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Super Bowl 2025: The Advertising Endgame

By Brandon Povilaitis

January 16, 2025

Advertising

5 Comments

The countdown is on, and the biggest sporting event in the world is just around the corner. So get ready in advance, as the hype starts early!
Super Bowl Sunday isn’t just for touchdowns and halftime shows – it’s a prime-time advertising goldmine. Get your Super Bowl advertising in formation because this is your shot to shine in front of millions.

 

WHERE THE ACTION IS

Mark your calendar: February 9, 2025. Caesars Superdome. New Orleans. The Super Bowl isn’t just a game – it’s a global phenomenon with over 100 million eyeballs glued to screens. From die-hard fans to halftime-show superfans, this is the event where the world stops and watches.

Ad slots are worth millions – last year’s 30-second advertising slots were priced at a whopping $7mln while all slots were sold out 3 months in advance – but you don’t need a billionaire budget to cash in. This is your shot to ride the Super Bowl advertising wave, grab attention, and turn all that game-day hype into serious ROI. The stakes are high, but so is the payoff – so suit up and get ready to play.

COUNTRIES TO TARGET

Football might be America’s game, but don’t kid yourself – its reach is global. Sure, the NFL has its roots in the States, but the Super Bowl’s become a worldwide phenomenon. If you’re targeting big, hungry audiences, focus on these hot spots:

🇺🇸USA
🇨🇦Canada
🇬🇧UK
🇦🇺Australia 

These are your bread-and-butter countries, where gridiron action reigns supreme and fans live for game day.

But don’t sleep on emerging markets:
🇧🇷Brazil, 🇲🇽Mexico, and 🇩🇪Germany are all in on the action, with football (or as the rest of the world calls it, “American football”) picking up steam faster than a linebacker on a blitz. 

And here’s the wild card: 🇯🇵Japan. Yep, you read that right. Even Asia’s getting swept up in the Super Bowl craze. If you’re looking for global appeal, these are the places to focus your efforts. Football is no longer just America’s game – it’s a worldwide event.

 

THE PERFECT TIMING

Super Bowl Sunday is your main event, but the action starts long before kickoff:

  • Pre-game hype: Ramp up your campaigns during the two weeks leading up to the game to catch early buzz.
  • Game day blitz: Peak engagement happens during the game itself. Ads around halftime and the final quarter get premium traffic.

Post-game aftermath: Don’t underestimate Monday! People will still be talking, searching, and engaging with Super Bowl content.

AD CONTENT THAT WINS

  • Play to the occasion: Create Super Bowl-themed visuals, witty taglines, and high-energy designs.
  • Sports betting: It’s game day for a reason – capitalize on predictions and odds to engage sports enthusiasts.
  • Think outside the huddle: Millions are streaming pregame commentary, halftime gossip, and post-game highlights. Create ads that speak directly to the binge-watchers and streamers – you’re their MVP
  • Capitalize on team pride. Push ads for NFL merch, from jerseys to foam fingers. Bonus points if you tie in gamified discounts based on the real-time score.

AD FORMATS THAT DOMINATE THE FIELD

When it comes to Super Bowl ad strategy, it’s not just about what you say but how you deliver it. Different ad formats bring different strengths, and when used strategically, they’ll have your audience eating out of your hand like they’re snacking on game-day nachos.

  • Pop-Under: the stealth assassins of the ad world. Unlike flashy pop-ups that scream for attention, these ads quietly appear in the background – waiting to be discovered when users are ready. They’re perfect for maintaining a subtle but strong presence without annoying your audience. Think of it as the cool kid at the party: it doesn’t beg for attention, but when noticed, it leaves a lasting impression.
  • In-Page Push: Picture this: your audience is scrolling through their phones mid-game, avoiding that awkward commercial break convo. BAM! Your subtle, sleek, in-page push ad slides into view like a quarterback sneaking through the defense. It’s not intrusive, but it’s impossible to ignore.

  • Interstitial Ads: If pop-unders are the quiet MVPs and in-page push ads are the clever sneak plays, interstitials are your game-changing move. These full-screen ads demand attention and don’t take “no” for an answer. Perfect for delivering jaw-dropping visuals or promotions too good to scroll past.

PRO TIP: BLEND FORMATS FOR A TOUCHDOWN

Want to really blow your competition out of the water? Combine these formats to create a multi-touchpoint strategy. For example:

  • Start with in-page push to tease your offer.
  • Follow up with a pop-under as a gentle reminder.
  • Seal the deal with a showstopping interstitial ad that leaves no doubt in their minds.

Because let’s face it – when it comes to Super Bowl Sunday, second place is just the first loser.

 

PAYMENT MODELS TO SCORE MORE

  • CPC for targeted clicks: Ensure you’re paying only for interested users.
  • CPA for tracking conversions: Great for results-driven campaigns like app installs or purchases.
  • CPM for wide reach: Ideal for getting massive impressions during high-traffic game times.

Pro Tip: Double your bids to secure top traffic during peak game hours.

MAXIMIZE YOUR MONETIZATION

Super Bowl traffic is like a Hail Mary – it’s all about precision. Here’s how to monetize smarter:

  • Keyword focus: Incorporate Super Bowl-related phrases, team names, and trending topics into your content.
  • Capitalize on Fandom: Use personalized page layouts tied to specific teams or players. Fans are more likely to stay on a page, that is visually aligned with their loyalties.
  • Optimize for Mobile Madness: A significant chunk of traffic will come from mobile users. Ensure your ads are mobile-friendly and load lightning fast to avoid losing out on potential clicks.

Kick Off Super Bowl Success with Adcash’s Autotag

Adcash’s Autotag is like having your own offensive coordinator for ad performance. It dynamically adjusts the ad format on each page, selecting the one that’s primed to deliver the highest engagement and earnings. All you have to do is drop the tag, decide whether to prioritize max revenue or user experience, and let Autotag call the plays.

Forget fumbling with manual tweaks – Autotag does the heavy lifting, freeing you up to strategize and dominate the Super Bowl advertising game. Whether it’s game-day spikes or post-game buzz, Autotag ensures you’re always scoring big!

Click here to learn more about monetizing with autotag.

TAKE YOUR CAMPAIGN TO THE END ZONE

The Super Bowl isn’t just a game – it’s your chance to turn touchdowns into takeaways. You can dominate game day like a true MVP with the right strategy, creative content, and ad placement. For more inspiration on how to drive conversions during major sports fixtures, read our article here.

The Road to Glory Starts Now – Game On!

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Brandon Povilaitis

Content Manager, Adcash

Whether it’s a word or a frame, I’ll make it hit where it counts. When there’s a story worth telling – on pages, screens, or anywhere in between. From the rhythm of a killer script to the design detail that makes it all pop, I’ve got the eye, the pen, and the touch.

5 Comments

John tajiri

| on February 02, 2025 at 9:56 pm

Very nice

Realgideon

| on February 01, 2025 at 6:03 am

On February 1 2025

Felix

| on January 23, 2025 at 6:54 am

Good

Abdullahi Abubakar

| on January 21, 2025 at 11:51 pm

adcash

Theekshana

| on January 18, 2025 at 5:01 pm

Supar 💯

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