Adcash Targeting Tips for 2022 Verticals
So, with the above said, how do you stand out from the noise and promote the best offers this 2022? We’ll to start with, you’re going to want to side with the Right Ad Network.
What to look for in an Ad Network?
It’s easier than ever to partner with the right ad network, but as with any profitable sector, there are always bad seeds to steer clear of. Some ad networks spring up overnight, promising top returns, only to be out the door the next day and never seen or heard from again.
That’s why it’s critical to know who you’re partnering with before signing up for an Ad Network. Track record, credibility, and range of services go a long way to finding the ad network that’s right for you.
Here are a few core points to keep in mind when choosing the right ad network.
- Available ad formats provided.
- Fill rates, pricing, and/or payment options.
- Special features and optimization capability.
- Extent and level of platform anti-ad-block technology.
- The overall ability for reporting and statistics.
- Transparency and ad compliance.
- Company reputation.
- Support team capability.
A Word on Adcash?
Plain and simple? We’re a globally recognized online advertising platform that delivers top converting ads to every corner of the earth, through our own exclusive publisher network and 200+ Supply Side Platforms (SSPs). Register your Advertiser account today and get access to a range of cutting edge Bidding Features, including:
CPA Target Bidding
If you’re looking to get the most out of your campaign budget, then CPA Target Bidding is the way to go. This bidding feature, readily available on the Adcash Advertiser platform, optimizes your campaign bids based on its Target and CVR to maximize conversion volumes while minimizing costs. In plain speech? CPA Target Bidding lets you maximize your onsite conversions by automating your campaigns. Set up your own CPA Target Bidding strategy, straight from the Adcash platform.
All you need to do is create a new campaign across any of the above verticals and set a CPA Target price. We’ll then test your offer on various supply sources and pinpoint the best converting traffic segments. CPA Target will then place your campaign on the most relevant sites at a lower CPA (cost per acquisition) than you might have initially set. Get expert tips and real-world case studies for CPA Target Bidding right here
User Interest Targeting
User Interest Targeting is a dynamic and easy-to-use targeting feature available on the Adcash platform. It allows online advertisers to segment and target traffic based on their unique browsing preferences. For example, any users who’ve previously shown an interest in casino/gambling/sports betting campaigns will be shown similar offers whenever they browse a site. User Interest Targeting is known to produce higher results, with traffic communities preferring to be shown personalized ads that fall in with their unique browsing preferences.
Keyword Targeting
It’s essential to use the right keywords when running your campaigns. When setting up your User Interest Targeting, you have the option to use specific keywords that are unique to the offer you’re promoting. So for example, if you’re running a sports betting offer, you’ll want to make sure you’re always targeting the same keywords that website owners and publishers would use, e.g., UFC, Champions League Football, NBA playoffs, NHL Final, etc.
Good luck on the road ahead. Hope you take on the right verticals and ace your campaign creation for the year ahead. As always please reach out to our team and we’ll put to in touch with the right expert to refine and build your campaign to maximum effect.
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