Monetize Today! With NEW Publisher Autotag!

The future of website monetization is here! A bold statement sure, but bear with us a minute while we unpack how the Autotag feature (and its new anti-Adblock technology) is changing the way websites host ads and publishers make money! 

We’ll take you through the ins and outs of Autotag. What’s it all about? 🤔 And most importantly –  WHY is it changing the game for publishers? 😏

Manual Optimization Takes Time! ⏳

Placing your ads manually has its merits. You source the ads that fit your site’s content and audience, load them up, and track their performance. A little trial and error let you find what works and do away with what doesn’t. Rinse and repeat with the right optimization tactics, and you’ve got a steady flow of high-converting ads bringing value to your site. Simple enough, but here’s the thing…

Geos jump and drop! Formats fly and fall and audience engagement rates shift. Time, attention, and agility bring in revenue. So what if there was a single line of code that takes care of it all? 

Right, time for a Matrix moment! Take the Blue Pill and continue to source your ads manually, based on what you “think” your audience might be interested in or…

Take the Red Pill and harness the full power of a dynamic ad placement algorithm that lets YOU call the shots in a single click! It’s time to…

Enter the Age of Autotag! 🎂

The Autotag feature is a multi-purpose tag, designed by publishers FOR publishers to… 

• Integrate ads seamlessly onto websites.
• Free up time that would have otherwise been used on testing. 
• Maximize UX by showing only the most relevant and engaging offers to site users. 
• Increase overall onsite revenue by thinking three steps ahead of the competition. 

A single line of code holds 3 world-class ad formats. Just a few clicks away from integrating onto your website.

It’s like having an ultra-fast, all-knowing online sidekick, whose entire purpose in life revolves around knowing everything there is to know about your users and how to give them the absolute best online experience, with tailored ads that speak to what they care about. But here’s where it starts to get interesting.

Different sites have different needs. In terms of their overall requirements, audiences, regional restrictions, and content. And while a strong ad campaign might work a charm on, let’s say a streaming site, that same level of ad engagement might send users running for the hills on a financial advisory site or blog. So, how do we find the sweet spot between over advertising and under advertising while addressing the limitations and boundaries of an individual site? 

Well, you know your users better than anyone, so… you be the judge with…

The Autotag Monetization Goal 🎯

50% of the control goes to the super-sharp audience engagement algorithm we’ve been speaking about. BUT, the rest stays in your court with the Autotag Monetization Goal.

To be able to set Monetization Goal, you need to click the settings button. To reach the code/tag, you need to click </>Code button. 

 

 

Here’s how it works. You select the Autotag feature on your Adcash publisher account and place the code on your site. Once approved, the most fitting ads get shown to your users. End of story. Cool. Covered. Easy. But, here’s a little something extra…

Selecting the Monetization Goal for your auto-tag will allow us on the backend to rotate offers and ad formats that best reflect your ideal balance between…

The end-user experience (UX) 

Vs. 

Your overall earnings 

The algorithm adjusts according to your preferences. At the highest point, displaying more offers more frequently to your website visitors, thus generating maximum earnings. Or on the flip side of the coin, prioritizing the user experience by showing fewer ads less frequently.

Our top-performing ad formats (Pop, Interstitial, and In-Page Push) will be rotated in a way that will secure and boost your earnings on the one hand, and on the other, keep them from being too intrusive to the overall onsite UX. 

At the end of the day, it’s a toss-up between making the strongest possible returns by setting the goal for more earnings and possibly running the risk of discouraging your audience with too many ads popping up while they’re browsing the site. 

Or…

Setting the goal parameters to cater to the user experience, and perhaps losing out on a little extra revenue. The goal is to strike the balance between the two and find the sweet spot between quality UX and strong returns. 

You make the call on how heavily you want your onsite ads to be run and displayed, and we, in turn, will comb your audience engagement data to perfect your onsite ad placement, using 1 or a combination of 3 awesome ad formats.

And, (drumroll), as of July 2021, Autotag just got even better. Introducing the latest feature to hit the platform and a guaranteed revenue booster for Publishers around the world.

Autotag Anti-Adblock Technology. Now Live. 📵

One Tag To Rule Them All! Autotag now includes state-of-the-art Anti-Adblock technology for PopUnder, Interstitial, and In-Page Push ad formats. With the ability to boost onsite revenue up to 45%, this single tag does the work of 3 features, bypassing blockers, maximizing UX, and integrating the best ads onto your site. All in real-time.

 

 

Now any Publisher with an Adcash account can fully monetize Adblock traffic. The setup process is relatively straightforward. All your need to do is…

– Log in to your Adash Publisher panel.
– Select the Autotag zone, and after that, the Monetization method.
– The Monetization method is listed as “Autotag supporting monetization of Adblock traffic”.

From there, just follow the rest of the integration steps and, before you know it, you’ll be fully equipped to start monetizing (previously inaccessible) Adblock traffic. For more information on this new feature, check out the full support article right here.

