Slam dunk your online advertising game during NBA

Ad formats

Most of our sports supply is on Pop, Banner and Interstitial formats. There’s huge opportunity to get a lot of traffic during the games, thus build up your views before the games take place.

We also recommend using Push Notifications together with other ad formats. Push ads are extremely effective in reaching a specific target audience via attractive offers that grab users’ attention on the fly. That’s why your call-to-actions have to be on point. Including the team names in your Push ads will improve your click and conversion rate significantly. This type of campaign is extremely effective when you’re using them leading up to and during the game. You might also want to increase the frequency of ads show when the event is getting closer.

Payment models

If you’re able to track conversions, use our CPA Target payment model. The extremely advanced automated optimization technology generates the best results based on your conversion target.

In case you cannot track your conversions, we recommend using CPM for Pop-Under ads.

We recommend using CPC for Banner, Interstitial and Push. This will ensure that you’re only paying for the users who show interest in your creatives.

In order to reach the highest quality and volumes of traffic within the sports vertical, we suggest to either double or triple the average bid.

Monetization strategy for the NBA season

Before Drake got involved with the Raptors the team hadn’t made the playoffs in 5 years. Did they get good because Drake became their “global ambassador” or will the #Drakecurse eventually follow the Raptors as well? Don’t leave your monetization results up to chance. Take control and make sure that you receive the best benefits possible.

There’s great demand on the advertisers’ side, as we have a huge amount of advertisers who are interested in sport-related supply and are running related campaigns. Adcash offers the highest eCPM value per user, plus fast and flexible payment options. In terms of formats, some are more popular for sports than others. We especially have a large chunk of Pop-Under ads matching your community’s interest.

Use NBA related keywords

Use specific game or NBA related keywords in your content and page URL. However, there’s much more to keyword visibility than this! In order to find out more, please contact our team.

Create a perfect setup for NBA

There’s a fine line between monetization effectiveness and overwhelming your community with tons of ads from many different ad providers. Adcash keeps the high rates up to 10 impressions per user. Having only an Adcash tag with no frequency capping brings much better results than to spam your community with a mixture of intrusive ads from other ad networks throughout the event.

Adcash’s sports-related setups are available on request. If you want to be confident that you’re getting ultra well-optimized ads then please get in touch with your Publisher Manager or our Support team to get the full benefit (read: more 💰💰💰).

You got it! 

Now, all there’s left to do is to get ready for the season. Trust us, that way you’ll be enjoying the benefits real soon. Start and slam dunk your online advertising game during NBA with Adcash. See ya at the courtside seats!