Here’s how Adcash makes video ads impossible to ignore.

Adcash is adding to the list of formats we offer. We’re rolling out video ad formats built for today’s attention economy. We’re talking high engagement, wide reach, a mobile-first approach – even being ad-blocker proof. Our video ads deliver results where static formats fall flat. In-streams and sliders give brands the flexibility to grab attention head-on or slip into the feed without disruption. If you want to be seen, remembered, and clicked, advertising with video is the way in.

What is a Video Ad?

A video ad is exactly what it sounds like: an ad in video form. What’s revolutionary is how effective it is. Unlike static images or text, advertising with video combines movement, sound, and storytelling, making it unforgettable. That’s why your brain still hangs on to that cereal commercial from when you were ten.

Today, that same power translates directly into results. We’ve seen video ads perform especially well in competitive verticals like adult, gaming, finance, and dating. Here, cutting through the noise and holding attention makes all the difference.

Why Video Ads Work

Increases Engagement
Three out of four people prefer video to learn about a product. That means more time spent watching, less bouncing, and better recall.

Dynamic by Nature
Video moves, talks, entertains, and sells. You can shift tone, style, and mood on the fly, which makes it harder to ignore and easier to remember.

Right in front of You
Nobody likes forced ads, but guess what? You don’t need a whole minute. A logo, tagline, and CTA in five seconds does the job. Short clips keep viewers hooked until the end.

Cost-Effective Punch
CPMs from advertising with video buy you more impact per dollar than most formats. A strong video ad can outperform an entire suite of static creatives.

Ad-Blocker Bypass
Slider ads bypass blockers, making sure your message lands where others get filtered out.

Types of Video Ads

What video formats are optimized to drive action? At Adcash, we focus on two that actually move the needle: in-stream ads and slider ads.

In-stream AdsThese are the clips that roll before the video you actually want to watch. Think of them as the gatekeeper: you came for the content, but first, you get 6–30 seconds of someone’s message. Platforms like YouTube or streaming sites love them because viewers are already in “watch mode.” Effective? Absolutely. In-stream ads grab undivided attention in a way few formats can. When paired with a clear call-to-action, they drive serious engagement.

Slider Ads

Slider ads are subtler. They sneak in at the bottom of the screen while the main content keeps playing. No interruptions. Just a little digital Post-it note that says, “Hey, don’t forget me.” Wide reach, low disruption. Sometimes, that’s exactly what you want.

Which One Should You Use?

In-stream: Higher visibility, lower reach. Relies on video players. Perfect when you want full attention.

Slider: Wider reach, higher volume. Doesn’t need a video player. Perfect when you want to scale.

Smart brands use both. One captures attention head-on, the other works quietly in the background. Together, they’re unstoppable.

👉 To dive deeper into the nitty-gritty and see how to put it into practice, check out our article on how to set up video ad campaigns.

Best Practices for Video Ads

Anyone can slap together a video and call it an ad. If you want to create video ads that people actually want to watch, remember, and act on, here are the rules to live by:

Know your target audience: Target by interests, platform, and even device. Test like a maniac until you know what sticks.

Hook them in seconds: No slow build-ups. Lead with something bold or weird enough to grab attention instantly.

Always use captions: Most people scroll with sound off. No readable text = wasted impressions.

Mobile-first: People are watching on phones, distracted, with one thumb hovering over the screen. Optimize for that reality.

Split campaigns smartly: Different countries, platforms, and devices behave differently. Don’t lump them all together.

Create video ads with AI Tools: No lights, no camera, just action. Using an AI video ad creator, like Creatify, you can produce a ready-to-use video ad on the fly.

Final Word

Video ads aren’t just another format; they’re the format. In-streams and sliders give you reach and attention in one punch. And now you can create video ads with AI, production gets faster and cheaper than ever. You’re officially out of excuses.

If your brand isn’t in video, it’s invisible. Simple as that.

So stop waiting for the “right moment.” There isn’t one. The moment is now. Start running smarter video campaigns today and put your brand where your audience already lives: on video.