Knowledge Center

RTB
Advertising

Premium real-time bidding (RTB) demand powered by Adcash’s in-house programmatic advertising technology.

What Is RTB?

 

RTB advertising platforms automate the buying and selling of ad impressions through real-time auctions.

Publishers offer traffic via SSPs, and advertisers compete for it through DSPs.

Each impression is sold to the highest eligible bid – so pricing is set by live market demand, not fixed rates.

HOW IT WORKS

1. CONNECT

Integrate inventory through OpenRTB or XML feeds and access real-time programmatic demand.

2. SEND

Each ad impression is sent into the RTB auction with user data, along with device and placement.

3. BID

DSPs evaluate impressions instantly and bid based on targeting, GEOs, CPM goals, and campaign performance.

4. WIN

The highest eligible bid wins the auction, maximizing revenue and improving monetization efficiency.

The Benefits
Of RTB

ADVERTISERS

AUTOMATION
Set your targeting and goals once, and the system handles the rest in milliseconds, allowing you to save precious time.

REACH THE RIGHT AUDIENCE
Bid on specific users based on location, device, behavior, and more. Your ads appear in front of the audiences that matter.

PUBLISHERS

HIGHER REVENUE
Live auctions push advertisers to compete, so every impression earns its true market value.

INCREASED EFFICIENCY
RTB automates pricing and demand matching in real time. Streamlined monetization that works in the background.

Reach out to turn real-time
demand into real revenue.

Get In Touch Get In Touch

FAQ

How does RTB improve campaign performance?

RTB lets you bid on individual impressions instead of buying bulk inventory. Each impression is evaluated in real time based on user data, placement, device, and context. That means your ads reach the audiences most likely to convert. The result is stronger targeting and better efficiency.

How does RTB automation save time?

RTB automates bidding, budget allocation, and campaign optimization. Instead of negotiating deals or manually adjusting placements, the system makes decisions in milliseconds based on your targeting and performance goals.

Is RTB complicated to set up?

No. RTB is designed to integrate with your existing buying setup. Once your campaign parameters are defined, the system manages the real-time bidding automatically.

RTB vs programmatic advertising: what’s the difference?

Programmatic advertising is the broader category of automated media buying. RTB is one type of programmatic buying where impressions are auctioned in real time.

What Are RTB Ads?

RTB ads are not a separate ad format. They are ads purchased through real-time bidding. The format can be display, video, pop-under, in-page push, or any other digital ad placement, depending on the platform and publisher inventory.