Select the Best Grouping Options.
You can now also filter your metrics based on and according to a whole host of grouping options.
You can group by all the important metrics including Geos, Creatives, Zones, Sources, OS Names, Browser Names, SSPs, and more! Also, you can add a secondary dimension and have better visibility on any combination of metrics, for example, Group by Zone + OS name or Zone + Geo. Finally, to narrow down your advanced campaign data you can use the Performance tab built-in filter.
Keep in mind that within that list of grouping options, there are certain points where you can edit your bid straight from the performance tab, based on the additional metrics we provide transparency for…
- Geos (where you can edit/increase your bid straight from the interface).
- Zone + Geos (as a secondary dimension).
- Sources + Geos (again, as a secondary dimension).
Check out the screenshot below, 600+% ROAS on a zone for which my win rate is 16.84%.
A 17% win rate is good, but with such a high ROAS there is room to boost the bid as a means to increasing the campaign reach and profit.
Visit the full supporting article for specific tips to gain the upper hand when using the Advanced Campaign Performance Tab.
Full Transparency! In a click!
And speaking of awesome, additional features, remember you also have the option to customize your payouts directly from the Advanced Campaign Performance Tab as well as exclude any zones, sources that you don’t want to continue with.
All of these metrics are fully integrated into the tab and give you as the advertiser full transparency when calculating your daily/weekly/monthly ROAS.
And, when coupled with the Win Rate metric, you’ll always be able to pinpoint the zones that generate a consistently positive ROAS. The better the ROAS from the zone, the more incentive you’ll have to keep targeting your campaign to that traffic source, and in doing so, the better returns you stand to gain.
And, as always, please feel free to reach out to your Advertiser Manager, or any member of our dedicated support team, who would be more than happy to take you through the platform and provide tailored tips to meet your specific needs. You can find them right here.
Best of luck on the journey ahead. If you haven’t already, you can set up your new advertiser account right here, and let us know how the Advanced Campaign Performance Tab is working for you in the comments below!
Bye for now