Score Top Returns with the NFL’s Upcoming Season

The NFL season is finally scheduled to return, with anticipation sky high! And, to kick off in style, we’ve collected the top performance marketing hacks for advertisers and website owners. So, lace up, show up, and get ready to rumble!

Let the games begin! 🏈

With premium sites, exclusive campaigns, and the top players in the NFL competing for stardom, there’s no telling just how good the games may get! 

This September 11th, 2020, the titans of the NFL are returning to the field for all-out warfare and a season packed with electrifying action. With a star-studded lineup of high-profile teams, no rivalry matches that of reigning Super Bowl champs, the Kansas City Chiefs and Lone Star State superstars, the Houston Texans. Having drafted the best players to light up the league in the last decade, the opening game is around the corner and the web is starting to blow up in anticipation. 

Now’s the time to capitalize on targeted sports campaigns that drive home all the excitement and anticipation to come. And, if you’re looking for headline athletes to drive traffic, then none compare to…

Kansas City’s Secret Weapon 💣

All eyes are on Patrick “Showtime” Mahomes, the 24-year-old quarterback for the Kansas City Chiefs. Tackling his fourth professional season and, having led his team to victory in last year’s Superbowl, it’s predicted that 2020 will be his best year yet. 

Claim to fame? 

In his first 10 career games, Patrick threw a staggering 29 touchdown passes, making him the only quarterback to have achieved this. He is also the first in the history of the Chiefs to throw 300+ yards in 8 consecutive games. 

Show me the money!

If that’s not enough, at the tender age of 24, Patrick now holds the highest-paid contract in NFL history, signing a 10-year deal with the Kansas City Chiefs for a jaw-dropping $503 million. 

No doubt, Kansas is ready to rock, but, game No.1 sees them going up against a long-time rival. Get ready, because… 

The Houston Texans turn up the heat with Deshaun Williams 🔥

Straight out of the Lone Star State and lighting up the field for the third year running, the 24-year-old lightning-fast quarterback Deshaun “Rook” Williams is ready for action. Having come off from a string of injuries in the last year, Deshaun has used his downtime wisely, to build up stamina and perfect his game. 

Claim to fame?

Last year, Deshaun was sent to his first Pro Bowl, replacing the legendary Tom Brady on the running cards. He’s also been ranked (more than once) as the top quarterback in the draft by Sports Illustrated, Pro Football Focus, and ESPN (to name a few). But, he’ll have his work cut out for him when he faces off against Mahomes. 

Recaps out the way, it’s time to capitalize and monetize with all things NFL!! 🏈🏈

Strike it big with the 2020 NFL season!

With so much opportunity to capitalize on sporting traffic, let’s get straight into it.  Below are some top tips to tailor your campaigns for super ROI’s 

Create the ultimate NFL campaign

No one wants to spend a whole lot of time and money crafting a killer ad campaign that doesn’t get shown on the right websites and to the right audiences. That’s why we’ve spent the better part of a decade partnering with premium website owners from every corner of the earth, providing the ultimate hosting platform and allowing your ads to gain maximum exposure and visibility every time they get shown. 

2022 Update The “Sports Videos & Channels” sub-vertical, which, up until now has been under “Arts and Entertainment” has moved over to “Sports” on the main category dropdown. The idea is to have all of your sports traffic in one easy-to-navigate dropdown so that you never have to go searching for top sporting sub-categories.

Target the right Geos 🌎
Need worldwide coverage? Look no further than our inventory of premium sporting websites, geared to specific geos. With this in place, you’ll need to target the right region. Here’s a list of countries we’ve found to be most influenced by sports and sporting traffic as of late and all the more likely to click through to NFL-specific advertising. 

