Creating a winning advertising campaign doesn’t need to be rocket science. A wealth of ad tech tools on the rise has made online advertising and campaign creation more effortless than ever. Get ready for a spin around the Adcash Advertiser Platform.

Forget digital marketing degrees, coding academies, design skills, and hefty budgets. Essentially all you need to get started is a niche, an offer, an ideal audience, and the right online advertising platform.

So, stick around as we unpack everything you need to know to get yourself set up on the Adcash Advertiser Platform, including the below steps:

🌱 Registering your account & adding funds 🌱

💻 Mastering your advertising campaign setup 💻

🎯 Selecting the best targeting options 🎯

🌐 Excluding unprofitable zones & traffic sources 🌐

🎨 Loading your creatives using a variety of top ad formats 🎨

🚀 Adjusting your Bid/Budget Settings 🚀

Whether you’re a product owner looking to skyrocket your sales, an affiliate/media buyer looking to boost your conversions on a range of leading products & services, or an advertising platform on the lookout for new traffic sources, you can start running ads and generating revenue right away with the Adcash Advertising Platform!

Why Should I Join An Advertising Platform?

While Facebook and Google will continue to hold a large portion of the global online advertising market in years to come, there is ample space for leading online advertising platforms to make their mark and carve a vital niche in a $208 billion industry.

While the two giants dominate the white-label, mainstream online advertising space, they come with strict policies that limit certain types of content and verticals. Adcash, however, fills this gap by providing advertisers with access to both mainstream and adult vertical traffic.

Indeed, siding with the right advertising campaign platform gives you full access to cutting-edge optimization technology, anti-fraud protocols, and a list of leading websites to place your ads. Furthermore, Adcash’s platform can remain agile and avoid bureaucratic red tape while bringing in 200 million unique users daily.

Here are some of the benefits of siding with our trusted advertising platform:

🌐 Reach Global Audiences 🌐

Advertisers can unify their media buying efforts and access an exclusive network of top-tier websites and 200+ supply partners.

🧰 Save Time with Smart Bidding 🧰

Smart bidding technology has the power to optimize campaign traffic and performance while eliminating unnecessary manual work.

⛔ Advanced Anti-Ad Fraud Protocols ⛔

Protect your online advertising campaign from fraudulent engagement and bot traffic.

⚡ Fast & Effective Campaign Creation ⚡

Set up your campaign and start running global ads in the shortest possible time.

🚀 Multiple Online Ad Formats 🚀

Drive high-quality leads and generate conversions with multiple engaging ad formats.

🎯 Advanced Targeting Technology 🎯

Tailor your ads to the right audience with various targeting options.

✏️ Real-Time Tracking & Reporting ✏️ 

Monitor your campaign performance and make data-driven decisions on the go.

Adcash Advertiser Platform: Guide to Getting Started

Below are the steps to start running campaigns on the Adcash Advertiser platform. Once your account has been registered and approved, you’ll be able to get started immediately.

Keep reading as we cover the step-by-step essentials to starting your first ad campaign rollout, from selecting the right targeting options and adding funds to uploading your creatives and tracking your conversions.

Step 1: Register Your Account

First things first, you’ll need to set up your Advertiser Account.

You’ll receive an email asking you to confirm your email address; from there, you can go ahead and get started. Remember that our compliance team will review your upcoming advertising campaign and approve it if it meets our platform criteria.

Step 2: Create Your First Campaign

Here are the steps to create your first campaign on the Adcash Advertiser platform.

After the registration process, you’ll need to get your advertising campaign up and running. Click on the option to “Create a Campaign” which will redirect you to the campaign setup page.

You’ll start by entering the name of your campaign so you can locate it at a later stage. If you’re planning on running multiple campaigns simultaneously, it’s helpful to add the name of the offer, the country, and the operating system.

Step 3: Select Your Supply Sources

The Adcash Advertiser platform gives you access to an exclusive and direct network of publishers and supply-side platform (SSP) partners that they work with programmatically.

If you’re only looking to buy traffic from Adcash direct publishers, you’ll need to select only “Adcash Direct Traffic” and deselect the “External Ad Partners” above. Likewise, if you’d like to buy traffic from Adcash direct and indirect SSP partners, then you can leave both of the above boxes ticked.

Using all SSP partners at the same time will give you maximum reach, but keep in mind that if you are already working directly with one particular SSP, you may want to deselect them as you may not want to be buying the same traffic from two different places.

