Major Conversion Driving Sports Fixtures for 2024

2024 is now in full swing, and as the weather is hotting up, so is the world of sports advertising! ⚽ But it’s no time to sit on the bench — with the right approach and planning, this year is set to be lucrative for publishers and advertisers alike!

2023 brought with it a cornucopia of opportunities for driving some serious traffic regarding sport-related ads, and there’s no indication that 2024 is set to be any different. Here are the major fixtures you need to keep an eye on to ensure you’re maximizing your opportunities to supercharge your revenue this year. First up? March Madness!

We’ll be keeping this blog updated with fixtures, so be sure to bookmark and check back for updates.

In the meantime, whether you’re looking to boost traffic by advertising your live sports coverage, or make serious cash as a publisher, here are some top tips to kick off your upcoming advertising ventures with the industry-best features Adcash has to offer!

 

🟣 Slam Dunks for Advertisers 🟣

Pop-Under

Pop-under ads are easily one of the most highly effective tools in your arsenal. Featuring a unique format that appears in a new browser window behind the main content, a user’s browsing experience is impacted in the least intrusive way possible.

One of the critical advantages of pop-under ads is their ability to appear in a new browser window, providing a higher chance of catching attention when windows are closed or minimized. Minimal interruptions. Maximum results. 💥

Interstitial Ads

Interstitial ads are a game-changer when it comes to capturing users’ attention and maximizing the impact of your advertising campaigns. Full-screen ads seamlessly integrate into the user experience, appearing at natural transition points within an app or website. With their immersive nature, interstitial ads have the power to captivate audiences and deliver your message in a highly impactful way.

These ads have the advantage of occupying the most screen real estate possible, meaning your ads are nothing less than unignorable. 😏

In-Page Push

In-page push ads are another non-intrusive ad format that appears directly on the user’s screen, regardless of the webpage they’re browsing. 

One of the critical strengths of in-page push ads is their ability to deliver timely and personalized messages. These ads can be triggered by specific user actions or events, ensuring the content is highly relevant to the user’s interests or browsing behavior. 

Whether it’s promoting a limited-time offer, announcing a new product launch, or sharing breaking news, in-page push ads enable you to deliver the right message at the right moment, hugely bolstering user engagement and conversions. 💪

Prime Geo Targets

Ensuring you’re diverting your effort and budget to the right geos is nothing less than essential. Of particular note is Brazil – a geo that’s seen a considerable uptick in success in recent months. This is a considerably more important factor to consider with the Brasileirão league just on the horizon! 🌎

With that in mind, here’s a quick list of top-performing locations that you can’t afford to neglect:

🇧🇷Brazil
🇺🇸US
🇦🇷Argentina
🇨🇴Colombia
🇵🇪Peru
🇨🇦Canada
🇬🇧UK
🇮🇹Italy
🇲🇽Mexico
🇪🇸Spain
🇪🇨Ecuador
🇩🇪Germany
🇨🇱Chile

Performance Tab Tips

To top it all off, here’s a quick cheat sheet on how best to harness the Performance Tab and unleash its maximum potential… 😏

• Check the win rate per zone and modify the bids accordingly.
• Insert the price value in postbacks in order to make the most of the performance tab.
• Use the estimator to see how much traffic you can win for each cent increased in the CPM bid.

With all of that at your disposal, there’s no better time to…

It’d be remiss of us not to give some love to our Publishers, so without further ado, here’s how you can score some serious coin off the back of upcoming fixtures!

 

🟣 Home Runs for Publishers 🟣

Sit Back with Adcash Autotag

Adcash’s Autotag feature is a powerful tool that dynamically shifts the ad format on any given page, depending on which will perform the absolute best. All that’s required on your part is placing the tag, selecting whether you want to optimize for earnings or user experience, and then let Autotag work its magic and rotate ad formats on the fly. 🙌

This feature eliminates the need for manual tagging, saving you valuable time and effort that you can instead be spending on taking your monetization strategy to the next level!

Prepare your Landing Page for Launch! 🚀

It’s little surprise that those most interested in converting via sports ads are those who are interested in (drumroll please… 🥁) sports! As such, it’s a no-brainer to make the most of any sports-related pages in your arsenal to ensure users are more likely to engage.

But it’s not just page content to take note of here. The keywords utilized in your URLs definitely need some attention too. For example, include ‘brazil’, ‘football, and ‘soccer’ in the URL subdirectory. 

Another factor that often flies under the radar is enduring H1 and H2 tags on your pages are correctly configured and contain relevant information in regard to the sports content you’re hosting. These both go a long way in boosting your page’s discoverability, Google Search ranking, and thereby, total traffic.

Even with all of this in mind, are you wondering how Adcash actually manages to generate serious (mostly passive) revenue for you as a publisher? 🤔

Well fret-not! Hit the button below to learn about the how, the why, and the options at your disposal: