Use a differentiating offer
This is a big one! With an endless sea of advertising and the mass majority of consumers grappling with ad fatigue an incentive fueled offer that’s too good to pass up on goes a long way! If you’re marketing your own product, bring an offer to the table that doubles your chances of conversion. If you’re an affiliate and marketing on behalf of a larger entity, look for products with built-in incentives, or ask for some! Some examples include…
- Discounts on first-month subscriptions in the region of 25-45%.
- Referral bonuses for spreading the word about an offer.
- Early access to new items, promos, and sales.
- A Buy 1 get 1 free incentive.
- And, of course, any additional products that come FREE, with an initial purchase.
Craft ultra-strong headlines
Maybe it makes more sense to include this last one at the beginning of the article, but to make it stick like glue, we thought we’d leave it for last. As of 2021, for every 8 out of 10 people that read your headline, only 2 will click through and see what the offer actually entails. These are pretty harsh stats considering the good stuff lies on the other side of the click-through. But if you can break the banner blindness barrier with an ultra-strong and engaging headling, your chances of converting traffic will multiply.
So, what are the characteristics of a solid headline when it comes to Display Advertising and other banner formats? Well, we like to think that a headline should be…
Your headline needs to get straight to the point immediately and the best way to do this is by using numbers (ie. offer prices, number of converted clients, etc.) Additionally, discounts work a charm. Be sure to write your numbers out numerically (it also helps to save character space) and use percentages where possible.
A great case in point. Utilize hot button topics, like international political rivalries, global pandemics, and climate change, tying them back to your product or service if and where possible.
Short and to the point
When it comes to word count, 16-18 words usually falls within the limit of what you’ll get away with on your Display Ad rollout, but you honestly don’t need much more than that. Build your headline copy according to what you’re selling, why your audience needs it, and why they should buy it right away.
Keep your headlines SEO-friendly. Sift out the keywords you want to rank for and organically tie them into your headline roll-out. Check out keyword comparison tools like AHRefs and others to get to grips with (a) what your audience is looking for, and (b) which keywords your competitors are ranking well for.
Check out Thrive Headline Optimizer and a host of other software options for seamless and Search Engine consistent headlines.
Well, that’s it from us until next time. All the best with your online campaign copy and wishing you every success in nailing your conversions moving forward. Remember, you can craft your own unique and engaging online advertisements in a few easy clicks, with the Adcash DSP platform. Sign up today and skyrocket your conversions.
How can we take your online advertising adventure to the next level and beyond!?! We always love to hear from you, so reach out to us anytime right over here and let us know your thoughts in the comments below!