One thing to know?
To add the tag to your site, you’ll need to upload a one-time .php file to your server. No further updates will be needed after this. You don’t need a hardcore developing background for this, but a good understanding of your site’s functionality will help.

But hey, if you run into any trouble, that’s why we’re here. Please feel free to reach out to us any time right here for some quick-fire integration steps.

Autotag Ad Formats. Changing the Game! 🖥

The Autotag feature has been specifically developed with 3 dynamic ad formats in mind. These being, Interstitial, In-Page Push, and Pop-Under. These formats are known for their high engagement rates, unobtrusive onsite user interaction, and potential to monetize site traffic effectively and efficiently. 

Pop-Unders

Strong converting and an ultimately effective way to bring in conversions, regardless of the site content you specialize in. These ads are far more subtle than their “pop-up” counterparts, appearing in the tab below the active browsing window and only activating once the site user is done with the action they’re completing on-page. They blend into the site’s flow and keep the disturbance down to a minimum. Don’t believe us? Check out 5 Reasons Why Pop-Unders are so Effective. Then you’ve got…

Interstitial Ads

Quality UX stays a top concern for any website that wants to span the test of time. And, there are only so many ads a user can be exposed to before they start to switch off (also known as banner blindness). A number of top publishers strongly believe that Interstitial Ads have the ability to Cure Banner Blindness. Designed for maximum visibility and reach, their visuals are stunning, with a larger ad frame displaying quality headlines, copy, and graphics. Most importantly for publishers and advertisers alike, the ad has a hard-coded 5-second countdown window, meaning a guaranteed delay in exit times and a stronger potential to monetize with.

And lastly, a new arrival to the Autotag feature and a go-to format across the globe.

In-Page Push 

Having been newly released to the Adcash platform, the revenue brought in from In-Page Push traffic continues to climb sky high and the format is slowly bringing in a new era of audience interaction that converts and engages with maximum efficiency. Similar to push notifications, but far less intrusive, In-Page Push ads are the new frontier of online advertising, being able to dynamically monetize publishers’ supply inventory. They’re subtle, to the point, highly engaging, and available to all users, on all devices.

There you have it. That’s the Publisher Autotag feature in a nutshell! So, to summarize. Integrate the Publisher Autotag onto your site today and get…

• A 3-in-1 dynamic tag that does all the optimizing for you.
• Easy and instant code integration that runs every second of every day.  
• Full control of your monetization goals/strategy.
• Top converting ad format placement, based on cutting-edge user engagement data. 
• The potential to bring in new site users through unobtrusive targeted advertising. 
• The optimal sweet spot between higher earnings and an enhanced user experience.

Before we set you on your way to increased revenue and the potential to monetize to the max, remember to…

A/B test your Autotag Monetization Goal. ⛓

Sure, you’ve got the sharpest AI working round the clock to pair only the most relevant ads with the most engaged onsite users. But, you’re still able to put the ball back in your court and test your way to the perfect outcome with the Autotag Monetization Goal.

We’d recommend picking the maximum potential for earning and leaving it there for say, a week or so. After that, try to lower the goal and see how your users are responding to the shift. From there, analyze the stats from your Adcash Publisher panel and check your Analytics software to see any declines (or inclines) in user engagement.

You’ll quickly start to see if your audience is loving or hating the increase or decline in ads and adjust your parameters accordingly for maximum effectiveness.

A Note on Publisher Stats. 🧐

Remember, the Autotag feature is a three-in-one solution that constantly changes out different ad formats based on audience engagement. This happens day to day and second to second. So, when you analyze your stats at the end of a given day or week, you’ll only see the stats for the Autotag itself, and not for any of the individual ad formats (Interstitial, Pop-Under, and In-Page Push). So keep this in mind when using Autotag. 

That being said, if you’re not entirely sold on Autotag’s default behavior and want to customize your onsite behavior further, whilst getting to grips with the running metrics behind the scenes, you can always (and we mean ALWAYS) reach out to our team of dedicated publisher managers and we’ll help you customize your tag to the fullest, with tailored setup tips and modified customization features.  

So, welcome to the age of Publisher Autotag and onsite monetization at its finest. All that’s left to do now is place the code and take back the time you need to do the things that truly call for your attention (like, running your business?) Adcash Publisher Autotag will take care of the rest! 

Oh, and one last thing before we go… 

Spread the word and get a 5% lifetime Bonus! 🎁

Are you getting the results you’re after? Refer other publishers to the Adcash platform and we’ll guarantee you earn a 5% lifetime bonus for every new lead. It’s how we say “thanks for the support” and it’s a way to keep you on the pulse of what’s happening in our world.  

All the best for the road ahead, and for getting the most out of your monetization with Publisher Autotag. 

Here’s to the future, with one small step for online advertising, and one GIANT leap for Publishers!