iGB Live: Where iGaming Meets Its Future

London knows how to put on a show, and when it comes to iGaming, iGB Live 2025 proved why it’s the global capital of thoughtful, serious, and scalable business. The first London edition of this heavyweight event didn’t just deliver, it redefined the standard.

Adcash was proud to be right at the heart of it all, bringing Performance Advertising insights, platform innovation, and a no-nonsense approach to the iGaming crowd.

🗓️Date: July 2-3, 2025

📌Place: London, UK 🇬🇧

🏟️Venue: ExCel London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom

Who Was There & What They Wanted

From entry-level reps to top-tier execs, the full hierarchy was on the floor, from top to bottom – ready to talk, partner, and move. iGB isn’t a show for casual browsers. It’s where companies show up with full teams and clear goals, making it one of the most business-driven conferences in the industry.

Online casino operators showed up sharp and focused, many actively exploring alternatives to SEO and PPC, which are becoming increasingly restricted. Media buying, especially performance-based, is emerging as the go-to solution. The shift is on, and we’re right in the thick of it.

Key Trends

SEO and PPC still have their place, but their grip is loosening, especially for operators facing tighter compliance from platforms like Google. At iGB, the pivot was clear: media buying is no longer just an option, it’s a strategic necessity. Agility, transparency, and performance are winning the day – and that’s exactly where Adcash fits in.

AI’s presence continues to grow, but not as flash. As function. Smarter targeting, automation, predictive bidding – these tools are reshaping campaign strategies across the board.

Another big theme? Synergy. We heard it again and again:
“There’s already so much we can do together.”
That mindset is gold, especially in a market as complex and cutthroat as iGaming.

The Vibe Check

From layout to logistics, iGB Live was exceptionally well executed. The ExCeL delivered on scale and flow, but the real MVP? The conference app. It gave us a head start, letting us schedule meetings, make contact, and walk in already ahead of the game. There was a sense of momentum, of maturity. This wasn’t just an expo, it was an ecosystem in motion.

The Ratings

Location:
⭐⭐⭐⭐⭐
(Global energy, sharp infrastructure, and enough character to keep it far from boring.)

Networking:
⭐⭐⭐⭐⭐
(High-value meetings, senior-level players, real follow-ups. No wasted time.)

Booths:
⭐⭐⭐⭐⭐
(Smart, clean, professional. The floor was busy but never chaotic. Easy to navigate, easier to connect.)

Presentations/Speakers:
⭐⭐⭐⭐
(Industry talks had a mix of substance and strategy.)

After-events/Parties:
⭐⭐⭐⭐
(The pre-conference networking event stood out – a perfect way to spot who’s who before the main floor got busy)

Cost (accommodation, food, etc.):
💰💰💰💰
(London’s never cheap, but the return on investment made it worth every pound.)

Final Verdict

iGB Live 2025 didn’t just move to London, it leveled up. From sharper conversations to deeper collaborations, this event was all about substance over spectacle. For Adcash, it wasn’t just another conference. It was a proving ground.

We reconnected with clients, met long-time partners face-to-face, and sparked new deals already in motion. The demand is real, the tech is evolving, and the appetite for high-performance traffic is bigger than ever.

If London taught us anything, it’s this:
In iGaming, speed matters, but strategy wins.
And at Adcash, we’re here for both.

See you at the next one.