What to Look For When Choosing Your Website Builder
A great website builder isn’t just about looking pretty – it’s got to work like a charm. Think: super simple interface, a buffet of slick templates, worldwide hosting that won’t quit, and features so good they practically print money for you. Here’s the checklist to find the one for your website dreams.
Easy (Non-Technical) Setup
The best website builders are built for humans, not robots. They’re stupidly easy to set up, with drag-and-drop tools that let you tweak your pages without needing to touch a single line of code. It’s plug, play, and slay.
Multiple Site Templates
Want a blog? A sleek eComm shop? Dropdown menus that feel like butter? The more hard-coded templates your builder offers, the more you can flex your site to match your brand’s vibe. Options = power. Don’t settle for less.
The Ability to Host Plugins
From SEO boosters and extra security to landing page builders and storefront integrations, a good website builder plays nice with all the plugins you need. Make sure it’s ready to automate and elevate your content game.
Tailored Designs and Creatives
Images make or break your site. Look for builders that take imagery seriously – think built-in cropping, resizing, and alignment tools, plus seamless integration with stock image libraries and editing suites. Because no one wants pixelated chaos.
Strong Website Hosting
Your site deserves a killer home. Go for builders that host on strong domains, rank well on Google, and offer blazing-fast load times. Bonus points for 24/7 support and resources to get you up and running without pulling your hair out.
Reasonable Subscription Fees
Paid and free builders should keep it simple: a flat fee upfront and a reasonable monthly hosting cost. Watch out for those sneaky gated features that make you upgrade just to breathe. For SMBs, stick to $100-140 flat and $20-50 monthly. Period.
Advertising Placements
Once traffic rolls in, you’ll want to monetize with ads. The right builder makes onboarding, uploading, and hosting ads a breeze. Look for unrestricted backend access so you can slap that code wherever it needs to go.
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