iGaming is booming, and the smartest advertisers aren’t just riding the wave, they’re printing money while they do it.

We’re talking x10 profits on your advertising spend. How can you put in $600 and receive $6800. It’s what happens when the right product meets the right traffic, with a damn good strategy behind it.

In this case study, we’ll walk you through how one clever iGaming advertiser turned modest spend into jaw-dropping daily profits. You’ll get real-life insights, budget-bending surprises, and a few proven tactics you can actually use.

Let’s break it down.

What is iGaming, Anyway?

Let’s clear the smoke. iGaming is basically all the stuff your mom warned you about, but online. Think online slots, blackjack, roulette, poker, and yes, sports betting. It’s interactive, it’s 24/7, and it’s a multi-billion-dollar beast. At its core, iGaming is about giving people the thrill of gambling without the smell of a casino floor. Whether you’re spinning digital slot reels on your phone or placing a bet on live dealer blackjack in your boxers, it’s all iGaming.

The global market hit nearly $97 billion in 2024, and is projected to reach $125.6 billion by 2027. Europe leads, but Latin America and Southeast Asia are sprinting up the curve. The space is crowded, competitive, and insanely lucrative, if you know how to play your cards right.

Why iGaming Ads Convert Like Crazy

Let’s be honest, people love games, and people love money. Put them together and you’ve got a perfect storm of clicks, engagement, and conversions.

iGaming audiences aren’t passive scrollers. They’re in it. They’ve got skin in the game, literally. That means higher intent, faster decisions, and better ROI for your ads.

Add to that the fact that iGaming campaigns can be highly personalized, targeting by geo, time, platform, even player behavior, and suddenly you’re not just advertising, you’re practically whispering in your audience’s ear.

Oh, and the kicker? It runs non-stop. No waiting for prime time or tentpole events. Just always-on performance marketing with ridiculously scalable results. When it’s done right, like in the case we’re about to break down, it’s the kind of advertising that makes your finance team do a double take.

Campaign Breakdown

Now that we’ve covered the “what” and “why” of iGaming, let’s dig into the “how” behind this banger of a campaign. This advertiser didn’t stumble into profit; they built it, tested it, and scaled it smart.

Campaign Setup

Campaign Results

Tactics & Strategy – AKA How They Actually Made It Work

First move? Segment smart.
Instead of a one-size-fits-all setup, the advertiser launched 4 separate campaigns, one per OS. Why? Because performance varies wildly across devices and systems. Your average iOS user doesn’t behave like a Windows grinder, and the CPM shouldn’t be the same either.

Then came the sporting calendar play. The campaign was aligned with peak traffic periods during live sporting events, think football finals, NBA games, MMA fights. That meant more eyeballs, more excitement, and way more conversions.

Daily capping was used early on to control costs and gather clean data. Once the campaign showed it could walk, they let it run. Now, it’s basically on autopilot, with profit coming in like clockwork. (Pro tip: slap on a high daily cap if you’re paranoid, but if it’s working, let it breathe.)

From there, it got granular:

• Blacklist zones that burn through spend with no payoff
• Custom bids for zones that convert but don’t quite hit ROI
• Bid up on zones that print money so you squeeze out every last drop of traffic
• Tweak OS versions and browser types – not every user agent is worth your dime

And of course, use ad creatives that scream value: clear bonuses, big rewards, and easy steps. Don’t overcomplicate, just give them a reason to click and deposit.

Smart structure. Smart scaling. And a long tail of profit still rolling in thanks to that juicy 30% rev-share. This is what happens when iGaming meets strategy that actually gives a damn.

The Takeaways

Segment Your Campaigns by OS
Don’t lump all users together: create a separate campaign for each operating system. Performance and user value vary dramatically between iOS, Android, Windows, and macOS. Segmenting gives you control over bids and lets you optimize based on actual user behavior.

Start with CPM Bidding to Gather Intelligence
Kick things off with CPM bidding. It’s the best way to learn how users interact with your ads before switching to more performance-focused models. Track impressions, test placements, and identify which zones deliver value before ramping up the spend.

Target Based on Event Timing
Time your campaigns around major sporting events like soccer finals, NFL games, or MMA fights. These high-engagement periods drive increased traffic and a more conversion-prone audience. Pair that with sports-focused site targeting, and you’re in the zone.

Use Smart Capping at Launch
Start with daily budget capping while testing to avoid early burnouts. Once you identify a profitable setup, scale with confidence. Just make sure you set a reasonable cap as a safety net when going full-throttle.

Optimize with the Performance Tab
Adcash’s Performance Tab is your best friend. Use it to:

• Blacklist zones that spend but don’t convert
• Apply custom bids to test profitability on underperforming-but-promising zones
• Boost bids on profitable zones to improve win rate and scale traffic
  

Get Granular with Targeting
Optimize by device type, OS version, browser name, and browser version. Not all combinations will convert: cut the ones that don’t. Refine continuously.

Leverage Engaging Creatives
Use landing pages that highlight bonuses or special offers. Gamblers are incentive-driven: Make it clear, attractive, and easy to act on. Creatives tied to major sports events or popular themes perform especially well.

Bottom Line

Now that you know how this game is played, it’s time to create your own.

Whether you’re just starting out or want to level up your existing campaigns, our team is here to help.
Reach out today and let’s build your next winning campaign together.

Until next time, good luck, and happy converting!