Strategy 1: Start with Adcash Direct Traffic only, which will narrow down your reach but will still give you enough insight into whether your offer can be successful in terms of its supply. You can also test with less budget.

Strategy 2: Tick both Adcash Direct Traffic and External Ad Partners and get the maximum reach available. However, you’ll need more budget to explore the different traffic sources properly.

Step 4: User Interest & Website Category Targeting

At this stage in your campaign creation process, you’ll have the option to target according to user interest or website categories. You won’t be able to use both at the same time. Remember that you don’t have to use the abovementioned targeting parameters for every campaign. If you’re running a CPM offer, you might find them beneficial; however, if you’re structuring your campaign around another payout model, you might not need to go so narrow.

User Interest Targeting

Here you can target users based on their browsing preferences. This will allow your campaigns to reach users (already segmented by Adcash) according to their interests. For example, if you select sports as your targeting category, ads will not only be shown to traffic currently on a sports-related website but will also display for users who have visited a sports-related page or site in the recent past.

Website Category Targeting

This targeting parameter optimizes for traffic that is visiting a specific website from the category in real-time (i.e., at the present moment). So, for example, if you only select sports, the platform will show your ad to someone currently visiting a sports-related website.

Step 5: Device, Content, Connection Type

Next, you’ll be able to go a little more granular and target your new campaign according to Device, Content, and Connection.

Device Targeting

In the example above, we’ve chosen to target Apple Operating System, namely macOS. You have the option to target these devices only, known as “target only/whitelisting” (which we’ve done), or you can exclude them completely, known as “exclude/blacklisting.” You can do this by shifting between the two “Action” buttons.

As you whitelist/blacklist your targeting parameters, they will reflect in the “Rule” drop-down list as an action item and will be stored until you choose to remove them or swap them out with different parameters. You can also set your targeting according to browser name and version (i.e., Safari), as well as browser language.

Content Targeting 

Next, you can target your campaign according to key content parameters: domain, URL keywords, zone list, and traffic restrictions. The zone list is a crucial targeting component for optimizing your campaign at a later stage.

The feature allows you to blacklist unprofitable zone IDs or whitelist profitable zone IDs. You’ll be able to see which zones are performing well through a third-party tracker and utilize them to the fullest to boost your ROAS. You’ll also be able to see which zones are not performing and keep them out of your campaign.

Connection Type Targeting

The connection type allows you to blacklist and whitelist according to the internet connection of the end-user, i.e., according to their wifi, 3G, 4G, etc., while organization ISPs are useful for running mobile carrier targeting campaigns.

Step 6: Add Your Creatives & Select Your Ad Formats

Now it’s time to load up your campaign creatives and choose your ad formats. You’ll have five ad formats to choose from, which we’ll cover in more detail below. For this example, we’ve chosen to run Pop-Under, as it is also one of the most highly engaging and profitable ad formats out there. Something important to note is that Pop-Under only requires landing page creatives, whereas the other four formats require both a landing page and an image/banner/text.

As you select one or more of the five formats on offer, you can load up your campaign creatives (or marketing materials) by copying your creative URL into the information box provided and dragging and dropping your creatives onto the platform.

You’ll also see the available macros you can use to track and optimize your campaign through third-party trackers. This will allow the data coming from Adcash to cross over and be available in your third-party tracker/reporting tool. Find out more about macros here.

Please keep in mind to always “Save Creative” before moving on to the next step.

How To Choose Your Ad Formats

Below you’ll find five leading ad formats available on the Adcash Advertiser platform. The two main categories include Full-Screen Ads (Pop-Under and Interstitial) and Display Ads (In-Page Push, Native, and Banner Ads).

Step 7: Set Your Advertising Campaign Budget & Bids

Bids Setting

Here, you can select your bid type, i.e., CPM, CPC, or CPA Target. Please keep in mind that CPC cannot be applied to the Pop-Under format.

If you can place a tracking postback, we recommend trying CPA Target Bidding. This bid type automatically optimizes your campaign’s traffic and performance to maximize reach. Find out more about CPA Target here.

In case you cannot use tracking and decide to pick the CPM bid type, we highly recommend using our Quality Tier Bidding function, where you can set 3 bids per country rather than just 1 bid. This will allow a more granular bidding strategy. Read more about this dynamic pricing strategy here.

