Video Ads

Essential to use. Impossible to ignore.

What is a

Video Ad?

A Video Ad is a fast, promo-style clip that uses visuals and sound to deliver your brand’s message. It grabs attention quicker and holds it longer than static ads. With storytelling and emotion, it captivates audiences into clicking and converting.

Dynamic, unavoidable, and built for short attention spans, Video Ads let you tell your product story quickly and clearly.

Video Ad Formats

1. In-Stream

In-Stream Ads, such as Pre-Roll Ads, start playing before you watch the content you came for. Some are unskippable; others offer an opt-out after 5-10 seconds. Keep In-Stream Ads clear and begin with a strong CTA, so they click before they skip.

2. Slider

Slider Ads are the small videos that slide into the bottom of your screen. They’re automatically muted, but the video draws the eye like a beacon. It’s high visibility combined with low disruption.

Why Video Ads Work

High Engagement

75% of people prefer video to learn about new products. The show and tell keeps them hooked longer. The more they watch, the more likely they click. Win-win.

Consumer Friendly

Love them or hate them, unskippable Video Ads work. You get seen. Attention is the true digital currency, and 3 seconds is all you need to sell your offer.

Cost Effective

When it comes to CPMs, video delivers serious bang for your buck. One well-placed, well-crafted clip gives you maximum persuasion power per dollar.

Dynamic Nature

Video Ads move, talk, and tell stories. Evoke emotion, demo products, stick in people’s minds. Captions help deliver your offer to everyone, across platforms and browsing habits.

Top Verticals

Adult

Discretion matters, but curiosity sells. Video Ads tease just enough to draw interest while keeping the full experience behind the click.

Finance

Money talk is dry, video makes it digestible. Complex offers, apps, or tools make sense when explained visually.

Gaming

Gamers want to see the action. Video Ads show off gameplay, graphics, and adrenaline in a way a banner never could.

Dating

Flirty chats, profile swipes, and happy couples make the audience feel the chemistry before they even click.

But Wait, There's More!

Ad Blocker Bypass

Slider Ads have a secret weapon: they slip past most Ad Blockers. That means your campaigns actually get seen, instead of vanishing into the void. More visibility equals more clicks, installs, and revenue.

Perfect With Pop-Under

Reach more users than ever when combining video with other formats like Pop-Under. Video Ads are great at showcasing your brand; pop can then be used for effective retargeting. Together, they're a power duo.

AI Video Ad Creator Tools

AI is the ultimate production hack. In other words, you don’t need to be a Hollywood director to use Video Ads. From auto-editing your footage to generating voiceovers, an AI Video Ad Creator gives ready-to-use ads straight from the platform.

Make your content impossible to ignore by utilizing dynamic Video Ads.

FAQ

A pre-roll video ad is an advert that plays within a video player (VP), before the main content starts playing. Some are unskippable (the viewer must watch the whole video), whilst other pre-roll ads can be skipped after anywhere between 3 and 10 seconds. The pre-roll video ad typically includes a Call to Action (CTA) button. To use a pre-roll ad, you need your own VP.

A slider video ad is a small video that slides into the bottom of a webpage. The video starts playing automatically, muted. Once the video finishes, it slides off the screen, but a user can close the ad earlier if they want to. Clicking the video acts like a CTA and takes the user to the webpage you’re advertising. These ads do not require a VP and can be run on many different sites.

The two video ad formats most optimized to drive action are in-stream ads and in-feed ads. Your message is shown in the exact place a user is engaged. They feel native to the platform, blending in while still pushing clear CTAs. Both are designed to grab attention fast and convert views into sign-ups, installs, or sales.

Motion moves people. A combination of action and narrative grabs attention fast. You can explain value in a short time, and trigger emotion – things static banners can’t do. That means higher engagement, stronger recall, and ultimately more clicks, installs, and conversions for your campaigns.