What is a Simple SEO Strategy?
When devising an SEO strategy, you’re organizing your website’s content to appear more prominently and rank higher in search engines. And there are a few straightforward ways to do this. You can focus on improving and targeting your On-Page SEO, i.e., content that’s already on site. You can instead opt for Off-Page, which, for the most part, entails getting reputable sources to link back to your website OR, you can tackle Technical SEO, which redefines your website’s core architecture and back-end functionality, which (obviously) takes a little more SEO knowledge. At the end of the day, you want to be tackling all three in time to come, but the lowest hanging fruit and the easiest element to refine would be your On-Page SEO, which we’ll be covering specifically. So let’s get into it and let you go off and do what you need to do as quickly as possible.
A quick Word on Mobile SEO Strategy?
Google is now placing more emphasis on mobile than ever before and actually indexes your mobile site first before looking at anything else. Ensuring your site content is fast-loading high quality, and available to mobile users is vital to your overall SEO strategy. Make sure your web design is always responsive, that your site meta tags and titles don’t get cut off on mobile display, and that your images are sized to the correct proportions.
Choose Your Topics
A true, yet somewhat broad statement? Websites rank higher, generate better engagement, and make people happy when they answer questions or solve problems, and knowing the topic your client base searches for is half the battle one. Specific to the industry you’re in, find the topics that resonate, strike a chord and get to the root of the problem or challenge your traffic may be facing.
Once you’ve got your topic pillars in place, the keywords can be populated around them. So, make a list of the topics you’d like your website to address. One of the easiest ways to do this is by typing in a keyword/phrase or topic unique to your industry and seeing what related searches come up. These topic suggestions come directly from Google, so you know they’re already top of mind and regularly searched for.
You can also generate your content topics using tools like SEMRush or AHrefs. These tools give you added metrics to better understand a topic’s volume and competitive difficulty. Wherever possible, avoid trying to rank for keywords and topics that are too contested. You’re up against powerhouse companies with dedicated SEO teams, so avoid the fight and go niche, go local, and go long-tail. I.e., avoid trying to rank for “Digital Marketing” and instead try ranking for “Digital Marketing Blogs Vancouver,”
Focus in on Long-Tail Keywords
So, you’ve listed 10 or so industry-specific topic keywords that you can use to write content around, either website-specific or blog-centric (for the most part). Now, find the long-tail keywords (i.e., specific phrases) that can contribute to and expand on your topic keyword. Keep in mind that these keywords are not nearly as popular as short sharp, “Big Topic” keywords.
But what you lose in popularity and search frequency, you make up for in lower competition, and you’ll be far more likely to rank for these types of phrases over a much shorter time frame. Again, try out SEMRush, or Ahrefs as a starting point and check out what SEO Guru Craig Campbell says about technical website ranking. (he’s really good).
Set Up a Blog and Anchor You’re Content
Blogs are, essentially, standalone pages on your website that are rolled out regularly. They are vital for backlinking, keyword placement, and SERP ranking. Yes, everyone has a blog (my grandmother probably has a blog), but they’re essential! Google places extra emphasis on websites with blogs. They help boost website traffic engagement, they target specific clients (while bringing in new ones), they help your site rank higher in SERPs, and they can be monetized with online advertising.
You can use your shiny new (or existing blog) to expand your content topics and sprinkle in the keywords you’ve chosen to boost your organic reach.
Don’t overstuff your blog with keywords (it makes Google sad, and Google makes you go down), and be sure to link your blog posts to relevant anchor pages. Try building anchor or pillar pages (per topic you’ve already chosen) and find a permanent place for them on your website.
For example, if you have a pillar page dedicated to “Adcash SEO Strategies,” every article that you post to your blog with an emphasis on SEO tips, trends and tricks can link back to that page. Google crawlers form a correlation and get the impression that you’ve written on this pillar a lot and that you know what you’re talking about (which you do, right?)