Client API: The Future of Campaign Management
Managing campaigns takes attention. They run 24 hours a day, 7 days a week; we don’t have that superpower yet. What we can do is manage campaigns faster than ever. Meet our Client API.
What is the Client API?
At its core, the Client API is simple:
It’s a piece of code that allows you to create and modify your campaigns without needing to log in to the advertising platform
The majority of things that you could do from the Adcash platform can now be done quickly, easily, and more flexibly than before. Processes, such as starting or pausing a campaign, or scheduling bids to be updated, have now been condensed into a single request.
What is an API?
API stands for Application Programming Interface. Think of an API as a messenger between two systems. Instead of you clicking around a platform, you send a small request through a token – like “pause this campaign” or “create a new one” – and the system does it for you. You have to create your token from your account.
If the Adcash platform is the control panel, the API is a remote control. Same actions, same results, just done from wherever you are. Read the Get Started guide for more help.
Create Campaigns From Scratch
Once you have gone through all the steps in creating your API, things will get a lot simpler. Our Client API will reduce campaign creation to one button. With it, you can build complete campaigns from zero without touching the interface. Every setting you’d normally click through, you can now generate automatically. Reach out to support if you have any questions.
Just tell the API what kind of campaign you need, and bam. It’s live.
If it’s available on Adcash, you can request it through the API – faster and more conveniently. It supports:
- Bid types (CPC, CPM, CPA, Smart CPM…)
- Ad formats (pop, push, video, interstitial…)
- Targeting options (budgets, GEO, device, OS, zones, interests… the whole buffet)
“It can reduce the creation time of a campaign from 5-10 minutes to 1 second.”
Kaan Burak Sener
Tech Lead, Adcash
React in Real Time
Campaigns move fast. Performance shifts suddenly. And the Client API lets you react just as quickly, without the platform detour.
You can instantly:
- Create campaigns
- Start/Pause campaigns
- Increase or decrease bids at scheduled times
- Edit budgets
- Adjust targeting on the fly
Note a performance spike? Open your system, adjust, and done. Traffic quality suddenly dips? Same thing. No more waiting to be at the computer, logging in, and then making the change.
Your API, Your Rules
The Client API gives you a lot of flexibility and freedom, as well as speed. We all have different schedules, and the API allows for that. Simply create a request with a time and date, and the API will schedule it.
As long as a schedule request is made, you can create, start, pause, or edit a campaign from the beach, a hotel, your car, or even a kid’s birthday party.
Scripts can also be set up to help with campaign optimization. Based on the data you receive, the API can increase/decrease bids and even include/exclude zones on the fly.
Conclusion
Our Client API gives you the freedom to manage your campaigns around the rhythm of your life, not the other way around. You can:
- Save time
- Optimize around the clock
- React faster, waste less
Simply grab your valid API token from the Adcash platform. Once implemented, no extra steps, no platform juggling, just faster, smoother control.
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Peter Howarth
Content Writer, Adcash
Good writing should feel like a conversation, not a lecture. I obsess over word choice so you don’t have to.
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