Will the Toronto Raptors be able to defend their title or will there be a new champion by the end of this season? NBA season is starting up again and the viewers are already on the edge of their seats. Advertisers and publishers both have a lot to gain from these games, that’s why it’s time to slam dunk your online advertising game during NBA with Adcash.
Who wouldn’t want to have as many rings as Bill Russell from the Boston Celtics? Those rings are earned though. So, amp up your performance marketing strategy, because now’s your chance to piggyback on the success of the NBA game season.
How to advertise during NBA
We’ve got a huge high-quality sports supply that can boost your ad revenue significantly. If you want your ad strategy to be as good as Lebron James’ NBA preseason vision has been then taken note of the following tips.
Countries to target
The best countries to target during the games are the USA, Canada, the United Kingdom and Australia.
Based on the last season’s results, these countries also had great NBA related traffic – Asia: Philippines, Taiwan, Hong Kong, Singapore, Indonesia, New Zealand; Europe: France, Poland, Germany, Turkey; Central and South America: Brazil, Mexico.
When and how to run your campaigns
There’s a game every day, so basically there’s no wrong time to run your ads. We do recommend to definitely run your ads around the time of the bigger televised games, which will most likely bring in more revenue. You can check the full game schedule out here.
The key dates of NBA season:
If you’re only targeting our sports verticals then be sure to run your ads with an open budget and no spread during the games. Have a wide enough daily budget to reach the crowds. Our Advanced campaign creation tool allows you to target more granular website verticals making sure that you’ll be reaching the most ideal audience for your sports ads. As shown in the example below:
Make sure that your ads have a basketball theme. Be prepared for the games and create eye-catching, even flashy ads with NBA thematic. Sports season allows you to be slightly more out there with your creatives. In addition, use NBA or basketball-related content and designs on your landing page(s).
As long as you tie your product to the theme in a clever manner there are really no limits on what offers you can advertise. E.g. e-commerce ads about basketball jerseys might work as well as news ads promoting your website’s sports section. Nevertheless, sports betting offers are the best match for this traffic type.