How can I make full-screen ads efficient and user-friendly?
If you’re a webmaster with a quality website and a steady flow of incoming traffic and want to start increasing your earnings, your ads mustn’t discourage traffic from browsing your site.
No audience wants to be bombarded by a sudden spike in ad activity. If you’re scaling up your ad visibility, it needs to be gradual and considered.
The trick is to ramp up the full-screen ads working BUT keep the balance between ad frequency and overall user experience.
There’s a wide variety of publisher platform features that you can use to make this happen.
For example, you can opt to use the “trigger by delay” feature, which will ensure that your end traffic source only sees your ads at the times of day you want them to be shown.
Or the time of day where your website carries the most traffic potential.
You can also separate and filter your onsite ads according to desktop or mobile traffic or exclude certain countries and/or regions from viewing your ads.
You can also try and use the interstitial overlay, which ensures full-screen ads never cover your website entirely, allowing your user experience to stay as engaging and seamless as possible.
Different options suit different websites. The right tactics are more often than not case-specific. Reach out to your publisher manager or any member of our support team to find a unique and tailored approach for your onsite traffic demands. We’re always happy to help.
How do I ensure top placement when I can’t see my ads?
A website owner’s onsite setup (i.e., options pre-selected in the publisher platform) may carry restrictions that inhibit their own front-end ad visibility.
For example, you head onto your publisher account as a webmaster and insert a few different format tags (say pop, interstitial, and banner). When you check to see if they’re working, you only discover two of the three formats.
Rest assured, this is not an indication of a faulty tag or some other integration error.
The most likely cause is that your own unique setup restrictions on your publisher account prevent you from seeing one or more particular ad formats.
For instance, your account does not fall within the base you’re targeting in your setup (i.e., you’re targeting Columbia, but based in the United States).
Other factors include the target base you’re gearing your site towards, the browser language, the device, operating system, etc.
It does, however, help to check your own VPN access and/or AdBlock installation. This may be an additional factor preventing your ads from being shown.