Primary target countries currently include…
The USA 🇺🇸
Canada 🇨🇦
Mexico 🇲🇽

Since the entire world is jumping with sports fandom, we’ve highlighted a few secondary target countries well worth gearing a campaign or two around. Be sure to explore… 

France 🇫🇷
Germany 🇩🇪
Brazil 🇧🇷
Taiwan 🇹🇼
New Zealand 🇳🇿
China 🇨🇳

Keep an eye on the calendar 📅👀
During the build-up to the opening event, try running a few test campaigns to catch the pre-game anticipation and buzz. Always try and tailor your campaign roll out to high-profile games with the capability of generating hype and excitement. You’ll be able to see the right returns on campaign spend when you pinpoint the surges in global audience interests. Teams that carry higher popularity will also carry a much bigger fan base. Not sure which teams to side with? Check out the full NFL schedule for all upcoming games. 

Keep your ads fresh 🍉🍌🍒
Get the most out of the season with brand new, innovative advertising. Create eye-catching (NFL-specific) visuals with strong call-to-actions and landing pages that capture attention and “jump” off the page. You’ve got 5 seconds or less to catch a user’s attention, so make it count with attention-grabbing images and ultra-strong titles. 

Walk into the game with the right format 🧨
With each campaign, you want to make sure you deliver only the most applicable and eye-catching ads, so choosing the right format is vital and, once selected, already half the battle won. ⚔️

Recently we’ve seen strong returns on ad spend with the Pop-Under and Interstitial formats. You can read more about them here. Take them to the field and kick your returns into touch. 

Aim for targets with the best returns 🎯
Like any campaign quarterback knows. If you’re throwing your budget down the line, it helps to know where the heck it’s going to land. 🏈

That’s where cost per acquisition (CPA) targeting comes into play. Rest assured, this fully automated, optimization algorithm will generate the best results for your campaign and spread your budget evenly where it counts the most. 

Get in touch with us here and we’ll help you tailor CPA Target Bidding to your campaign with just a few clicks. 

Halftime Show! 🕺💃🕺💃

Okay, so… the Super Bowl’s a long way off, but we figured, given the year we’ve all had, why not host a halftime show! Unfortunately, since we’re on a budget (and Kanye was busy), we present to you… this guy? Enjoy!

After some INCREDIBLE entertainment. It’s time to dive into…

Effectively monetizing your website traffic with Adcash

Earning cash for your website traffic during the NFL is easier than ever! Monetize your website and get premium ad campaigns instantly delivered to your domain door 🚪🗝️

We make it our mission to carefully curate and match only the most relevant, high-quality ads to your website traffic whilst onboarding the best advertisers from around the world. All you have to do is choose which format you’d like to display. Throw in a little optimization along the way, and you’re scoring returns straight from the start!

So, set your tags live and score a touchdown during NFL with Adcash! 

Keen to dive deeper into more monetization growth hacks? Well, we put together a go-to guide for ultra-effective sports traffic returns, and…. you can check it out right here!

Choose your keywords wisely 🔤
Using event-related keywords in your content and page URL will make it easier to track and target the best ads for your webpage content. 

Use the names of specific teams, stadiums, and star players to generate as much traction as possible. The more relevant and event-specific your keywords, the more noticeable your site will become. Doing this will also match and send the most targeted ads to your domain, ensuring that when a user opens your site, they’re seeing messaging that they resonate with immediately, decreasing feelings of spamminess tenfold. Everyone wins! 

Test different setups at the start of your monetization journey ✏️📝
Ensure you get the highest revenue from your website traffic by running different setup tests. Our optimization feature needs at least 48 hours of constant traffic to collect the best results, however, once the formula has been implemented and tailored to your specific website, the possibilities for returns are endless. So test soon, test early, and, by the time the NFL launches you’ll have a formidable game plan at your disposal. 

Get in touch with us 📣
Adcash’s tailored sports setups are fully available on request. If you’re looking for highly optimized, well-placed ads, then please get in touch with your dedicated publisher manager or, alternatively, reach out to our support team and get the full benefit of targeted onsite advertising. 

Referring someone gets you a lifetime revenue %! 💰💰💰
Referring new publishers gets you 5% of their lifetime earnings! So, spread the word and boost your onsite earnings right here

Enjoy the NFL season and reach out to us anytime. We’re always happy to hear from you. 🙃

Bye for now.