Tracking settings

If you’re running performance-based campaigns with CPA, CPS and CPA Target payouts, you need to have goal tracking implemented to track your campaigns’ performance. Here you can choose one of the two options below:

• Automatic (taken from conversion postback call)
• Manual (the user enters the amount per campaign to the selected goals)

To track your conversions, you must integrate a tracking code onto your website (landing page). More about it in the next step.

Cappings

When creating a campaign, you can set up different types of cappings. In the fields below the section you can find:

• Daily budget—This setting limits the amount spent on a campaign in one day. It can be applied either on a global or country level.
• Daily impressions—This setting limits the number of impressions received by a campaign in one day. It can be applied either on a global or country level.

Budget and Limitations

It’s time to set your budget. Firstly, you’ll be able to set your campaign up according to the times of day you’d like it to run (weekly distribution). You can choose to have your campaign run at certain hours of the day or allow it to run 24/7, which most advertisers opt for.

You can also choose to customize and cap your total campaign budget. On the campaign level, you can set a total amount (i.e., $1000) whereby the campaign will draw to a halt once the amount has been spent. The second option is a daily budget  (i.e., $250 daily) where you can apply the time frame for which you’d like your budget to be spent.

Double-check your campaign settings in the final “overview” step and hit the “Create a Campaign” button! Our compliance team will review your campaign and notify you once the campaign has been approved.

Step 8: Set Up Tracking

Adcash allows you to track the performance of your campaigns for web and mobile web. There are two types of tracking methods that you can integrate to send information about different types of events:

⚪️ Global Postback URL (S2S) ⚪️

⚪️ Hybrid HTML pixel ⚪️

For more technical information on each method, learn more at Adcash’s Tracking 101.

While our platform is not equipped with built-in ad-tracking technology, we prioritize delivering the best solutions for our clients. To ensure comprehensive campaign performance and optimization, we have a special deal with Voluum, a leader in ad-tracking and analytics. This collaboration allows us to offer industry-leading insights and data-driven strategies, combining our expertise with Voluum’s cutting-edge technology to provide our clients with unparalleled results. If you want to forget about painstaking manual adjustments, Adcash x Voluum Automizer integration will make it effortless – check out their guide how to integrate the automizer here.

Conversion Value Setting

In the “Tracking” section, inside your goals, you’ll notice a new addition: campaign conversion value. This means, along with setting a main goal conversion value, you can now do it specifically per campaign as well. The exciting feature allows you to understand your campaign performance & calculate ROAS (Return On Ad Spend)! 🤑

There are two options you can choose between:

Automatic

Specific parameters will result in the conversion value that is taken directly from the postback.

Manual

If the dynamic parameters are unable to use postback, you can add a “fixed” value for results. Here, you can set up your chosen conversion value per campaign for the goals you wish to track. This will help to measure your campaign profitability better. PS! The campaign’s conversion value will take priority over the “main goal conversion value” you have set in the tracking settings.

Utilizing tracking is crucial to getting detailed insights to optimize your campaign. See more in Step 11 below.

Step 9: Add Funds

Head over to the payments portal and add your billing details. The system will save these, and, moving forward, you’ll be able to top up your account by clicking the “wallet icon” in the top menu. It’s important to fill in your company VAT number on the billing details page to avoid any immediate tax deductions and ensure that the deposited amount reflects fully.

Please remember that you can only add funds to your account using the currency you selected during the account creation process. Most payments are instant, but specific methods (like bank transfers) may take a few days to reflect.

The current depositing methods include the below options

• Credit Card (MasterCard/Visa)
• Bank Transfer
• PayPal
• Skrill
• Capitalist
• Cryptocurrencies (Bitcoin, Ethereum, USD Coin, USD Tether)

Step 10: Run Your Campaign

Select “Run” from the “Actions” column. This action will notify the Compliance team to review your campaign for approval. If approved, your campaign will be up-and-running. Task complete. Sit back and relax.

Step 11: Campaign Optimization

The work doesn’t stop here! First, we test and then optimize to ensure a great performance. After you’ve put your campaign live, you need to give it some time to run before you start optimizing. The right time to optimize depends on your bid type, but the main thing to remember is the campaign needs to get some traffic first. And that relies heavily on your campaign’s budget (check step 7).

The performance tab is key to optimizing and scaling your Adcash advertising campaigns.

This insightful tab will help you maximize your campaign’s performance and, if used correctly, earn a higher ROAS! You’ll be able to see how many auctions your campaign participated in, the win rate (the percentage of auctions your campaign’s bid won and that, as a result, converted into actual ad impressions), and the ROAS for your campaign.