Secure the winning catch during Super Bowl with Adcash

Secure the winning catch during Super Bowl with Adcash! We’re expecting high volumes of traffic and have a huge chunk of exclusive sports campaigns. So, advertisers and publishers, get your game face on! Make a note of our insider tips to get the most of this epic sports event.

If you read our last NFL blog post then you already have some insights but there are some important and slightly different details you should pay attention to this time.


So, what’s even happening? It’s the Kansas City Chiefs vs the San Francisco 49ers.


The Kansas City Chiefs are Super Bowl bound for the first time in 50 years! Their first time at Super Bowl was in 1970 when they won.


As for the San Francisco 49ers, the last time they were playing at Super Bowl was in 2013, when they lost. However, they have 5 Super Bowl titles under their belt.


The Chiefs are heading to Super Bowl with confidence having defeated the Tennessee Titans 35-24. Their quarterback Patrick Mahomes threw for 294 yards and 3 (!) touchdowns. Plus he led the team with 53 rushing yards and a running touchdown.

While that’s all cool, the 49ers performed amazingly as well, defeating the Green Bay Packers 37-20. Running back Raheem Mostert had a record-breaking game, rushing for 220 yards and 4 touchdowns for San Francisco. Making him the only player in NFL history with more than 200 rushing yards and 4 rushing touchdowns in a postseason game (CNN).

Big sports matches always create excellent online advertising opportunities. In order to stand out from the rest and be the best (ha!), you should also know better. Interested? Take a look below.

Super Bowl advertising guide📣

The Super Bowl weekend gives you a chance to boost your ROI. We’re expecting high volumes of traffic, so make sure to top up your budgets for this period.

Top GEOs: USA, Canada, United Kingdom, Australia, Mexico and Brazil.

Ad schedule: Super Bowl takes place on Sunday, the 2nd of February. Under our weekly distribution section, you can select a specific time for your campaigns. Make sure your budgets are open during the game time or leading up to the event. (Pay attention to different time zones and be sure that your ads are running at the right time.)

Best ad format: For this event, we recommend using our Pop-Under ad format

Creatives: If you have NFL or football-related content then update the designs and create Super Bowl themed ads.

Targeting: If you’re running your ads on the sports vertical then make sure not to use spread to reach the widest amount of traffic.

Bid type: we recommend either using CPM or CPA Target to get the best results for your campaigns.


Examples of Super Bowl themed sports ads:

Super Bowl LIV
Super Bowl

How to catch more earnings during Super Bowl 💰

Monetizing your website during the Super Bowl is a gold mine when you have sports-related traffic. That’s why your tags should be live for the match and during the period right before it.

URL targeting: To make sure you’re getting the exclusive high-budgeted campaigns, use event-related keywords in your content and page URL. That way advertisers can target your content more accurately.

URL keywords

Best set up: Contact your account manager to ensure that you’re getting the best offers during the game period.


Here’s how your site could look like with Super Bowl ads:

Super Bowl monetization example


Time to win big

So, now you should have all the necessary information to secure the winning catch during Super Bowl with Adcash. Don’t miss out on this opportunity and log in or sign up for our platform to start reaping your digital advertising or monetization benefits.

Join the conversation


Submit a comment

Your email address will not be published. Required fields are marked *