1. 1.Introduction
  2. 2.What are In-Page Push Ads?
  3. 3.Unique Features of In-Page Push Ads
  4. 4.Benefits of Running IPP Campaigns
  5. 5.Offers and Verticals to Target
  6. 6.In-Page Push Tips
  7. 7.Conclusion

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Skyrocket Your CTR With In-Page Push

In-Page Push continues to be one of the big daddies of online advertising formats, and thanks to it, your chance for better engagement is just one click away! 

Today, we’ll show you why In-Page Push reigns supreme, where and why you should be using it, how to set up your campaigns, and topping it off with tips on how to make your campaign results soar — let’s go! 💥

What are In-Page Push Ads? 🧐

Think of In-Page Push ads as push notifications on steroids. They mimic traditional push notifications but give you total control over how, where, and to whom they appear.

Firstly, let’s talk about the benefits: they are well-targeted, engaging, and less intrusive to the end-user experience. Additionally, they can increase an Advertiser’s on-site performance and a Publisher’s earnings, blending high-quality UX with market-tested returns. 

This format is red-hot, with loads of websites using it to monetize traffic, regardless of the content they’re running or the vertical they’re in, and are set apart by being shown directly on a Publisher’s website (if you’ve won the bid).

If that all isn’t tantalizing enough, you also have multiple targeting options and the ability to reach new audiences.

In Page Push Example

What are the Unique Features of In-Page Push Ads? 🤩

The primary way that In-Page Push Notifications differ from traditional push traffic is that they are displayed directly on the page. Additionally, this has boosted advertiser CTR and overall user engagement without obstructing the site or its content. What are the core features that fall in line with In-Page Push? Well, they…

  • Resemble a messenger push notification
  • Bring high engagement
  • Have a user-friendly format
  • Appear on the upper right-hand corner on desktop & at the top of the screen on mobile
  • Contain a headline,  short description, and image
  • Appear directly on a Publisher’s site if a bid’s been won 
  • Don’t require users to subscribe to receive them
  • Usually utilize a CPC model
  • Have wide targeting options

Benefits of Running In-Page Push Campaigns 🤗

Site Compatibility

In-Page Push Notifications are fully compatible with all devices and operating systems, including Mac and iOS. No doubt, this broadens the channels and targeting capabilities for a broader range of offers. 


Unlike traditional Push Notifications, users do not need to opt-in or subscribe to any display terms or settings. Moreover, In-Page Push is hard-coded into the site’s content on the publisher’s end, meaning advertisers can rest assured that their offers reach the end-user while increasing CTRs. 

Maximum Reach

In-Page Push mimics the messenger’s notification design but carries far less red tape regarding overall setup, targeting requirements, and site compatibility. Moreover, this means that advertisers display their offers to a broader audience with a more substantial chance of generating CTRs. Additionally, publishers get to monetize traffic with quality offers that convert. Audiences stay engaged with relevant ads that carry onsite appeal without distracting from the site content. 

Instant Display

When an Advertiser wins their chosen bid, the site will instantly display their offer on-site. Moreover, an In-Page Push can generate the broadest possible reach in the shortest timeframe.  Additionally, this method separates the serious from the non-serious prospects. Every traffic source that sees your ads actively engages with the website and its content, boosting advertisers’ chances of converting.

Seamless Site Integration

In-Page Push Notifications are designed to blend into a site’s unique UX. They usually appear as a banner on the top-right screen of the page, with a short headline, description, and image. Moreover, they stay out of the way but are visually captivating enough to draw the right attention and generate increased CTR. 

Easy Setup

Networks like Adcash and others allow advertisers to input simple targeting parameters such as device type, zone, operating system, keyword, etc. This can be done on the Express platform and usually takes half an hour to set up. The creatives and copy are simple to build, and advertisers can use various Spy Tools geared to In-Page Push for inspiration. Try out the Mobidea Push Spy Tool to see what your competitors are doing and get a little inspiration to help you in your next campaign. 

So, which verticals and offers should you be going after to maximize your CTR?

Leading In-Page Push Offers & Verticals 🤓

Now, let’s take a look at a few verticals that have consistently performed well when paired with the right offers for your In-Page Push campaign:

🏦 Finance (including Crypto)

⚽️ Sports Betting

🍿 VOD, or Video-On-Demand

🎰 iGaming (Casino)

❤️ Dating

CPC is the best costing model to run your In-Page Push campaign with. It’s a way for advertisers to pay for actual clicks generated on a given campaign.

It’s also a way to track and advertise to the best possible traffic sources. When using the Adcash platform, select the CPC model and start with the suggested average price. Place a frequency cap of 1 click per day initially and grow this over time once your campaign generates the traction you are looking for. 

Emanuele Pezzulla

Head of Sales, Adcash

Tips for Boosting CTR with In-Page Push 🤫

What are some of the best ways for online advertisers to boost their clickthrough rates (CTR) and find the widest-reaching exposure on multiple channels? It all comes down to campaign creation, A/B Testing, and targeting. Online returns take time and only start accumulating with the right targeting and optimization tactics. Below are a few that these optimization tactics can put into practice immediately.

🟣 Dynamically Interchange Multiple Creatives

Consumer interest changes quickly, and a campaign that worked today might fall short tomorrow. To meet consumer demand and changes in marketing trends, ensure that you always have upwards of 3 creatives to swap out and an inventory of 3-4 campaigns ready. Build upon your designs, hone in on creative combinations that function best, and build variations of them. Dynamic creatives can aid you greatly here, so feel free to experiment with video too!

If budget allows, run these simultaneously and see which generates the highest click-throughs. This brings us to…

🟣 Strategically A/B Test Your In-Page Push Campaigns

Create two similar (but slightly different) In-Page Push campaigns and run them side by side to see which receives the highest click-through rates. You can analyze the results using a campaign tracker like Voluum or Red Track and build on the most effective version of the same offer. Find out about effective A/B Testing with this handy guide

🟣 Keep Creatives Cohesive

It’s important to ensure that your creatives aren’t just varied but are harmonious. For example, does your copy make complete sense alongside the visual? It may seem unnatural and unprofessional if the answer’s no and they have little natural association. But it doesn’t end at the ad itself. Does your landing page have a matching aesthetic? This is a huge part of the user journey, so it’s critical to ensure that they don’t feel like they’ve made a wrong turn if they click.

🟣 Use your Ad Networks Inventory

Partner with an Ad Network with a vast inventory of dedicated websites and publishers. Ensure that the network’s Supply Side Platform (SSP) is state-of-the-art and filled with rich content websites. When logging into the Adcash platform, under In-Page Push targeting options, you’ll see an option to use Adcash’s existing publisher inventory and another option to target other inventories. Start with the Adcash inventory and see where it takes you. This inventory has been painstakingly analyzed and approved to include only the best websites. 

🟣 Utilize Multiple Traffic Sources

Find a few offers that fall under the top-performing verticals above and see how to optimize them to reach the broadest possible traffic. Adcash does carry the option to advertise adult traffic. This option can be effective when placed on the right side, and advertisers can request further targeting tips via the Adcash support center or a dedicated account manager.

With a few core targeting tips to increase CTR wrapped up, we’ll end there. 

While we know that In-Page Push will serve you well, remember that there are a bunch of other ad formats that might be up your alley, too. 

All the best on the road ahead!

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