Interstitial Ads
Say bye to banner blindness!
What Are Interstitial Ads?
Interstitial ads are full-screen ads that demand all the attention, but only between pieces of content. For example, when a user clicks on a new page or starts loading new content. Because they take over the screen for a moment, you can’t miss them.
They deliver high visibility without competing with on-page elements. Interstitials feel like part of the flow while giving advertisers a high-impact placement and publishers a strong eCPM boost.
Top Verticals
Skyrocket your results with these ideal verticals for interstitial ads.
App Installs
VPN & Software
iGaming & Betting
Dating
Finance
Why Interstitial Ads Work
Improve Brand Awareness
Interstitials take over the full screen, so your message gets seen, not squeezed into a corner fighting for scraps. Perfect for launches, rebrands, and “remember us?” campaigns where reach and attention matter.
High Conversions
Interstitials sit front-and-center, cutting straight through banner blindness. You’re not paying for background noise, you’re paying for a real moment with the user.
Boost Publisher Revenue
Interstitials earn premium rates because advertisers value the visibility. Adcash helps you get the upside without wrecking UX, so you’re not choosing between revenue and retention; you’re balancing both.
Why Choose Adcash
Interstitial Ads?
Advertisers
Set it once, let it run. With Auto Rules, interstitial campaigns are monitored and adjusted automatically to keep performance climbing.
Launch interstitial campaigns from any workflow. Our client API lets you spin up new interstitial campaigns quickly, wherever you are.
Live performance insights. Track results in real time and adjust based on what the data’s telling you.
Publishers
Autotag-Optimized revenue. Autotag blends Interstitial with Pop and Push traffic to squeeze out higher returns without extra setup.
More demand, higher eCPMs. RTB opens your interstitial inventory to more buyers at once, driving auction pressure and lifting revenue.
Never competes for attention with your own site. Ads appear between pages, so your site doesn’t need to shout to be heard.
FAQ
How much do interstitial ads pay?
The exact payout swings a lot by GEO, device, vertical, and traffic quality. Most publishers see them priced on CPM via RTB, so earnings rise when demand is strong.
When to show interstitial ads?
Show interstitials only at natural breaks, like between pages or when users finish a piece of content. Avoid popping them on first load, mid-scroll, or right before exit, since that hurts UX.
What is the best frequency capping for interstitial ads?
A solid default is low and conservative: think about one interstitial per user per hour or one per session, then adjust based on bounce rate and session length. Too many interstitials = faster churn and lower long-term revenue.