Sports Calendar 2026
This is your guide to the year’s biggest sporting events. From unmissable matchups to the year’s top showdowns, we list all the action. Follow it all here so you can perfectly tailor your sports advertising to the moments everyone will be watching.
The Sports Calendar 2026 is your guide to a year of thrilling matches and unforgettable moments. Track the top tournaments, follow season-defining clashes, and keep your finger on the pulse. Whilst fans catch the excitement, your brand can connect with the biggest sporting moments that drive conversions.
Want To Take a Closer Look?
Check out our Conversion Driving Sports Fixtures for an in-depth guide to all the key fixtures and can’t-miss moments.
Connect with Your Audience in Major Sporting Events
🌍 Europe
🏁 Europe lights up the sports calendar 2026 with Formula 1, WRC, Champions League, and Tennis Grand Slams. Highlighted events rank among the most valuable on the international sports lineup, offering prime opportunities for sports advertising.
🌎 North America
🏈 The biggest sports events in the US shape the 2026 calendar with NFL, MLB, NHL, and NBA championships. Sports advertising campaigns adore a major event, thanks to their huge audiences.
🌏 Global
⚽ Some sports are so big, they transcend continents - that's a lot of eyes watching the event, and your sports advertising. From Tennis Grand Slams and UFC, to soccer tournaments like AFCON and the Arab Cup, global events mean global audiences and a bucketload of hype.
GET ON THE SCOREBOARD
For advertisers, sports betting platforms, and streaming services, these events provide unmatched opportunities. They open the door to sports ads, increased brand visibility, and boosted audience interaction. By aligning campaigns with global highlights, you can reach millions of passionate fans, boost conversions, and make a measurable impact across multiple regions. Whether targeting major sporting events in 2026, these events are a prime stage for brands to shine.
Dominate Game Day