3A. Forgetting to Split Test Your Campaigns
If you’re first starting out in media-buying and you only have one offer and one landing page in your online arsenal, it pays to split test the campaign in order to see how best to target it to your audience. Figure out the perfectly optimized campaign and avoid tunnel vision by testing the same offer with different content, creatives, and traffic sources.
If a banner or landing page isn’t performing to the standard you’d like it to, the fault may lie in the campaign itself and not the offer you’re advertising.
The same rule applies to your pre-lander pages, i.e the pages you’ve created that appear before the offer itself. As these pages have a high chance of converting potential users over to what you’re advertising, it’s ultra-important to have clear directives and Calls to Action, in order to move the client to the next stage of the purchase cycle.
Testing and interchanging ad formats.
For example, if your offer utilizes Native advertising to secure conversions, try testing out the same offer with Interstitial Ads as well. Or perhaps Pop-Under advertising.
Reinvent your creatives.
Try changing up the copy and creatives on your landing and/or pre lander page. Try different fonts, titles, phrasing, and background imagery to see what resonates most with your potential traffic source.
Research the Competition.
Check out the competition and see what they’re doing. Take the best elements and use them as inspiration to craft your own eye-catching creatives. Pick the competition most applicable to your campaign, based on the offer type, vertical, and geo. You can start by researching the world’s Top Affiliate Marketing Spy Tools and Why They Work.
Test out different regions and Geos.
Your campaign might not be getting as much traction as you would have hoped for because you’re gearing your ads to the wrong region. Take the same creatives, content, and formats and try tailoring them to new regions. Who knows, maybe South Korea is where the most VPN downloads take place. Keep testing and find your affiliate marketing tribe.
Try to keep your Campaign CTA the same across ads. The reason being is you may end up competing against yourself if one CTA requires the user to “Read More” and the other requires them to “Sign Up”. The message becomes blurred and the directive gets lost. Instead, try using different types of ad formats, with the same CTA. See which converts the best and keeps refining by using updated creatives and content.
3B. Buying the same traffic twice
With the Adcash Advanced campaign setup, you’re able to exclude or include traffic segments through different targeting options (previously mentioned above). Logically, you wouldn’t want to display your offer to the same segment of users, with just a minor variation in setup. So in order to steer clear of this and get your impression at a competitive price whilst at the same time avoiding buying the same traffic twice, we recommend blacklisting the details that you may have whitelisted in your other campaigns. Here’s a quick example from the iGaming sector:
- Say you’re about to run 3 campaigns simultaneously, in order to understand which will be the most effective in terms of collecting the strongest onsite traffic. You start with Campaign A, and in order to optimize it, you whitelist the keyword “gambling” as a website category.
- For Campaign B, you decide to whitelist the same keyword, but under user interest instead.
- Finally for Campaign C, you blacklist the same keyword again, but this time as both a website category AND as user interest.
If you adopt the above principle into any combination of verticals, categories, and keywords, you will buy into the right traffic sources with ease at a competitive price and, most importantly, only once per campaign. Not to mention, you’ll start to develop a killer set of affiliate marketing skills that you can use again and again in loads of campaigns to come.