Technology. Innovation. Teamwork. Endurance. These are all things that you need to thrive in both the world of digital marketing and in motorsport. For the last two years Adcash has been proud to partner with teams racing at the prestigious Le Mans 24 hours endurance race.
And this year is no exception. For 2016 we will be getting behind a long-term friend of the Adcash family: Swiss driver, Niki Leutwiler. Having already achieved phenomenal success in the 2015 / 2016 season of the Asian Le Mans Series, resulting in an overall victory for that season, continuing that partnership for the European Le Mans Series was a foregone conclusion.
Building on success
Having taken the title in last year’s Asian Le Mans Series, thanks to an incredible all round performance from the whole team, Race Performance were in a great position to contend for the title in this year’s European Le Mans Series.
Their season will culminate at this year’s Le Mans 24 hour endurance race. This race is the pinnacle of endurance motorsport. With cars ranging from GT cars you’d recognise to LMP prototypes that would look more at home at some kind of space operations center.
Race Performance at the 4 hours of Imola
Their most recent race in Imola was a treacherous one. The 4 hour race was marred by heavy rains, making conditions extremely slippery for all the drivers. Despite the conditions (and a spin, involving a Ferrari GT race car), Niki and the team brought the car home in 9th place. Not an ideal finish, but finishing alone in endurance racing is a feat in and of itself.
Speaking after the race, Niki said “It started quite well for me, for the first time this weekend I found a really good rhythm. On the straight I was pushed by this white GT-Ferrari, who forced me into a high speed 180 degree spin. Quite a harsh experience, nothing you need at all. Fortunately I did not hit anything and was able to continue immediately, but of course the tyres were ruined. I still tried to continue with this set until the rain started, which I managed to do, but I could not attack as aggressively as before. When the rain turned really heavy and I wanted to come in to hand the car over to Shinji, I got aquaplaning and spun again, but luckily I was able to catch the car again and still come into the pits, so it did not make much of a difference and we could keep our position in this crazy race.”
Next stop: Le Mans
After Imola the team will be spending time preparing for the race in Le Mans. In just under a month’s time the team will be lining up on the grid to compete in one of the most prestigious events in motorsport. And Adcash will be riding alongside them as they chase down success.
We’ll be posting more here and on social media in the run up to the race itself. So, stay tuned as we join Race Performance on the Road to Le Mans.
We were delighted to welcome Taavi Rõivas, the Estonian Prime Minister to the Adcash offices, here in Tallinn, Estonia yesterday. During his visit, he met with the team, and discussed a range of topics, including digital advertising and the pressing need for more Mexican restaurants in our great city (you can never have too many).
An Adtech Introduction
Adcash CEO, Thomas Padovani, gave Mr Rõivas an introduction to the world of digital advertising and some insights into what our business involves. There was discussion about our plans for the future, in terms of our prospects, roadmap and targets as well as the challenges our people face (childcare, education and more).
More generally, they discussed the overall, local IT and entrepreneurial business landscape here. Estonia is a country that allows small, tech-focused businesses to grow and reach far beyond the relatively tiny confines of Estonia’s borders and this was the perfect opportunity to highlight that.
Here’s to eEstonia and until next time!