Just because the 2022 World Cup is coming to an end doesn’t mean there aren’t more exciting sporting events during this winter holiday season. Mark your calendars and read on to learn more about effective advertising techniques for sports campaign optimization.
The winter holiday season is around the corner. As many advertisers and publishers shift their focus to holiday-related targeting, there is a vacuum for sports campaigns. Games across the globe in several sports provide a great way to angle advertising and monetization with a holiday lens. We’ve compiled a list of major sporting events over the next eight weeks and a guide to optimize, convert, and monetize for the 2022-2023 winter holiday season.
🗓️ Important Dates
NCAA Football Bowl Games 🏈: December 16, 2022 – January 2, 2023
2022 World Cup Final ⚽️: December 18, 2022, @ 4:00 pm
NBA Christmas Day Games 🏀: December 25, 2022, 1st game @ 6:00 am
NHL Winter Classic 2023 🏒: January 2, 2023, @ 8:00 am
NCAA Football National Championship 🏈: January 9, 2023, @ 1:30 pm
NFL Wild Card Playoffs 🏈: January 14 – 15, 2023
Australian Open 🎾 : January 16 – 29, 2023
NFL Divisional Playoffs 🏈: January 21 – 22, 2023
Winter X Games 🏂: January 27 – 29, 2023
NFL Conference Championships 🏈: January 29, 2023
NFL Super Bowl LVII 🏈: February 12th, 2023
|Tip: Keep in mind the time zone difference. Our server is in the time zone GMT+1. For scheduling, make sure to use our time zone. The games listed are in our server’s time zone.
🟣 Effective Advertising for Advertisers 🟣
Convert with Ad Formats
For starters, we recommend using all our ad format options for your campaigns so you aren’t missing any opportunity to boost ROAS. If you want a more specific ad format option for your campaign, we have two suggestions, including a newly updated format:
The alert-like ads mimic the traditional push notification, are well-targeted, highly engaging, and less intrusive to the end-user experience.
(The newly designed In-Page Push notification)
These ads literally pop under the current website, making the user experience positive by limited interruptions, minimized pressure to purchase or act, and a continuation of seamless browsing, which we strongly recommend. The last thing they will see when exiting from the pop-under ad is the actual ad.
Website Interest Targeting
When selecting categories to assist in narrowing your target for maximized conversion, make sure to include “Sports” from the website categories. If you have a secondary focus that works with sports-related content (such as “Gambling”), definitely select that. However, we suggest focusing on sports, so if you’re unsure whether another category would be supplementary, stick with sports.
User Interest Targeting
Similar concept to the website interest targeting, selecting a user interest helps navigate to a specified user. For instance, we mentioned above that “Gambling” sometimes goes hand-in-hand with “Sports.” In this example, targeting a “Gambling” user with a website interest in “Sports,” your ad will be seen by that specific user.
In an effective advertising strategy for the beginner or experienced advertiser, user interest and website interest targeting is a critical ways to capitalize on your ROAS.
NFL Advertising Tips
The 2022-23 NFL regular season is coming to an end on January 8, 2023. One week later, wild card playoff games commence, kicking off the road to NFL Super Bowl LVII. With massive one-and-done games approaching, it’s crucial you know your audience, test ads ahead of time, and make sure campaigns are live during the playoff weekends.
Countries to Target
With nearly 1 in 3 Americans describing themselves as NFL fans, selecting the United States as a country to target should be the first focus. Bordering nations Mexico and Canada have more than 30 million NFL fans combined. From the Statista graphic above, we strongly suggest targeting the United States, Mexico, Brazil, Canada, South Korea, Germany, and the United Kingdom.
🟡 Monetization Tips for Publishers 🟡
A tactful playbook as a publisher is a difference between profiting handsomely versus adequately. We want you to experience the former. Sporting events are a great way to monetize, and capitalizing on these during the winter holiday season is even better. With our campaign optimization tips to monetize, you’ll be shoveling in the Benjamins this winter.
Sports Landing Page
Sports fans will most likely browse a sports-related page. Utilizing ad space from sports-related web pages to allow for sports targeting on your site will be successful.
By Publishers, For Publishers. This advanced multi-purpose tag allows your web page to experience the most highly relevant ads.
Remove the hassle of wondering if users with adblocker will be targeted. Using our anti-AdBlock technology, we’re blocking the AdBlock. AdBlock plug-in users won’t be targeted, leaving actual opportunities for users that will see the ad.
Holiday Top-Up Bonus! 🎁
In the spirit of holiday giving, we here at Adcash want to extend a top-up bonus to you. The one-time use bonus is available from December 19 – 31, 2022.
You must add a minimum of $200, but it cannot exceed $1000. To get the bonus, sign in to your Adcash profile. Go to the “Add Funds” tab. Insert code ADCASH15 into the empty box and press proceed to payment. You can see the approved bonus in your Wallet.
Surely, with the end of the 2022 World Cup, the end of the NFL regular season, and the Premier League resuming, these next few will be hectic following games in the sports world. While you’re enjoying the major sporting events happening this winter holiday season, we wish you a happy and healthy holiday season and a prosperous 2023!
Any questions or comments? Get in touch with us anytime!
Over and out 2022 ✌️