want to maximize your website’s revenue? Meet Autotag – your all-in-one solution for effortless monetization. This powerful 3-in-1 tag combines the best ad formats and integrates advanced Anti-Adblock technology to keep your ads visible, even to users with ad blockers. Make sure to keep the Max Earnings option enabled. With its streamlined setup and cutting-edge features, Autotag not only helps you hit your monetization goals faster but also ensures your ROI stays intact. It’s your secret weapon for making more money, more efficiently.

Huddle up!

The college football postseason is full of drama, excitement, and unforgettable moments. Make sure your ad campaigns are positioned to take advantage of all the action. With Adcash, your campaigns can hit the end zone with precision and power.

Looking for more ways to drive conversions during major sports events? Check out our main article, Conversion Driving Sports Fixtures, for insights on leveraging key fixtures to maximize your ad performance.

Stay ahead of the game, and let’s make this bowl season one for the record books.